Budget Management
Manage regional budgets in line with business objectives and retail execution priorities
Develop and oversee field overhead and trade investment budgets
Track spending, ensure compliance, and recommend adjustments based on field realities
Sales Planning & Execution
Build and execute territory strategies aligned with regional sales and merchandising goals
Contribute store level insights to annual and seasonal planning
Identify opportunities to drive incremental sales and improve shelf presence
Activity Planning, Forecasting & Control
Manage in-store pricing and promotional execution in line with customer agreements
Support the sales forecasting process with accurate field data on stock levels and freshness risks
Partner with Finance on credit management and issue resolution
Monitor in-store compliance with freshness and quality standards
Retail Execution & Coverage
Own your territory ensuring optimal coverage and consistent execution across all store types and product lines (everyday and seasonal)
Lead the development of regional "Perfect Store" plans in partnership with the Sr Retail Operations Manager and Director of Retail Operations
Use SAP C4C analytics and store data to define, realign, and optimize territory coverage
Lead and coach a team of 10-12 third-party Sales Rep/Merchandisers, providing daily direction and performance tracking
Develop and implement call procedures and merchandising principles tailored to your territory
Conduct regular field visits, audits, and scorecard reviews to ensure KPIs are met
Communication & Reporting
Act as the primary liaison between the commercial office and the field
Consolidate and report on field performance, highlighting wins, gaps, and opportunities
Provide regular updates on "Perfect Store" KPIs and retail scorecards
Ensure timely issue resolution and swift execution of tactical changes at store level
Team Leadership & Development
Recruit, manage, motivate, and develop a team of 10-12 third-party merchandisers
Set clear performance expectations and hold your team accountable for results
Support the development of retail operations training programs