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Influencer Marketing Jobs in Reston, VA (NOW HIRING)

Arena Stage

Social Media Specialist

Washington, DC · On-site

$50K - $55K/yr

Support the execution of influencer campaigns in collaboration with the Integrated Marketing Specialist * Assist in identifying creators and managing content coordination to ensure alignment with ...

Arena Stage

Social Media Specialist

Washington, DC · On-site

$50K - $55K/yr

... influencer campaigns in collaboration with the Integrated Marketing SpecialistAssist in identifying creators and managing content coordination to ensure alignment with campaign goalsHelp track ...

GDIT

Alliance Marketing Manager

Falls Church, VA · Hybrid

Marketing and Communications Job Qualifications: Skills: Alliance Marketing, Integrated Campaigns ... Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts.

BlackSky

Marketing Manager

Herndon, VA · On-site

$105K - $120K/yr

As part of the Marketing function, you will be responsible for building brand awareness with memorable tactics that reach target customers and industry influencers. This role is an individual ...

NRECA

Marketing Manager

Arlington, VA · Hybrid

$110K - $124K/yr

You will be a trusted strategic partner responsible for developing and leading integrated marketing campaigns that directly influence product adoption, member engagement and revenue growth across ...

BlackSky

Marketing Manager

Herndon, VA · Hybrid

$105K - $120K/yr

As part of the Marketing function, you will be responsible for building brand awareness with memorable tactics that reach target customers and industry influencers. This role is an individual ...

RK&K

Marketing Manager

Fairfax, VA · On-site

Support and influence pursuit efforts by maintaining marketing resources, project information, resumes, and pursuit-related content. * Track marketing and pursuit activities, maintain CRM data, and ...

Health Evolution

VP, Marketing

Washington, DC · On-site +1

The largest, most influential gathering of health care CEOs and senior leaders in America ... Responsibilities Marketing Strategy & Data * Develop and own Health Evolution's integrated ...

Health Evolution

VP, Marketing

Washington, DC

The largest, most influential gathering of health care CEOs and senior leaders in America ... Responsibilities Marketing Strategy & Data * Develop and own Health Evolution's integrated ...

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All JobsInfluencer Marketing JobsInfluencer Marketing Jobs in Reston, VA

Influencer Marketing information

See Reston, VA salary details

$32.3K

$68.1K

$108.7K

How much do influencer marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for influencer marketing in Reston, VA is $68,073.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $79,600.00 per year, depending on experience, location, and employer.

What is influencer marketing?

Influencer marketing is a strategy where brands partner with individuals who have a strong online presence or following to promote their products or services. These individuals, known as influencers, create content that authentically showcases the brand to their audience, often on social media platforms like Instagram, TikTok, or YouTube. The goal is to leverage the influencer's credibility and reach to increase brand awareness, drive engagement, and boost sales. Influencer marketing can be highly effective when the partnership aligns with the influencer's niche and audience.

What are influencer marketing jobs?

Influencer marketing is a growing industry with various jobs to offer. Working with social media to promote a product or service is essential for advertising in this day and age. As an influencer, you work to make brands known and build relationships with consumers by leveraging your large following and media engagement. A manager position handles all the behind-the-scenes aspects. In this career, you manage campaigns. A strategist develops new content ideas and analyzes feedback through different media platforms. There are also positions for executives, agents, and more. Opportunities are available from entry-level positions to innovative leadership roles.

What are the key skills and qualifications needed to thrive as an influencer marketing specialist?

To thrive as an Influencer Marketing Specialist, you need a solid understanding of digital marketing, social media trends, audience analytics, and relationship management, often supported by a degree in marketing or communications. Familiarity with influencer marketing platforms, analytics tools like Google Analytics, and CRM systems is typically required. Strong communication, negotiation, and creativity are standout soft skills in this role. These abilities are crucial for building authentic influencer partnerships, driving brand engagement, and delivering measurable campaign success.

What are some common challenges faced in an influencer marketing role, and how can they be addressed?

One common challenge in Influencer Marketing is identifying authentic influencers who align with a brand's values and have genuine engagement with their audience. Additionally, measuring the actual ROI of influencer campaigns can be complex due to varying social media algorithms and tracking limitations. To address these challenges, professionals often use specialized influencer marketing platforms for vetting and analytics, establish clear KPIs upfront, and maintain transparent communication with influencers to ensure campaign goals are met effectively.

What is the difference between Influencer Marketing vs Social Media Manager?

AspectInfluencer MarketingSocial Media Manager
Primary RoleDevelops influencer campaigns, collaborates with influencers, manages influencer relationshipsCreates and manages overall social media content, strategy, and engagement across platforms
Required SkillsInfluencer outreach, negotiation, content creation, marketing strategyContent creation, community management, analytics, platform-specific skills
Work EnvironmentCollaborates with influencers, marketing teams, agenciesWorks within marketing or communications teams, manages social media channels
Industry UsageCommon in marketing, advertising, brand promotionUsed across various industries for brand presence and engagement

While both roles focus on social media, Influencer Marketing specializes in leveraging influencers to promote brands, whereas a Social Media Manager oversees overall social media strategy and content across platforms. Influencer Marketing is more externally focused on influencer partnerships, while Social Media Managers handle day-to-day social media operations and engagement.

How do you get into influencer marketing?

To get into influencer marketing, individuals typically build a strong social media presence in a niche, develop content creation skills, and understand platform algorithms. Gaining experience through internships, networking with brands, and learning marketing tools can also help establish a career in this field.
More about Influencer Marketing jobs

What are the most commonly searched types of Influencer Marketing jobs in Reston, VA?

The most popular types of Influencer Marketing jobs in Reston, VA are:

What job categories do people searching Influencer Marketing jobs in Reston, VA look for?

The top searched job categories for Influencer Marketing jobs in Reston, VA are:

What cities near Reston, VA are hiring for Influencer Marketing jobs?

Cities near Reston, VA with the most Influencer Marketing job openings:

Influencer Marketing jobs near you
Infographic showing various Influencer Marketing job openings in Reston, VA as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $68,073 per year, or $32.7 per hour.

Senior Manager, Global Talent Marketing & Insights

Capital One

Mclean, VA • On-site

Full-time

Re-posted 3 days ago

Capital One rating

7.7

Company rating: 7.7 out of 10

Based on 147 frontline employees who took The Breakroom Quiz

93rd of 171 rated banks

Job description

Senior Manager, Global Talent Marketing & Insights

The Talent Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking-and the communities around us-for good.

As a Senior Manager of Global Talent Marketing, you will lead a team of marketing strategists and researchers in the development and delivery of global strategic marketing plans, talent research and insights, and the global activation of our talent brand. You will help build a new global talent marketing operating model.

Key Responsibilities:

Global Marketing Team Leadership

  • Global Team Management: Lead, mentor, and develop a high-performing team of marketing strategists and researchers.

  • Stakeholder management: Build relationships across Talent Acquisition to understand their business needs, collaborate on solving business challenges and report on progress against their goals.

  • Program Management: Lead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization and coordination of work, deck building, meeting cadences, status reporting, and meeting deadlines.

Global Marketing Governance

  • Global Guidelines: Establish and govern global guidelines, principles, and frameworks for talent marketing to maintain brand alignment worldwide.

  • Country Onboarding: Oversee the strategic onboarding of new countries into the global Talent Brand framework and act as a consultant for in-country talent marketing associates.

  • Localization & Consistency: Assist regional teams with the localization of our Talent Brand Employer Value Proposition (EVP) while conducting creative reviews to ensure global talent brand consistency.

  • Enablement & Asset Management: Develop, scale, and share Talent Marketing best practices, tools, templates, governance processes, and resource repositories worldwide.

Marketing Strategy & Operational Excellence

  • Go-to-Market Strategy: Translate business objectives, audience insights, and market trends into cohesive global and domestic go-to-market strategies.

  • Full-Funnel Execution: Leverage expertise across a variety of marketing channels and tactics to build data-backed integrated marketing strategies that drive brand associations, generate leads, nurture prospects and deliver high-quality applicants.

  • Campaign Optimization: Partner with Marketing Analytics team and agency to ensure campaigns are continually optimized to deliver against business goals.

Talent Insights & Research

  • Brand Monitoring: Oversee quarterly global brand health surveys, candidate sentiment reports, and AEO reporting to inform Talent Marketing decisions.

  • Talent Intelligence: Use business insights to inform learning agendas and external research plans that influence marketing strategies and business direction.

Ideal Candidate will be:

  • A global brand visionary who understands the power of branding to influence behavior and build reputation. You excel at balancing global consistency while accommodating cultural nuances and regional business needs.

  • A data-driven marketer with expertise across a variety of marketing channels and tactics. You build data-backed, full-funnel strategies, use business insights to inform decisions, and simplify complex data into compelling, clear stories for all stakeholders.

  • A proven leader and collaborator, passionate about developing and coaching a diverse team. You excel at building influential relationships and driving alignment with global partners, peers, and senior leaders (up to VP+).

  • A creative problem solver who thrives in gray space. You are able to quickly flex, iterate, and prioritize work while balancing multiple initiatives to deliver critical, quality-focused results.

Basic Qualifications:

  • Bachelor's Degree or Military Experience.

  • At least 7 years of experience in integrated marketing planning or strategy.

  • At least 3 years of experience directly leading teams.

Preferred Qualifications:

  • 3+ years of experience leading geographically distributed or international teams.

  • 3+ years of experience operating within a global function.

  • 3+ years of experience leading brand strategy or within a brand governance function.

  • 3+ years of experience managing large paid media campaign budgets across the marketing funnel

  • 2+ years of experience in account management.

  • Experience translating performance data observations and trends into actionable marketing strategies at the campaign, channel, and tactic levels with the objective of increasing marketing ROI-- for both paid and organic marketing

  • Demonstrated intellectual curiosity to explore second- and third-order causes for changes in campaign performance based on business and market dynamics or changes

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $177,700 - $202,800 for Sr. Manager, Marketing


Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing










Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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