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Freelance Conversion Rate Optimization Jobs in Washington, DC

Range

Growth Engineer, GTM

Mclean, VA · On-site

Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...

Angarai

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms. * Experience creating presentations and stakeholder materials. * Knowledge of email compliance ...

Range

Growth Engineer, GTM

Mclean, VA · On-site

$130K/yr

Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...

TEKsystems

Marketing Manager

Herndon, VA

$80.43/hr

... Conversion Rate Optimization (CRO) experience including A/B testing and landing page experimentation. • Experience managing marketing technology vendors and agency partners. • Demonstrated ...

TEKsystems

Marketing Manager

Herndon, VA

$80.43/hr

... Conversion Rate Optimization (CRO) experience including A/B testing and landing page experimentation. • Experience managing marketing technology vendors and agency partners. • Demonstrated ...

Monex USA

Senior Manager, Demand Generation

Washington, DC · On-site

$140K - $180K/yr

Lead global multi-channel campaigns to drive customer acquisition and pipeline growth, using A/B testing and conversion-rate optimization to continuously improve performance * Manage the demand ...

Monex

Senior Manager, Demand Generation

Washington, DC · On-site

$140K - $180K/yr

Lead global multi-channel campaigns to drive customer acquisition and pipeline growth, using A/B testing and conversion-rate optimization to continuously improve performance * Manage the demand ...

Appian Corporation

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

Appian Corporation

Web Production Specialist

Washington, DC

$106K - $107K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

Appian Corporation

Web Production Specialist

Mclean, VA

$95K - $95K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

Appian Corporation

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

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Freelance Conversion Rate Optimization information

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$16

$54

$149

How much do freelance conversion rate optimization jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for freelance conversion rate optimization in Washington, DC is $54.03, according to ZipRecruiter salary data. Most workers in this role earn between $27.50 and $69.95 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the most commonly searched types of Conversion Rate Optimization jobs in Washington, DC?

The most popular types of Conversion Rate Optimization jobs in Washington, DC are:

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Washington, DC?

For Freelance Conversion Rate Optimization jobs in Washington, DC, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Rate Optimization jobs in Washington, DC look for?

The top searched job categories for Freelance Conversion Rate Optimization jobs in Washington, DC are:

Freelance Conversion Rate Optimization jobs near you
Infographic showing various Freelance Conversion Rate Optimization job openings in Washington, DC as of August 2026, with employment types broken down into 1% As Needed, 63% Full Time, 28% Part Time, 1% Temporary, 6% Contract, and 1% Nights. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $112,388 per year, or $54 per hour.

Growth Engineer, GTM

Mclean, VA • On-site

Range
See more jobs at Rangeexternal

Full-time

Posted 28 days ago

Job description

Job Summary:
Range is a company creating AI-powered solutions to simplify financial management for its members. They are seeking a Growth Engineer to manage the technical infrastructure for their acquisition engine, focusing on conversion rate optimization, experimentation systems, and GTM infrastructure.
Responsibilities:
• Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the JavaScript that powers dynamic content and personalized experiences. Take projects from concept to production without needing a PM to define every step.
• Run the experimentation system. Build and maintain the A/B testing framework, feature flags, and targeting logic that the team uses to ship experiments across landing pages, signup flows, and the broader funnel. Translate funnel insights into technical implementations that actually move conversion.
• Build and maintain GTM infrastructure. Architect the integrations connecting our website, CRM, analytics, and ad platforms. Build the APIs, webhooks, and automations that move data cleanly between them. Debug across tools when something breaks - and these systems break in interesting ways.
Qualifications:
Required:
• 5–9 years in growth engineering, web development with a CRO focus, or a similar hands-on role
• Strong JavaScript and SQL skills; experience with React a plus
• Direct experience with CRO and A/B testing - you've shipped tests, owned the framework, and have opinions on what works
• Comfort building integrations across APIs, webhooks, and the tools in a modern GTM stack
• Familiarity with tracking implementations: GA4, Segment or RudderStack, server-side GTM
• A strong sense of ownership. You ship, you iterate, and you find the next problem to work on without being handed it.
Preferred:
• Direct experience with marketing measurement and a strong understanding of growth concepts.
• Fintech, wealth management, or other regulated-industry experience
• GraphQL experience
Company:
Range is an AI wealthtech platform that provides wealth management and financial advisory services. Founded in 2020, the company is headquartered in Mclean, USA, with a team of 51-200 employees. The company is currently Growth Stage.

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