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Insurance Marketing Manager Jobs in Alabama (NOW HIRING)

Alteryx

... and insurance. This is an ideal role for someone who thrives at the intersection of financial ... What You'll Do As the Financial Services Solutions Marketing Manager, you will: * Support Financial ...

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Insurance Marketing Manager information

See Alabama salary details

$29.9K

$75.7K

$131.9K

How much do insurance marketing manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for insurance marketing manager in Alabama is $75,673.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,400.00 and $88,800.00 per year, depending on experience, location, and employer.

What is an insurance marketing manager?

An Insurance Marketing Manager is a professional responsible for developing and implementing marketing strategies to promote insurance products and services. They analyze market trends, identify target audiences, and collaborate with sales teams to increase brand awareness and drive policy sales. Their duties also include managing advertising campaigns, organizing promotional events, and monitoring the effectiveness of marketing efforts. Insurance Marketing Managers play a critical role in helping insurance companies grow their customer base and remain competitive in the market.

What are the key skills and qualifications needed to thrive as an insurance marketing manager?

To thrive as an Insurance Marketing Manager, you need expertise in marketing strategy, insurance industry knowledge, and typically a bachelor’s degree in marketing or a related field. Familiarity with CRM software, digital marketing platforms, and analytics tools is commonly required. Strong leadership, communication, and analytical thinking are standout soft skills in this role. These skills ensure effective campaign execution, team coordination, and the ability to adapt to changing market trends to drive business growth.

What are some common challenges faced by insurance marketing managers when developing campaigns?

Insurance Marketing Managers often encounter challenges such as navigating strict regulatory requirements, differentiating products in a highly competitive market, and effectively targeting diverse customer segments. Building trust and simplifying complex insurance products for potential clients is also a frequent hurdle. Successful managers collaborate closely with compliance, sales, and product teams to ensure marketing materials are accurate, engaging, and legally compliant.

What is the difference between Insurance Marketing Manager vs Insurance Agent?

AspectInsurance Marketing ManagerInsurance Agent
CredentialsBachelor's degree in marketing, business, or related field; industry certificationsLicensing as required by state; sometimes industry certifications
Work EnvironmentCorporate offices, marketing departments, strategic planningFieldwork, client meetings, sales environments
Employer & Industry UsageInsurance companies, agencies, brokeragesIndependent agents, agency offices, insurance carriers
Primary FocusDeveloping marketing strategies, brand promotion, lead generationSelling insurance policies, client acquisition, customer service

While both roles are integral to the insurance industry, the Insurance Marketing Manager focuses on strategic marketing and brand development within organizations, whereas the Insurance Agent primarily engages in direct sales and client interactions. Understanding these differences helps job seekers and employers align expectations and responsibilities effectively.

What are the most commonly searched types of Insurance Marketing jobs in Alabama?

The most popular types of Insurance Marketing jobs in Alabama are:

What are popular job titles related to Insurance Marketing Manager jobs in Alabama?

For Insurance Marketing Manager jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Insurance Marketing Manager jobs in Alabama look for?

The top searched job categories for Insurance Marketing Manager jobs in Alabama are:

Insurance Marketing Manager jobs near you
Infographic showing various Insurance Marketing Manager job openings in Alabama as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 21% Part Time, 5% Contract, and 1% Nights. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $75,673 per year, or $36.4 per hour.

Direct Response Marketing Manager

Birmingham

Birmingham, AL

Full-time

Re-posted 25 days ago

Job description

BASIC FUNCTION
Strategically lead and manage the execution of direct response marketing programs to support sales strategies and meet business, revenue and profitability objectives. Lead, present and execute direct response plans that translate overall cross-sell strategies and meet business, revenue and profitability objectives. Design direct marketing tests, ongoing program forecasting, response tracking and results analysis that support key hypotheses and deliver statistically valid results that drive actionable learnings. Partner with cross-functional teams (including the consumer sales contact center, corporate marketing, finance, etc.) to drive successful end-to-end campaign execution. Manage key relationships with external vendor outlets (such as agencies and fulfillment houses) to produce world-class marketing programs that drive sales results.
DIMENSIONS
  • Direct Supervision: 1-2
  • Management: 1-2
  • Exempt: 1-2
PERSONNEL DECISIONS
Select, train, evaluate, and reward direct reports within corporate, Human Resources, and divisional policies and guidelines. Coordinate, manage and monitor external vendor operations, including planning and execution of resource management.
SUBORDINATES
  • Marketing Coordinator(s)
  • Possibly Database Marketing Manager and Database Marketing Team (currently reporting directly to Executive Director, Specialty Products)
ENVIRONMENT
The Direct Response Marketing division is responsible for developing and executing the full scope of consumer marketing initiatives to meet sales objectives on behalf of the consumer insurance operations. The incumbent plans appropriate activities, staffing as well as internal and external (e.g. agency) resources necessary to handle business demands throughout the year. These activities include identifying requirements, establishing clear and achievable objectives and outsourcing direct mail and other campaigns as required.
WORKFLOW
The incumbent's work is initiated by the marketing, consumer sales, and other corporate goals and objectives as established by the Executive. The incumbent provides the necessary leadership to launch new direct marketing programs as well as to maintain and optimize existing ones within the various areas of the Company's marketing initiatives. This includes, but may not be limited to: paid search, marketing analytics, media management, email marketing, marketing optimization and marketing operations.
The incumbent assures that the direct response marketing staff is properly trained and motivated to accomplish goals and provides the direct report assistance to ensure informational and resource availability.
Primary responsibly will include working with business associates (both internal and external) to plan, manage and coordinate all direct response marketing campaigns, specifically:
  • Leading a collaborative team to drive ideas/campaigns from concept to completion through various marketing mediums, including television, newspaper, web and email;
  • Partnering with cross-functional teams (including Consumer Sales Contact Center, segment marketers, channel partners, web operations, corporate marketing, finance, etc.) to drive successful end-to-end campaign execution;
  • Effectively manage external relationships (with agencies, media, vendors, and the like) to create ad mail superior direct marketing products on time and within budget;
  • Performing ongoing response tracking and results analysis to accurately assess the impact of direct response programs and adapting/improving as necessary;
  • Proactively identify opportunities for process improvement and product enhancement within direct marketing channels (direct mail, email outbound telemarketing, web, etc.);
  • Developing informed controls and efficient testing strategies to optimize marketing ROI, customer acquisition/retention and enrollment behavior; and,
  • Formulating and managing budgets, evaluation production processes to minimize costs and marketing continuous recommendations to ensure optimal marketing ROI and manage to budget specifications.
KNOWLEDGE
This position requires a minimum of a bachelor's degree and 5-7 years of direct response marketing experience (including strategy, execution and marketing operations) or a closely related field (advertising). The incumbent must have a proven track record executing direct response programs that meet revenue/profitability goals and business/consumer objectives (strategy, execution and analysis of direct mail, email, web, sales support, telemarketing/call center, etc.). This position requires a strong knowledge of marketing and sales within the health insurance products for the consumer marketplace.
Demonstrated ability to effectively manage internal and external cross-functional relationships (including advertising and marketing agencies, list brokers, media, fulfillment, vendors, etc.) is critical as is the ability to lead a team to achieve goals on behalf of the sales-based consumer division. The ideal candidate will possess strong leadership, analytical, strategic-thinking and project management skills. Excellent verbal, written, visual and interpersonal communications skills are crucial as is the energy and motivation to drive results in an innovative environment. The incumbent should possess agent and/or client-side experience managing B2B direct response program development and execution.
THINKING REQUIREMENTS
The incumbent is responsible for developing integrated consumer direct response marketing programs. Some initiatives are governed by underwriting, corporate and/or CMS guidelines as well as standard corporate procedures and legal restrictions for product promotion.
The incumbent organizes the direct response programs on behalf of the Consumer Insurance Resource Center. As a newly developed, entrepreneurial operation, the incumbent is expected to assist in the creation of a consumer-driven culture and encourage the pursuit of continuous improvements to remain competitive in the marketplace.
INTERFACING AND INTERPERSONAL SKILLS
The incumbent has daily interaction with his/her direct reports, peers and all levels of management as well as external vendors (including agencies and fulfillment outlets). The incumbent provides regular direction, guidance and oversight to direct reports as well as the management staff of external vendors.
AUTHORITY AND DECISION MAKING
The incumbent assures the attainment of consumer sales objectives. The incumbent provides guidance to direct reports in meeting sales and retention goals. Problems encountered by the incumbent are also resolved under existing corporate operating policy, government regulations or precedent. Approval is required only in those situations where changes have broad corporate impact.
PRINCIPAL ACCOUNTABILITIES – ACTIVITY and END RESULT
  • Activity: Plan direct response marketing campaigns.
    End Result: Ensure sales and retention objectives are met.
  • Activity: Design and execute direct marketing tests that support key hypotheses.
    End Result: Deliver statistically valid results and drive actionable learnings that contribute to business growth.
  • Activity: Partner with cross-functional teams (including consumer contact center and corporate marketing, among others).
    End Result: Drive successful end-to-end campaign execution in alignment with sales and retention strategies of product, sales and marketing operations.
  • Activity: Continually manage external relationships with agencies and vendors.
    End Result: Create world-class direct efforts on time and within budget.
  • Activity: Perform ongoing tracking and results analysis.
    End Result: Accurately assess the impact of direct response marketing programs.
  • Activity: Identify opportunities for process improvement and reducing execution complexity
    End Result: Maintain a strong, innovative marketing environment to continually promote the Company's products and services.

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