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Description

Job Title: Marketing & Communications Coordinator

Location: White Rock Medical Center - Dallas, TX

Job Type: Full-Time, on-site

About Us:

White Rock Medical Center is a community-focused healthcare provider committed to delivering exceptional care while building meaningful relationships with our patients and surrounding communities. We are seeking a creative, organized, and strategic Marketing & Communications Coordinator to oversee and execute the hospital's marketing efforts across digital, community, print, and internal communication channels.  

This role is ideal for someone who is both hands-on and strategic. The Marketing Coordinator will lead the direction of the hospital's marketing initiatives, oversee marketing operations, manage vendors and campaigns, support community engagement, and help grow patient awareness across all hospital service lines.  

Position Summary:

The Marketing & Communications Coordinator will oversee the hospital's marketing platforms, campaigns, communications, community outreach initiatives, print production, and promotional efforts while helping guide the overall direction of the marketing department. The coordinator will oversee marketing efforts for White Rock Medical Center, the Emergency Room, and the Multi-Specialty Clinic while ensuring consistent branding, patient engagement, and community visibility across all service lines.  

Key Responsibilities: 

Marketing Strategy & Department Oversight

Assist in developing and executing quarterly and annual marketing plans

Help oversee the hospital's overall marketing initiatives, branding, and communication efforts

Create and maintain monthly social media and marketing content calendars

Maintain a live shared marketing calendar and project management tracker accessible to leadership

Create and maintain live reports, task trackers, and ongoing marketing progress updates

Present marketing ideas, campaign plans, department needs, and long-term growth opportunities  

Research and help implement CRM systems and marketing tools

Coordinate company culture initiatives, employee engagement campaigns, and hospital celebrations

Assist hospital leadership and staff with marketing-related projects and communication needs

Prepare quarterly marketing progress reports  

Digital Marketing & Content Creation

Create, schedule, and manage content across websites, social media, newsletters, blogs, and email campaigns  

Oversee Facebook, Instagram, TikTok, LinkedIn, and Google Business Profiles  

Manage marketing efforts for the hospital, ER, and Multi-Specialty Clinic  

Publish weekly Google Business Profile posts  

Maintain and optimize Google Business Profiles for local SEO and patient engagement  

Create SEO-focused content  

Write and publish 1-2 monthly blogs  

Upload website news articles, newsletters, and updates weekly  

Design flyers, graphics, newsletters, and communication materials using Canva and other tools  

Coordinate photography, video, graphics, and promotional campaigns  

Assist with Google Ads, digital advertising, and SEO optimization  

Maintain marketing software, CRM systems, and email platforms  

Community Outreach & Event Representation

Coordinate and attend community outreach initiatives, networking events, and health fairs  

Represent White Rock Medical Center at East Dallas Chamber events  

Set up and manage hospital booths at events  

Engage with booth visitors and promote hospital services  

Build relationships with event coordinators, business owners, and community partners  

Strengthen relationships with Dallas College, UNT Dallas, and local organizations  

Assist with partnership development opportunities  

Reputation Management & Analytics

Monitor and manage online reviews and reputation management platforms  

Request patient reviews through Birdeye and related tools  

Respond to patient reviews and improve engagement  

Track campaign performance and patient engagement metrics  

Prepare quarterly analytics reports for Meta, Google Analytics, LinkedIn, and additional channels  

Report on marketing impact, patient growth, and outreach success  

Print Production, Swag & Vendor Coordination

Design and coordinate print materials including brochures, banners, signage, and outreach materials

Coordinate branded merchandise and hospital swag

Manage swag inventory and promotional material stock

Research and maintain relationships with vendors and printers

Compare vendor pricing and identify cost-effective solutions

Coordinate production timelines and approvals

Assist with staying within marketing budgets

Communications & Internal Engagement

Develop newsletters, staff updates, announcements, and internal communications  

Collaborate with departments to gather stories and updates  

Support PR and community engagement initiatives  

Assist with employee-focused marketing materials and culture campaigns  

Internship & Vendor Coordination

Oversee marketing interns and delegate projects  

Coordinate with vendors, advertisers, printers, and media partners  

Assist with campaign and event coordination  

Compliance & Brand Standards

Ensure all marketing materials remain HIPAA-compliant  

Maintain consistent branding and messaging across all channels  

Qualifications:

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field  

2-5 years of experience in marketing, communications, healthcare marketing, nonprofit marketing, or related industries  

Strong understanding of social media marketing, branding, digital campaigns, print coordination, and community outreach  

Experience with Canva, Mailchimp, Hootsuite, Meta Business Suite, Google Analytics, or similar platforms  

Experience with Birdeye preferred  

Strong writing, editing, organization, vendor coordination, and project management skills  

Ability to work independently while managing multiple projects and deadlines  

Comfortable presenting ideas, reporting metrics, and contributing to strategic planning discussions  

Portfolio or examples of past work preferred  

Preferred Skills:

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field  

2-5 years of experience in marketing, communications, healthcare marketing, nonprofit marketing, or related industries  

Strong understanding of social media marketing, branding, digital campaigns, print coordination, and community outreach  

Experience with Canva, Mailchimp, Hootsuite, Meta Business Suite, Google Analytics, or similar platforms  

Experience with Birdeye preferred  

Strong writing, editing, organization, vendor coordination, and project management skills  

Ability to work independently while managing multiple projects and deadlines  

Comfortable presenting ideas, reporting metrics, and contributing to strategic planning discussions  

Portfolio or examples of past work preferred  

Benefits:

Health, dental, and vision insurance  

Paid time off and holidays  

Professional development opportunities  

Retirement plan option