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GoTo Foods

Dir, Int'l Brand Marketing

Atlanta, GA · On-site

The Director, International Brand Marketing leads brand strategy development for multiple brands (2+) from insight to execution, owning calendar planning and execution of the integrated brand plans ...

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How much do international brand jobs pay per hour?

As of Jul 21, 2026, the average hourly pay for international brand in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

What is an International Brand?

An International Brand is a brand that is recognized, sold, and marketed across multiple countries and regions around the world. These brands have a global presence and often adapt their products, marketing strategies, and messaging to appeal to diverse cultural and consumer preferences in different markets. Companies with international brands focus on maintaining consistent brand identity while catering to local tastes and regulations. Examples of international brands include Coca-Cola, Nike, and Apple.

How does an International Brand Manager typically collaborate with local teams to ensure brand consistency across different markets?

An International Brand Manager works closely with local marketing, sales, and product teams to tailor global brand strategies to specific regional markets while maintaining overall brand consistency. This often involves regular communication, cross-functional meetings, and developing adaptable brand guidelines that respect cultural nuances. Successfully navigating this collaboration requires strong intercultural communication skills and flexibility, as local teams may face unique market challenges. By fostering open dialogue and providing clear direction, International Brand Managers help ensure the brand’s message and identity remain unified worldwide.

What is the difference between International Brand vs Brand Manager?

AspectInternational BrandBrand Manager
Primary FocusManaging and promoting a brand across multiple countries and marketsDeveloping and executing brand strategies within a specific market or region
Work EnvironmentGlobal teams, international marketing campaigns, cross-cultural coordinationRegional or local teams, market-specific branding activities
Required CredentialsMarketing or business degree, international marketing experience, language skillsMarketing degree, branding experience, market knowledge
Industry UsageUsed by multinational corporations managing global brandsUsed by companies to oversee brand development in specific markets

While both roles focus on branding, an International Brand manages a brand's global presence across multiple countries, requiring international marketing expertise. A Brand Manager concentrates on developing and executing branding strategies within a specific market or region. The International Brand role involves broader coordination and cross-cultural understanding, whereas the Brand Manager focuses on localized brand growth.

What are the key skills and qualifications needed to thrive as an International Brand Manager, and why are they important?

To thrive as an International Brand Manager, you need expertise in global marketing strategies, brand positioning, and market research, typically supported by a degree in marketing or business and relevant experience. Familiarity with analytics tools, digital marketing platforms, and sometimes certifications like CIM or PMP are often required. Strong cross-cultural communication, adaptability, and leadership skills help drive brand consistency across diverse markets. These competencies are essential for building cohesive global brands, responding to market trends, and ensuring successful international brand growth.
More about International Brand jobs
What are the most commonly searched types of International Brand jobs? The most popular types of International Brand jobs are:
What job categories do people searching International Brand jobs look for? The top searched job categories for International Brand jobs are:
International Brand jobs near you
Director, International Brand Presentation

Director, International Brand Presentation

American Eagle Outfitters, Inc.

New York, NY

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 23 days ago

American Eagle Outfitters rating

5.6

Company rating: 5.6 out of 10

Based on 611 frontline employees who took The Breakroom Quiz

68th of 104 rated fashion retailers

Job description

Position Title: Director, International Brand Presentation (VM, Styling, Store Design)

This role reports directly to the Senior Marketing Director, International.

Position Summary: The Director of International Brand Presentation leads the global visual strategy for American Eagle, Aerie, and OFFLINE. You will define the vision and standards for seasonal floorsets, styling, and window displays - ensuring a unified brand voice while enabling smart, localized adaptations for diverse international markets and franchise partner needs.

As a key steward of our global aesthetic, you will harmonize high-level store design principles with expert styling and visual merchandising to ensure a seamless, elevated brand experience worldwide. By bridging the gap between creative concept and regional execution, you will ensure our brand stories resonate powerfully and consistently in every corner of the globe.

Responsible for:

Global Strategy & Brand Stewardship

  • Own the international visual merchandising and styling vision, ensuring absolute alignment with global brand strategy and seasonal priorities for American Eagle, Aerie, and OFFLINE.
  • Develop and maintain global VM principles and architectural guardrails to ensure consistent execution across diverse partner models and store formats. 
  • Oversee international Market Week preparation, translating high-level global creative direction into clear, scalable, and actionable partner guidelines. 
  • Provide executive oversight for seasonal window concepts and styling direction, ensuring seamless integration with Creative Services and overall brand storytelling.

Operational Excellence & Market Execution

  • Partner with the Retail Design team to lead macro-space planning, ensuring that global assortment priorities are strategically integrated with architectural floorplans and fixture selection to optimize store flow and brand impact.
  • Provide executive ownership of global floorset and laydown development, collaborating deeply with Global Merchandising and Omni teams to balance aesthetic and commercial goals.
  • Partner cross-functionally to ensure VM readiness for new market entries and high-profile flagship openings, including strategic oversight of VM mapping, manifests, and final walkthroughs.
  • Guide VM execution for regional holidays and cultural moments, ensuring brand relevance while respecting local traditions and consumer behaviors.

Leadership & Collaborative Partnership

  • Lead, develop, and inspire a high-performing international VM and styling team across both Home Office and field roles.
  • Represent the International VM & Styling function in senior leadership forums, driving clarity on priorities and accountability across global regions.
  • Partner with regional leads and Visual Operations to deliver tailored VM training and strategic feedback, providing escalation support for complex partner reviews and laydown executions.

Measures of Success
The success of this role is defined by the ability to translate core brand directives into diverse international store formats while maximizing square-footage productivity. You will be measured on your ability to harmonize global brand standards with critical international considerations, including local capacity, seasonality, and flow strategy.

Skills & Experience

  • 10+ years of experience in Visual Merchandising, Styling, or Creative Retail, with proven leadership across international or multi-market environments
  • Demonstrated ability to set and scale global VM and styling strategy, balancing consistent brand expression with local market and assortment needs.
  • Proven people leader with experience managing and developing senior, multi-regional teams and working effectively across time zones and partner models.
  • Strong cross-functional and partner leadership skills.
  • Commercially minded, with a strong visual storytelling sensibility and the ability to connect VM execution to customer impact and business performance.

Pay/Benefits Information:

  • Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
  • Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
  • Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
  • AEO may also provide discretionary bonuses and other incentives at its discretion.
Get to Know AEO
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed. 
Rooted in optimism, inclusivity and authenticity, AEO's brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last. In addition to a robust e-commerce business, we operate stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners. 
At AEO, we believe in the power of our people and our brands. Our Better Together culture creates a mutual desire to succeed-inspiring our community to excel, while driving future growth for the business and associates. Through experience, exposure and education we empower associates to build their unique career journey.
Inclusion, Diversity, Equity and Access at AEO
We remain committed to building an inclusive culture that is welcoming and fosters a sense of belonging for everyone. Please see more about our initiatives here.
AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.
Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.

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