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Industrial Marketing Jobs (NOW HIRING)

PRAB, Inc.

INDUSTRIAL MARKETING COORDINATOR

Kalamazoo, MI · On-site

$40K - $55K/yr

The Marketing Specialist role reports to the Marketing Manager. Qualifications * Dedication to excellence and quality output * Excellent written communication skills, with demonstrated ability to ...

Hapman

INDUSTRIAL MARKETING SPECIALIST

Kalamazoo, MI · On-site

$60 - $80/hr

The Marketing Specialist role reports to the Marketing Manager. Qualifications * Dedication to excellence and quality output * Excellent written communication skills, with demonstrated ability to ...

PRAB, Inc.

INDUSTRIAL MARKETING COORDINATOR

Kalamazoo, MI · On-site

$40K - $55K/yr

The Marketing Specialist role reports to the Marketing Manager. Qualifications * Dedication to excellence and quality output * Excellent written communication skills, with demonstrated ability to ...

Dauphin

Marketing Manager

Millersburg, PA · On-site

Heritage Cutter is a middle-market, American manufacturer of industrial cutting tools. We are home ... The marketing manager will be responsible for working with product managers, IT and senior ...

Dauphin

Marketing Manager

Millersburg, PA

Heritage Cutter is a middle-market, American manufacturer of industrial cutting tools. We are home ... The marketing manager will be responsible for working with product managers, IT and senior ...

Heritage Cutter

Marketing Manager

Millersburg, PA · On-site

Heritage Cutter is a middle-market, American manufacturer of industrial cutting tools. We are home ... The marketing manager will be responsible for working with product managers, IT and senior ...

InsulTech

Technical Marketing Analyst

Santa Ana, CA · On-site

$20 - $27/hr

The Industrial Marketing Coordinator helps move projects from planning through execution while maintaining visibility into timelines, deliverables, and marketing assets. This position is well-suited ...

InsulTech

Technical Marketing Analyst

Santa Ana, CA · On-site

$20 - $27/hr

The Industrial Marketing Coordinator helps move projects from planning through execution while maintaining visibility into timelines, deliverables, and marketing assets. This position is well-suited ...

INSULTECH

Technical Marketing Analyst

Santa Ana, CA · On-site

$60 - $80/hr

The Industrial Marketing Coordinator helps move projects from planning through execution while maintaining visibility into timelines, deliverables, and marketing assets. This position is well-suited ...

nVent

Vice President, Marketing

Saint Louis Park, MN · On-site

At nVent, we are building a world-class industrial marketing organization to support our global growth trajectory. We are looking for an experienced and transformational Vice President, Marketing to ...

nVent

Vice President, Marketing

Minneapolis, MN · On-site

$250/hr

At nVent, we are building a world-class industrial marketing organization to support our global growth trajectory. We are looking for an experienced and transformational Vice President, Marketing to ...

nVent

Vice President, Marketing

Saint Louis Park, MN · On-site

At nVent, we are building a world-class industrial marketing organization to support our global growth trajectory. We are looking for an experienced and transformational Vice President, Marketing to ...

InsulTech

Technical Marketing Analyst

Santa Ana, CA · On-site

$20 - $27/hr

The Industrial Marketing Coordinator helps move projects from planning through execution while maintaining visibility into timelines, deliverables, and marketing assets. This position is well-suited ...

Hutchinson

Market Manager, Industrial

Hopkinton, MA · On-site

Support digital marketing efforts by developing customer success stories and market-driven content ... Experience within Industrial, Vehicle, OEM, engineered products, manufacturing, or related markets.

Hutchinson Group

Market Manager, Industrial

Hopkinton, MA · On-site

$100 - $125/hr

Support digital marketing efforts by developing customer success stories and market‑driven ... Experience within Industrial, Vehicle, OEM, engineered products, manufacturing, or related markets.

Hutchinson

Market Manager, Industrial

Hopkinton, MA · On-site

$100 - $125/hr

Support digital marketing efforts by developing customer success stories and market‑driven ... Experience within Industrial, Vehicle, OEM, engineered products, manufacturing, or related markets.

Hutchinson

Market Manager, Industrial

Hopkinton, MA

Support digital marketing efforts by developing customer success stories and market-driven content ... Experience within Industrial, Vehicle, OEM, engineered products, manufacturing, or related markets.

Victaulic

Integrated Marketing Specialist

Easton, PA · On-site

Victaulic is expanding its Industrial marketing team, and we need a content and campaigns specialist who can navigate multiple vertical markets, build relationships across a diverse set of ...

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Industrial Marketing information

See salary details

$22K

$47.5K

$74K

How much do industrial marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for industrial marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is industrial marketing?

Industrial marketing, also known as B2B (business-to-business) marketing, refers to the promotion and sale of products or services from one business to another, rather than to individual consumers. It typically involves complex transactions, longer sales cycles, and a focus on building long-term relationships. Industrial marketers often work with products like machinery, raw materials, or components used in manufacturing, and tailor their strategies to meet the specific needs of other businesses. This field requires a deep understanding of the industry, technical knowledge, and close coordination with sales and engineering teams.

How does an industrial marketing professional typically collaborate with sales and product development teams?

Industrial marketing professionals frequently work closely with sales and product development teams to ensure marketing strategies align with client needs and technical specifications. They often serve as a bridge, translating customer feedback and market trends into actionable insights for product development, and equipping sales teams with effective collateral and lead-generation tools. Regular cross-functional meetings and joint planning sessions are common, making strong communication and organizational skills essential for success in this role.

What are the key skills and qualifications needed to thrive as an industrial marketing specialist, and why are they important?

To thrive as an Industrial Marketing Specialist, you need a solid understanding of B2B marketing principles, market research, and industry-specific knowledge, often supported by a degree in marketing, business, or engineering. Familiarity with CRM platforms, marketing automation tools, and data analytics systems is typically required. Strong communication, relationship-building, and strategic thinking skills help distinguish top performers in this role. These abilities are crucial for effectively targeting industrial clients, building long-term partnerships, and driving business growth in a competitive market.

What is the difference between Industrial Marketing vs Sales Engineer?

AspectIndustrial MarketingSales Engineer
Primary RoleDevelops marketing strategies, promotes products, and manages branding for industrial productsProvides technical sales support, demonstrates products, and closes sales with clients
Required CredentialsMarketing degree or related certifications, industry knowledgeEngineering degree, technical knowledge, sales training
Work EnvironmentMarketing departments, offices, trade showsClient sites, technical presentations, sales meetings
Industry UsageUsed across manufacturing, industrial equipment, and B2B sectorsCommon in machinery, automation, and technical product sales

Industrial Marketing focuses on creating awareness and demand through strategic campaigns, while Sales Engineers engage directly with clients to provide technical expertise and close sales. Both roles are essential in the industrial sector but serve different functions within the sales and marketing process.

More about Industrial Marketing jobs

What cities are hiring for Industrial Marketing jobs?

Cities with the most Industrial Marketing job openings:

What states have the most Industrial Marketing jobs?

States with the most job openings for Industrial Marketing jobs include:

What job categories do people searching Industrial Marketing jobs look for?

The top searched job categories for Industrial Marketing jobs are:

Industrial Marketing jobs near you
Infographic showing various Industrial Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Industrial Marketing & Demand Generation Lead

Pen Manufacturing

Anaheim, CA • On-site

$100K - $130K/yr

Full-time

Posted 24 days ago

Job description

ABOUT PEN MANUFACTURING
Pen Manufacturing is a growing contract manufacturer serving sophisticated engineering, infrastructure, data-center, aerospace and industrial customers. Our capabilities include complex sheet-metal fabrication, machining, welding, assembly and engineering/DFM support.
We are building a modern sales and marketing engine to support Pen Manufacturing and, over time, additional manufacturing companies within our organization.
HEAD OF INDUSTRIAL MARKETING & DEMAND GENERATION
Location: Anaheim, California
Work arrangement: Full-time, onsite five days per week
Base salary: $100,000-$130,000
Target total compensation: $120,000-$170,000
THE ROLE
We are hiring a hands-on industrial marketer to build a measurable pipeline of qualified manufacturing opportunities.
This is not a brand-only, communications or agency-management position. You will personally create campaigns, landing pages, emails, technical content and plant videos while managing PPC, SEO, retargeting, CRM attribution and external marketing partners.
You must be comfortable moving between strategy and execution. One day you may develop a campaign targeting engineering and procurement buyers. The next, you may interview an engineer, film a machine in operation, write an email sequence or determine why paid-search leads are not converting into qualified RFQs.
Success will be measured primarily by qualified RFQs, marketing-sourced pipeline, customer-acquisition efficiency and profitable bookings-not followers, impressions or content volume.
WHAT YOU WILL OWN
Demand Generation
  • Build campaigns targeting engineers, procurement leaders, supply-chain managers, program managers and industrial buyers.
  • Generate qualified RFQs and marketing-sourced pipeline through PPC, SEO, email, LinkedIn, retargeting and targeted outbound campaigns.
  • Develop landing pages and offers for specific manufacturing capabilities, industries and customer problems.
  • Manage and improve website conversion.
  • Track leads from their original source through RFQ, opportunity, booking and revenue.
  • Measure cost per qualified RFQ, pipeline generated, customer-acquisition cost and channel ROI.
  • Identify weak channels quickly and reallocate spending toward programs that produce qualified opportunities.
  • Develop campaigns to reactivate dormant customers and previously lost or inactive quotes.

Content and Positioning
  • Develop clear positioning around Pen's manufacturing, engineering, quality and production capabilities.
  • Personally write technical articles, email campaigns, advertisements, case studies, landing pages and LinkedIn content.
  • Personally capture or direct plant, machine, employee and customer-problem videos.
  • Interview engineers, estimators, operators, quality personnel and salespeople to turn their expertise into credible technical content.
  • Build content for intelligent technical buyers rather than generic corporate marketing.
  • Maintain a consistent content calendar across LinkedIn, email, the website, YouTube and other relevant platforms.
  • Build the Pen brand around the company's capabilities and people rather than one executive spokesperson.

Sales Alignment
  • Work closely with the Director of Sales to define ideal customers, qualified-lead criteria, target order sizes and priority markets.
  • Provide Sales with campaign context, buyer pain points, messaging and follow-up materials.
  • Review lead acceptance, RFQ conversion, wins, losses and customer objections every week.
  • Use CRM data and sales feedback to improve targeting, offers and messaging.
  • Support top-customer expansion, dormant-customer reactivation and lost-quote campaigns.
  • Ensure Sales accepts or rejects marketing-generated leads promptly and records standardized reasons.

Marketing Operations
  • Own marketing attribution and reporting within the CRM.
  • Manage PPC, SEO, website, content and specialized external partners without outsourcing accountability.
  • Coordinate SDR agencies and evaluate their lead quality and economics.
  • Maintain accurate campaign, lead-source and conversion data.
  • Build a concise weekly marketing scorecard for company leadership.
  • Help evaluate and eventually replace underperforming agencies or vendors with stronger internal capabilities.
  • Manage the marketing budget based on measurable pipeline and customer-acquisition results.

REQUIRED QUALIFICATIONS
  • Five or more years of B2B marketing experience in manufacturing, industrial equipment, automation, engineering, aerospace, construction products or another technical market.
  • Demonstrated ownership of measurable demand-generation programs.
  • Experience generating qualified opportunities and pipeline-not merely awareness, engagement or website traffic.
  • Hands-on experience with PPC, SEO, email marketing, landing pages, retargeting and CRM attribution.
  • Ability to personally write strong B2B marketing copy.
  • Ability to personally create credible photo and video content in an industrial environment.
  • Experience working directly with sales teams and connecting marketing activity to revenue.
  • Strong analytical ability and comfort reporting campaign economics.
  • Ability to understand technical products and communicate effectively with engineers and procurement buyers.
  • Willingness and ability to work onsite in Anaheim five days per week.

STRONGLY PREFERRED
  • Experience marketing contract manufacturing, sheet-metal fabrication, machining, automation or other engineered products.
  • Experience with HubSpot, Salesmate or a comparable CRM and marketing-automation platform.
  • Experience building a marketing function from the ground up.
  • Understanding of AS9100, ITAR, aerospace, data centers, infrastructure or industrial supply chains.
  • Experience managing PPC, SEO or SDR partners while remaining personally accountable for results.
  • Familiarity with AI-assisted content production, video editing and marketing workflows.

THIS ROLE IS PROBABLY NOT A FIT IF
  • Your experience is primarily in consumer marketing, public relations, events, communications or social-media management.
  • You have mainly directed agencies without personally building and operating campaigns.
  • You measure success primarily through followers, impressions, engagement or raw lead volume.
  • You cannot explain how your work produced qualified opportunities, pipeline or revenue.
  • You prefer developing strategy while other people perform the execution.
  • You are looking for a remote or hybrid position.
  • You are not able to work onsite in Anaheim five days per week.

HOW SUCCESS WILL BE MEASURED
  • Qualified RFQs generated
  • Sales acceptance rate
  • Marketing-sourced pipeline
  • Cost per qualified RFQ
  • Customer-acquisition cost by channel
  • Lead-to-RFQ and RFQ-to-opportunity conversion
  • Marketing-sourced bookings and gross profit
  • Website conversion
  • Technical content production and engagement from target buyers
  • Accuracy of CRM attribution and reporting

COMPENSATION
The base salary range for this position is $100,000-$130,000, depending on relevant experience and demonstrated capabilities.
The position also includes a performance bonus of up to $40,000. Target total annual compensation is approximately $120,000-$170,000, depending on experience and performance.
The performance bonus will be tied to measurable outcomes such as:
  • Qualified RFQs and accepted opportunities
  • Marketing-sourced pipeline
  • Customer-acquisition efficiency
  • Marketing-sourced profitable bookings
  • CRM attribution and reporting accuracy
  • Agreed content and campaign execution targets

The bonus will not be based primarily on impressions, followers or raw lead volume.

Apply