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Internship Conversion Rate Optimization Jobs in Washington, DC

AppJaxx

Director of Growth

Washington, DC · On-site

... optimization across marketing and sales channels. This leader will focus on identifying growth ... Analyze performance metrics and KPIs to improve conversion rates and customer lifetime value.

Viral Nation

Director, Content Marketing

Washington, DC · On-site

... and SEO to distribution, brand governance, and performance reporting with a mandate to convert ... conversion rates, and content-assisted revenue and ROI. * Build the tracking and attribution ...

New

Mosaic.tech

VP of RevOps

Washington, DC · On-site

$220 - $290/hr

... optimization, and enabling high‑performing global sales teams. This role is critical in ensuring ... Define and track core GTM metrics (conversion rates, sales cycle, ACV, CAC, etc.) * Deliver ...

New

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

Performance Optimization and Reporting: * Own email performance reporting, including open rates, click-through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence.

Cloudforce

Email Marketing Manager

National Harbor, MD

$90K - $115K/yr

Performance Optimization and Reporting: * Own email performance reporting, including open rates, click-through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence.

Cloudforce

Email Marketing Manager

National Harbor, MD

$90K - $115K/yr

Performance Optimization and Reporting: * Own email performance reporting, including open rates, click-through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence.

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All JobsConversion Rate Optimization JobsInternship Conversion Rate Optimization JobsInternship Conversion Rate Optimization Jobs in Washington, DC

Internship Conversion Rate Optimization information

What are the key skills and qualifications needed to thrive as an internship conversion rate optimization, and why are they important?

To thrive as an Internship Conversion Rate Optimization (CRO) Specialist, you need a solid understanding of digital marketing, analytics, and user experience principles, often supported by coursework or certifications in marketing, statistics, or a related field. Familiarity with A/B testing tools (like Optimizely or Google Optimize), web analytics platforms (such as Google Analytics), and basic HTML/CSS is typically expected. Strong analytical thinking, creative problem-solving, and effective communication skills help you generate insights and collaborate across teams. These abilities are vital for identifying opportunities, implementing tests, and driving measurable improvements in online performance.

What types of projects can I expect to work on as an internship conversion rate optimization, and how will I collaborate with other teams?

As a Conversion Rate Optimization (CRO) intern, you can expect to work on projects such as A/B testing website elements, analyzing user behavior data, and developing recommendations to improve user experience and conversion rates. You’ll frequently collaborate with marketing, design, and development teams to implement and monitor the impact of your experiments. This cross-functional work environment provides valuable exposure to different perspectives and skill sets, and interns often gain hands-on experience using industry-standard analytics tools. Additionally, you may participate in brainstorming sessions and performance reviews to discuss results and next steps for optimization initiatives.

What is the difference between Internship Conversion Rate Optimization vs Digital Marketing Intern?

AspectInternship Conversion Rate OptimizationDigital Marketing Intern
FocusOptimizing internship programs to increase conversion rates of applicants to internsSupporting digital marketing campaigns to promote products/services
SkillsData analysis, A/B testing, user experience, program managementContent creation, social media, SEO, analytics
Work EnvironmentData-driven, analytical, program-focusedCreative, campaign-oriented, marketing-focused

Internship Conversion Rate Optimization specialists focus on improving the effectiveness of internship programs by analyzing data and testing strategies to increase applicant-to-intern conversion rates. In contrast, Digital Marketing Interns support marketing campaigns to promote brands online. While both roles require analytical skills and familiarity with digital tools, their core objectives and daily tasks differ significantly.

What is an internship conversion rate optimization?

An Internship Conversion Rate Optimization (CRO) role involves analyzing user behavior on websites or apps and implementing strategies to increase the percentage of visitors who complete desired actions, like signing up or making a purchase. Interns in this position typically work with data analytics tools, run A/B tests, and collaborate with marketing and design teams to improve user experience. The goal is to learn how to drive measurable improvements in conversion rates, while gaining hands-on experience in digital marketing and optimization techniques.
What are the most commonly searched types of Conversion Rate Optimization jobs in Washington, DC? The most popular types of Conversion Rate Optimization jobs in Washington, DC are:
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Internship Conversion Rate Optimization jobs near you

Marketing Manager - Demand Generation, Content & Product Marketing

IOTAP Inc.

Reston, VA • On-site, Remote

$160K/yr

Full-time

Re-posted 29 days ago

Job description

Description

IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer's needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market. 

visit: www.work365apps.com 


What You'll Do

Demand Generation & Growth Marketing


  • Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
  • Own lead generation-drive inbound traffic, optimize conversion rates, and track campaign ROI.
  • Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
  • Coordinate webinars and external events, driving attendance and engagement.
  • Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements.

Content & Product Marketing

  • Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy.
  • Own and execute the social media strategy, primarily focusing on LinkedIn.
  • Craft compelling messaging around Work 365's product features, benefits, and differentiators for IT service providers and Microsoft partners.
  • Work closely with leadership and technical teams to translate product updates into market-ready messaging.
  • Optimize SEO strategy, ensuring high-ranking content that attracts the right audience.

Collaboration & Execution

  • Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.
  • Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.
  • Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.

Continuously track and report on KPIs, refining strategies based on performance insights. 

Requirements


  •  3-6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems.
  • Proven demand generation experience-running LinkedIn Ads, Google Ads, SEO, and email marketing.
  • Strong content marketing skills, including blog posts, case studies, and email sequences.
  • Experience managing webinars and virtual events, driving engagement and conversions.
  • Hands-on experience with HubSpot (or similar marketing automation tools).
  • Data-driven mindset-able to analyze marketing performance and optimize accordingly.
  • Self-starter, able to execute independently and work cross-functionally.  

Why Join Us?

Be part of a fast-growing Microsoft CSP and subscription billing company.
Own and shape the marketing strategy-your impact will be visible and measurable.
Competitive salary with growth opportunities based on performance.

Apply