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Insurance Marketing Manager Jobs in Wisconsin (NOW HIRING)

North Shore Bank

Marketing Manager

Brookfield, WI · On-site

... insure the success of the Bank. * Develop and implement effective annual marketing plans that ... Manage marketing activities in the daily execution of marketing programs/campaigns; direct response ...

North Shore Bank

Marketing Manager

Brookfield, WI

... insure the success of the Bank. * Develop and implement effective annual marketing plans that ... Manage marketing activities in the daily execution of marketing programs/campaigns; direct response ...

Mypath

Digital Marketing Manager

Oconomowoc, WI

$80K - $95K/yr

The Digital Marketing Manager is responsible for leading and optimizing the organization's digital ... Life insurance * Generous PTOpackage * 401(k) Match * We are an Employee Owned Company! You will ...

New

Ascension

Marketing Manager

Glendale, WI · On-site

$99K/yr

Other benefits: optional legal and pet insurance, transportation savings and more How you'll make ... Lead the implementation of marketing campaigns and content strategies to drive patient engagement ...

Ascension

Marketing Manager

Glendale, WI · Hybrid

$99K - $135K/yr

Lead the implementation of marketing campaigns and content strategies to drive patient engagement ... Benefits Paid time off (PTO)Various health insurance options & wellness plansRetirement benefits ...

ULINE

Product Marketing Manager

Pleasant Prairie, WI · On-site

$149K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 ... Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

ULINE

Product Marketing Manager

Pleasant Prairie, WI

$149K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 ... Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

ULINE

Product Marketing Manager

Milwaukee, WI · On-site

$151K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 ... Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

ULINE

Product Marketing Manager

Kenosha, WI · On-site

$150K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 ... Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

C2 Staffing

Contract Marketing Manager

Milwaukee, WI · On-site

... life insurance, and PTO accrual; 401(k) retirement plan with an employer match available for ... marketing, manufacturing, or industrial markets Strong project and timeline management across ...

Pariveda

WI · On-site

$115.90 - $139.30/hr

Pariveda is seeking a Digital Marketing Manager to join our Market Engagement team in the Corporate ... Comprehensive medical, dental, and vision insurance for you and your family * Employer Health ...

ServiceMaster Clean of Fraser Valley

WI · On-site

$40 - $80/hr

Title: Marketing Manager Hours/Week: Full-time, 40 hours. Compensation: Salary plus Commission ... Franchise, restoration, construction/home improvement, and/or insurance industry experience ideal ...

Advancial Federal Credit Union

WI · On-site

$89 - $111/hr

The Secondary Marketing Manager leads secondary loan market and funding activities, including ... What We Offer Of course we provide healthcare, life insurance, and 401K benefits, but here is what ...

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All JobsInsurance Marketing JobsInsurance Marketing Manager JobsInsurance Marketing Manager Jobs in Wisconsin

Insurance Marketing Manager information

See Wisconsin salary details

$33.3K

$84.3K

$146.9K

How much do insurance marketing manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for insurance marketing manager in Wisconsin is $84,269.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,600.00 and $98,900.00 per year, depending on experience, location, and employer.

What is an insurance marketing manager?

An Insurance Marketing Manager is a professional responsible for developing and implementing marketing strategies to promote insurance products and services. They analyze market trends, identify target audiences, and collaborate with sales teams to increase brand awareness and drive policy sales. Their duties also include managing advertising campaigns, organizing promotional events, and monitoring the effectiveness of marketing efforts. Insurance Marketing Managers play a critical role in helping insurance companies grow their customer base and remain competitive in the market.

What are the key skills and qualifications needed to thrive as an insurance marketing manager?

To thrive as an Insurance Marketing Manager, you need expertise in marketing strategy, insurance industry knowledge, and typically a bachelor’s degree in marketing or a related field. Familiarity with CRM software, digital marketing platforms, and analytics tools is commonly required. Strong leadership, communication, and analytical thinking are standout soft skills in this role. These skills ensure effective campaign execution, team coordination, and the ability to adapt to changing market trends to drive business growth.

What are some common challenges faced by insurance marketing managers when developing campaigns?

Insurance Marketing Managers often encounter challenges such as navigating strict regulatory requirements, differentiating products in a highly competitive market, and effectively targeting diverse customer segments. Building trust and simplifying complex insurance products for potential clients is also a frequent hurdle. Successful managers collaborate closely with compliance, sales, and product teams to ensure marketing materials are accurate, engaging, and legally compliant.

What is the difference between Insurance Marketing Manager vs Insurance Agent?

AspectInsurance Marketing ManagerInsurance Agent
CredentialsBachelor's degree in marketing, business, or related field; industry certificationsLicensing as required by state; sometimes industry certifications
Work EnvironmentCorporate offices, marketing departments, strategic planningFieldwork, client meetings, sales environments
Employer & Industry UsageInsurance companies, agencies, brokeragesIndependent agents, agency offices, insurance carriers
Primary FocusDeveloping marketing strategies, brand promotion, lead generationSelling insurance policies, client acquisition, customer service

While both roles are integral to the insurance industry, the Insurance Marketing Manager focuses on strategic marketing and brand development within organizations, whereas the Insurance Agent primarily engages in direct sales and client interactions. Understanding these differences helps job seekers and employers align expectations and responsibilities effectively.

What are popular job titles related to Insurance Marketing Manager jobs in Wisconsin?

For Insurance Marketing Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Insurance Marketing Manager jobs in Wisconsin look for?

The top searched job categories for Insurance Marketing Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Insurance Marketing Manager jobs?

Cities in Wisconsin with the most Insurance Marketing Manager job openings:

Insurance Marketing Manager jobs near you
Infographic showing various Insurance Marketing Manager job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 20% Part Time, and 4% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $84,269 per year, or $40.5 per hour.

Marketing Manager

North Shore Bank

Brookfield, WI • On-site

Full-time

Posted 10 days ago

Job description


North Shore Bank is about helping families thrive, businesses grow and communities flourish. We are dedicated to championing our customers, empowering them to bank their best life, and supporting the community we all share. And it's our employees that make the difference. With offices located throughout eastern Wisconsin and northern Illinois, we offer a work culture that has been recognized as a Top Workplace thirteen times by the Milwaukee Journal Sentinel.
As a mutual company, North Shore Bank isn't publicly-owned, which means when we come to work every morning, our sole focus is on providing high-touch service to our customers and employees, and supporting our local communities. Are you looking for a company that places long-term growth ahead of short-term profits? Where you can put your customers first and think creatively to solve challenges? Where respect, integrity and being true to your word are valued and rewarded? This is the place.
SUMMARY: Responsible for leading the development and execution of marketing plans and tactics for assigned business units. The development of these plans requires thorough knowledge of the functional areas involved, the competitive environment and leading marketing practices to the target market. Integration with the corporate marketing strategy is essential to ensuring a unified voice is delivered both internally and externally. Works directly with senior leadership of the assigned business units to understand business goals, situational opportunities and priorities in order to provide guidance and timely support for business unit initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • North Shore Bank's Position Descriptions are intended to describe only the major functions of the job. You may be expected to perform other duties specified by your manager. Everyone is expected to contribute whatever efforts necessary to operate efficiently and effectively to insure the success of the Bank.
  • Develop and implement effective annual marketing plans that directly support the annual goals of assigned business units.
  • Manage marketing activities in the daily execution of marketing programs/campaigns; direct response/digital initiatives, thought leadership initiatives, and other go-to-market strategies. This includes working with internal operations, marketing agencies, design and copywriting freelancers, direct mail vendors, coordinating production development, supplies, printing and program implementation.
  • Responsible for internal communication of all executed strategies.
  • Facilitate and oversee the tracking, analysis and reporting of executed strategies to the marketing team and senior leadership within the business unit.Ensure channel messaging aligns with corporate messaging for assigned business units.
  • Leads branch grand opening marketing programs, working with Marketing Team, Retail Leadership and supporting vendors to develop grand opening strategies tailored to the market (special offers, events, advertising, etc.).
  • Responsible for branch merchandising strategy for offices and ATMs/ITMs (indoor and outdoor signage, disclosures, etc.).
  • All of the above responsibilities are to be delivered and executed on time, and within predefined budget.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE:
A bachelor's degree from an accredited college or university is preferred. Requires a minimum of five years' experience with marketing of bank/financial products and/or a combination of several years of general marketing and bank/financial product marketing experience.
OTHER QUALIFCATIONS:Excellent customer relations and communication skills are critical, whether dealing with external customers, internal branch/department staff or vendors. Extreme attention to detail and a high degree of accuracy are mandatory given the volume of materials that will be reviewed, proofread and produced. Analytical, problem solving and basic math skills are also important. Ability to handle multiple projects with adjusting priorities and deadlines. Strong familiarity with Microsoft Office Suite (Word, Excel, Access and PowerPoint)
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel tools or controls; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand; walk; and stoop or kneel. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, dept perception and the ability to adjust focus, necessary for using computers.
Some exposure to outside conditions during special events.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.

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