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Influencer Relations Assistant Jobs (NOW HIRING)

Dietch PR

Fashion Public Relations Intern

Los Angeles, CA

$16.25 - $21.50/hr

... in PR. Responsibilities: Assist CEO and publicists in their daily activities Maintain pristine condition of the showroom Research & outreach to fashion influencers Help manage social media ...

Alphabe Insight Inc

Public Relations Assistant

Tampa, FL · On-site

$45K - $52K/yr

... to building influential narratives, fostering meaningful connections, and elevating brand ... We are seeking a highly organized and detail-oriented Public Relations Assistant to support our ...

Dietch PR

Fashion Public Relations Intern

Los Angeles, CA · On-site

$16.25 - $21.50/hr

Company Description Dietch PR, established in 2001, is a full service fashion and lifestyle public ... Help maintain and update media lists * Assist in writing and interacting with fashion influencers ...

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Influencer Relations Assistant information

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$19.5K

$64.1K

$110.5K

How much do influencer relations assistant jobs pay per year?

As of Jul 14, 2026, the average yearly pay for influencer relations assistant in the United States is $64,076.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,500.00 and $81,500.00 per year, depending on experience, location, and employer.

What is the difference between Influencer Relations Assistant vs Social Media Coordinator?

AspectInfluencer Relations AssistantSocial Media Coordinator
CredentialsRelevant experience in influencer marketing, communication skillsMarketing or communications degree often preferred, social media proficiency
Work EnvironmentCollaborates with influencers, marketing teamsManages social media platforms, content creation
Industry UsageCommon in marketing, PR agencies, brandsUsed across various industries for brand presence
Search/Comparison IntentUnderstanding roles in influencer marketingManaging social media strategies

The Influencer Relations Assistant primarily focuses on building relationships with influencers and supporting influencer marketing campaigns. In contrast, the Social Media Coordinator manages overall social media content, engagement, and strategy. While both roles require communication skills and familiarity with digital platforms, the Influencer Relations Assistant specializes in influencer outreach, whereas the Social Media Coordinator handles broader social media management.

What are the key skills and qualifications needed to thrive as an Influencer Relations Assistant, and why are they important?

To thrive as an Influencer Relations Assistant, you need strong communication, organization, and relationship-building skills, often supported by a background in marketing, communications, or public relations. Familiarity with influencer management platforms, social media analytics tools, and CRM systems is typically required. Attention to detail, adaptability, and a proactive attitude help you stand out in coordinating campaigns and managing influencer partnerships. These skills ensure effective collaboration, timely campaign execution, and successful brand-influencer relationships.

What does an Influencer Relations Assistant do?

An Influencer Relations Assistant supports the marketing or public relations team by helping to identify, contact, and manage relationships with social media influencers. They assist in organizing influencer campaigns, tracking communications, maintaining databases, and ensuring influencers receive necessary materials and compensation. Their role is key in facilitating smooth collaborations, monitoring campaign effectiveness, and helping to build long-term partnerships between brands and influencers.

How does an Influencer Relations Assistant typically collaborate with marketing and PR teams?

As an Influencer Relations Assistant, you’ll work closely with both marketing and public relations teams to coordinate campaign goals, messaging, and deliverables. Your role often involves ensuring influencers have the right materials, tracking campaign progress, and relaying feedback from influencers to internal stakeholders. This collaborative environment helps maintain brand consistency and maximizes the impact of influencer partnerships. Developing strong communication skills and a proactive approach are key to managing these cross-functional relationships effectively.
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Influencer Relations Assistant jobs near you
Public Relations Manager (Hybrid) - New York Office

Public Relations Manager (Hybrid) - New York Office

Lands' End

Manhattan, NY • On-site

$80K - $100K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 21 days ago

Lands' End rating

6.9

Company rating: 6.9 out of 10

Based on 33 frontline employees who took The Breakroom Quiz

20th of 104 rated fashion retailers

Job description

*This is a hybrid role with three weeks per month onsite (Mon. - Thurs.) and is based out of our New York Office at 12 W. 31st St.
As Public Relations Manager, you will lead earned media and brand communications for Lands' End, owning the strategy and execution that drive national and local publicity for the brand, and ultimately brand heat & long-term equity. Reporting to the Senior Director, Brand Marketing, you will direct the company's press relationships, serve as the primary liaison to the PR agency, and own product placements, brand partnerships/collaborations, and earned influencer relations. You will also conceive and produce experiential, customer- and media/influencer-facing events that bring the brand to life. This is a player-coach role: you will personally drive high-priority earned-media work while managing and developing a PR Coordinator and two PR Assistants. The ideal candidate is a strategically sharp, proactive builder who directs agencies effectively, connects activations to business results, and operates with an entrepreneurial mindset in a fast-paced environment.
  • Press & Media Relations. Develop and execute earned-media strategy to garner national and local publicity. Build and maintain strong media relationships; create and evaluate press releases, talking points, pitches, and media materials; serve as a PR spokesperson for the brand in local markets.
  • Agency Liaison. Serve as the primary point of contact for the PR/creator agency. Set priorities, brief, and direct agency work; hold partners accountable to deliverables, timelines, and measurable results; ensure agency activity ladders up to business objectives.
  • Product Placements. Own product placement strategy and execution across editorial, broadcast, digital, and entertainment. Manage sample, gifting, and seeding programs to maximize brand visibility and accurate credit.
  • Partnerships & Collaborations. Identify, pitch, and manage brand partnerships and collaborations that extend earned reach and align with business goals. Lead cross-functional execution with Merchandising, Creative, and Retail from concept through results.
  • Earned Influencer Relations. Build and manage earned (non-paid) influencer and creator relationships that amplify brand storytelling. Cultivate a credible creator ecosystem and coordinate with the Social & Creator team on integrated creator activity.
  • Experiential & Events. Conceive and produce experiential, customer-facing and media/influencer-facing events - pop-ups, deskside briefings, media tours, launches, and special events. Ensure each event captures customer acquisition/retention value and delivers visible brand amplification.
  • Team Leadership. Manage, coach, and develop a PR Coordinator and two PR Assistants. Set goals, allocate work, and build an accountable, high-performing team; develop talent and reduce single-point-of-knowledge dependencies.
  • Planning & Measurement. Create and manage PR budgets, deadlines, objectives, and schedules. Monitor, analyze, and report earned-media results and ROI to senior leadership; translate data into recommendations and plans.
  • Cross-Functional Partnership. Partner with broader internal business stakeholders to ensure cohesive messaging delivered in tandem with seasonal priorities.
  • Crisis & Issues Management. Manage media inquiries, issues, and reputational risk; provide strategic communications counsel to leadership.

Skills and Qualifications
  • Bachelor's degree in Communications, Public Relations, Journalism, or related field.
  • 6+ years of progressive PR / earned-media experience, ideally in apparel, retail, or consumer brands, including agency management.
  • Demonstrated people-management experience; ability to lead, coach, and develop a team.
  • Proven ability to direct agencies and external partners to measurable outcomes.
  • Experience owning product placements, brand partnerships and collaborations, and earned influencer/creator relations.
  • Experience conceiving and producing experiential and media/influencer events.
  • Exceptional written, verbal, and media-relations skills; strong storytelling and pitching ability.
  • Strategic thinker who connects activations to business results and makes data-informed decisions.
  • Entrepreneurial, proactive, and comfortable with ambiguity in a fast-paced, high-energy environment.
  • Strong organizational skills with the ability to manage numerous projects simultaneously.
  • Proven success leading campaigns and events from concept through measurable results.
  • New York-based; travel required.

The pay range for this position is $80,000 - $100,000. An employee's pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs. This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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