Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client is a media and entertainment company that develops, produces, and markets entertainment, news, and information. It owns and operates a portfolio of news and entertainment television networks, a motion picture company, television production operations, a television stations group, theme parks, and a suite of Internet-based businesses.
Job Title: Data Analyst - Intermediate
Location: Universal City, CA 91608
Duration: 6 Months
Job Type: Contract
Work Type: Onsite
Shift: Monday-Friday 9.00AM-6.00PM
Job Description:
A Marketing Data Analyst is responsible for collecting, analyzing, and interpreting data to help businesses make informed marketing decisions.
They use various data sources and analytical techniques to measure campaign performance, customer behavior, and market trends.
Responsibilities
Collect and analyze marketing data from multiple sources (Adobe Analytics, social media, CRM, email marketing platforms, etc.)
Build/maintain revenue-focused reports and dashboards to monitor the performance of our Paid, CRM, OTT (e.g. Roku, Vizio, Samsung), and trade marketing campaigns
Develop reports and dashboards to track key performance indicators (KPIs) and campaign effectiveness.
Identify trends and insights to optimize marketing strategies and improve ROI
Measure A/B testing, customer segmentation, and predictive modeling to enhance targeting and personalization
Partner with Marketing teams to solve problems, identify trends and opportunities, and provide data-driven recommendations
Use analytics tools and data visualization techniques to present findings in a clear and actionable way.
Monitor and assess competitor activities and market trends to identify new opportunities
Ensure data accuracy, consistency, and integrity by maintaining proper data governance practices.
Provide analysis and support for marketing and product teams
Deliver persuasive presentations that simplify complex analyses into actionable insights and recommendations
Proactively look at data to come up with insights that can help drive growth
Support ad hoc projects as necessary
Qualifications:
The ideal candidate will have exceptional quantitative skills, a passion for data analysis, and the ability to synthesize learnings into actionable insights.
Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or other relevant field
Experience analyzing user behavior across digital, consumer-facing products (e.g. entertainment, e-commerce, etc.) and in media mix modeling or multi-touch attribution modeling
Strong proficiency with SQL, technical skill and experience with Python, R, Tableau, Looker, Amazon Redshift, and/or Adobe Analytics
Advanced spreadsheet skills
Desired Characteristics
Ability to initiate and drive projects to completion with minimal guidance
Ability to communicate the results of analyses in a clear and effective manner
Basic understanding of statistical analysis and/or machine learning (e.g. classification & clustering techniques, regression modeling, etc.)
Intellectual curiosity and a passion for media
Additional Job Requirements
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week
Must be willing to work in the Los Angeles, CA office
TekWissen® Group is an equal opportunity employer supporting workforce diversity