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Influencer Marketing Jobs in Reston, VA (NOW HIRING)

The Brand Guild

Marketing Intern

Washington, DC · On-site

$2.5K/wk

The Brand Guild is looking for an intern to join our Influencer Marketing team! We're a creative, passionate group of experts across Public Relations, Marketing, Events, and Creative who build ...

ICF

Digital and Social Media Specialist

Washington, DC · On-site

Support influencer marketing programs, including creator identification and vetting, outreach, contracting support, and performance tracking. * Implement social media marketing strategies to increase ...

Urban Legend

Creator Success Manager

Alexandria, VA · On-site

  • Medical

  • PTO

The ideal candidate will have experience in talent management and/or influencer marketing. The candidate must be a skilled communicator, detail-oriented project manager, strategic marketer, and a ...

Urban Legend

Creator Success Manager

Alexandria, VA · On-site

  • Medical

  • PTO

The ideal candidate will have experience in talent management and/or influencer marketing. The candidate must be a skilled communicator, detail-oriented project manager, strategic marketer, and a ...

Urban Legend

Creator Success Manager

Alexandria, VA

  • Medical

  • PTO

The ideal candidate will have experience in talent management and/or influencer marketing. The candidate must be a skilled communicator, detail-oriented project manager, strategic marketer, and a ...

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All JobsInfluencer Marketing JobsInfluencer Marketing Jobs in Reston, VA

Influencer Marketing information

See Reston, VA salary details

$32.3K

$68.1K

$108.7K

How much do influencer marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for influencer marketing in Reston, VA is $68,073.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $79,600.00 per year, depending on experience, location, and employer.

What is influencer marketing?

Influencer marketing is a strategy where brands partner with individuals who have a strong online presence or following to promote their products or services. These individuals, known as influencers, create content that authentically showcases the brand to their audience, often on social media platforms like Instagram, TikTok, or YouTube. The goal is to leverage the influencer's credibility and reach to increase brand awareness, drive engagement, and boost sales. Influencer marketing can be highly effective when the partnership aligns with the influencer's niche and audience.

What are influencer marketing jobs?

Influencer marketing is a growing industry with various jobs to offer. Working with social media to promote a product or service is essential for advertising in this day and age. As an influencer, you work to make brands known and build relationships with consumers by leveraging your large following and media engagement. A manager position handles all the behind-the-scenes aspects. In this career, you manage campaigns. A strategist develops new content ideas and analyzes feedback through different media platforms. There are also positions for executives, agents, and more. Opportunities are available from entry-level positions to innovative leadership roles.

What are the key skills and qualifications needed to thrive as an influencer marketing specialist?

To thrive as an Influencer Marketing Specialist, you need a solid understanding of digital marketing, social media trends, audience analytics, and relationship management, often supported by a degree in marketing or communications. Familiarity with influencer marketing platforms, analytics tools like Google Analytics, and CRM systems is typically required. Strong communication, negotiation, and creativity are standout soft skills in this role. These abilities are crucial for building authentic influencer partnerships, driving brand engagement, and delivering measurable campaign success.

What are some common challenges faced in an influencer marketing role, and how can they be addressed?

One common challenge in Influencer Marketing is identifying authentic influencers who align with a brand's values and have genuine engagement with their audience. Additionally, measuring the actual ROI of influencer campaigns can be complex due to varying social media algorithms and tracking limitations. To address these challenges, professionals often use specialized influencer marketing platforms for vetting and analytics, establish clear KPIs upfront, and maintain transparent communication with influencers to ensure campaign goals are met effectively.

What is the difference between Influencer Marketing vs Social Media Manager?

AspectInfluencer MarketingSocial Media Manager
Primary RoleDevelops influencer campaigns, collaborates with influencers, manages influencer relationshipsCreates and manages overall social media content, strategy, and engagement across platforms
Required SkillsInfluencer outreach, negotiation, content creation, marketing strategyContent creation, community management, analytics, platform-specific skills
Work EnvironmentCollaborates with influencers, marketing teams, agenciesWorks within marketing or communications teams, manages social media channels
Industry UsageCommon in marketing, advertising, brand promotionUsed across various industries for brand presence and engagement

While both roles focus on social media, Influencer Marketing specializes in leveraging influencers to promote brands, whereas a Social Media Manager oversees overall social media strategy and content across platforms. Influencer Marketing is more externally focused on influencer partnerships, while Social Media Managers handle day-to-day social media operations and engagement.

How do you get into influencer marketing?

To get into influencer marketing, individuals typically build a strong social media presence in a niche, develop content creation skills, and understand platform algorithms. Gaining experience through internships, networking with brands, and learning marketing tools can also help establish a career in this field.
More about Influencer Marketing jobs

What are the most commonly searched types of Influencer Marketing jobs in Reston, VA?

The most popular types of Influencer Marketing jobs in Reston, VA are:

What job categories do people searching Influencer Marketing jobs in Reston, VA look for?

The top searched job categories for Influencer Marketing jobs in Reston, VA are:

What cities near Reston, VA are hiring for Influencer Marketing jobs?

Cities near Reston, VA with the most Influencer Marketing job openings:

Influencer Marketing jobs near you
Infographic showing various Influencer Marketing job openings in Reston, VA as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $68,073 per year, or $32.7 per hour.

Marketing Intern

The Brand Guild

Washington, DC • On-site

$2.5K/wk

Part-time

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

The Brand Guild is looking for an intern to join our Influencer Marketing team! We're a creative, passionate group of experts across Public Relations, Marketing, Events, and Creative who build strategies, create experiences, and influence audiences for our clients. This is your opportunity to work with some of the country's most innovative, cutting-edge brands-companies that are truly revolutionizing how we work, play, and live.


As a Marketing Intern focusing on Influencer Marketing, you will support junior- and senior-level members of the Integrated Marketing team to deliver results for current clients and help win new business. You'll collaborate directly with team members to research, plan, execute, and report on marketing campaigns, influencer marketing, and partnerships. Successful interns are enthusiastic contributors, creative thinkers, and detail-oriented doers. This internship offers invaluable hands-on experience in a collaborative environment, with the option to earn college credit.


Internship Details:

  • $2,500 stipend (paid in two installments: midpoint and completion of internship)
  • Minimum of 16 hours per week (minimum of 1 day/week in office)


Responsibilities:


  • Conduct market, competitor, and industry research to inform influencer campaign planning
  • Brainstorm creative ideas for marketing activations and brand partnerships
  • Develop influencer and partnership recommendations tailored to campaigns
  • Assist in creating internal and external materials, including creative brief and recap reports
  • Monitor campaign performance and track metrics
  • Collect and input data for monthly performance reports
  • Provide administrative support for the Marketing team as needed


Qualifications:


  • Strong interest in marketing trends, influencer campaigns, and brand collaborations
  • Excellent written and verbal communication skills
  • Confidence in communicating clearly and professionally
  • Self-motivated with a proactive "can-do" attitude
  • Curiosity and eagerness to learn
  • Exceptional attention to detail and organizational skills
  • Strong work ethic and reliability
  • Availability to work a minimum of 16 hours per week

Apply