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Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.
Amazon MGM Studios is seeking a seasoned Senior Lead, Theatrical Marketing to lead and drive innovative, high-impact marketing campaigns for our theatrical releases within the US market. This role requires a proven leader who can operate with autonomy, set strategic direction across multiple priority titles, and consistently deliver best-in-class, culturally attuned campaigns that maximize audience engagement and box office performance at high velocity and scale.
Key job responsibilities
Strategic Leadership & Ownership
- Drive the development of title level positioning and overarching campaign strategy for multiple high-profile theatrical releases a year. Drive long term, slate level planning to identify strategic roadmap for title specific campaigns.
- Lead internal cross-functional meetings and brainstorms to develop the full go-to-market campaign across all channels to think big and develop exciting, unique marketing campaigns that break through culture and drive box office success.
- Drive innovation and focus in audience engagement, campaign approaches and break-through ideas. Champion creative excellence and innovative problem-solving across the organization.
- Provide strong, clear communication and organization across all internal and external stakeholders across fast moving initiatives. Drive organizational alignment on campaign priorities and resource allocation.
- Develop and facilitate impressive campaign presentations for both internal and external stakeholders.
Cross-Functional Leadership & Influence
- Lead and influence senior stakeholders across creative, media, publicity, partnerships, and distribution to ensure unified, high-caliber campaign execution.
- Operate as a central hub for campaign leadership, managing competing priorities while maintaining exceptional attention to detail and quality.
- Develop and deliver compelling, executive-level presentations that clearly articulate strategy, creative direction, and performance expectations.
Innovation & Audience Leadership
- Champion forward-thinking campaign strategies that reflect evolving audience behaviors, cultural signals, and emerging entertainment trends.
- Translate deep audience and cultural insights into campaigns that resonate broadly while connecting authentically with distinct audience segments.
- Continuously raise the bar on how the studio engages audiences, driving new approaches that unlock incremental reach and impact.
Leadership Competencies
- Strategic Vision & Ownership: Demonstrated ability to set direction, operate independently, and lead multiple large-scale initiatives simultaneously without close oversight.
- Proven Track Record: Consistent history of delivering high-impact, high-visibility campaigns that drive measurable business outcomes, ideally in theatrical or entertainment marketing.
- Executive Presence & Influence: Exceptional communication skills with the ability to influence senior stakeholders and align diverse teams in fast-moving environments.
- Operational Excellence: Ability to manage a high volume of complex workstreams while maintaining precision, quality, and on-time delivery.
- Innovation Leadership: Track record of introducing and scaling new ideas, technologies, or approaches that materially improve campaign performance.
- Audience & Cultural Fluency: Strong instinct for identifying emerging trends and translating cultural signals into effective, resonant marketing strategies that connect across a broad range of audiences.
BASIC QUALIFICATIONS
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience in theatrical marketing
- Experience working directly with external stakeholders including talent, executive producers, or showrunners
PREFERRED QUALIFICATIONS
- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 142,000.00 - 192,000.00 USD annually