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Icon Marketing Jobs (NOW HIRING)

ICON

Product Marketing Manager

Austin, TX · On-site

$152K/yr

ICON is seeking a strategic, creative, and data-driven Product Marketing Manager to join the Marketing & Communications team. In this role, you will orchestrate go-to-market strategies, positioning ...

ICON

Product Marketing Manager

Austin, TX

$152K/yr

ICON is seeking a strategic, creative, and data-driven Product Marketing Manager to join the Marketing & Communications team. In this role, you will orchestrate go-to-market strategies, positioning ...

Thirteenth Floor Entertainment Group

Icon

Bloomington, MN · On-site

$18.25/hr

Icon Actor (Seasonal) Step into the excitement of Thirteenth Floor Entertainment Group, the nation ... Represent the haunt in character for media interviews, promotional videos, and marketing campaigns.

THIRTEENTH FLOOR ENTERTAINMENT GROUP

Icon

Houston, TX · On-site

Icon Actor (Seasonal) Step into the excitement of Thirteenth Floor Entertainment Group, the nation ... Represent the haunt in character for media interviews, promotional videos, and marketing campaigns.

Thirteenth Floor Entertainment Group

Icon

Houston, TX · On-site

Icon Actor (Seasonal) Step into the excitement of Thirteenth Floor Entertainment Group, the nation ... Represent the haunt in character for media interviews, promotional videos, and marketing campaigns.

ICON

CMC Project Manager

Blue Bell, PA · On-site +1

CMC Project Manager ICON is a global healthcare intelligence and clinical research organisation ... marketing authorization applications, clinical trials, post-licensing activities, and direct ...

ICON

Senior Manager, Regulatory Strategy

Raleigh, NC · On-site

Senior Manager, Regulatory Strategy ICON is a global healthcare intelligence and clinical research ... marketing authorization applications, clinical trials, post-licensing activities, and direct ...

Icon Health

Market Manager (DC Metro)

Manassas, VA

About us Icon Health is breaking barriers as a value based orthopedic care company. We are a group ... marketing, account management, product and development, data and analytics, market operations and ...

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Icon Marketing information

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$22K

$47.5K

$74K

How much do icon marketing jobs pay per year?

As of Jun 8, 2026, the average yearly pay for icon marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is icon marketing?

Icon marketing refers to the process of promoting and establishing a brand, product, or individual as an iconic symbol within a specific market or cultural context. This involves creating strong visual identities, memorable messaging, and emotional connections that make the brand or product instantly recognizable and influential. Icon marketing strategies often use storytelling, celebrity endorsements, and consistent branding to build lasting appeal and consumer loyalty. It’s commonly seen in industries like fashion, technology, and entertainment, where brands strive to become cultural icons.

What is the difference between Icon Marketing vs Content Marketing Specialist?

AspectIcon MarketingContent Marketing Specialist
Required CredentialsMarketing degree, certifications in digital marketingMarketing or communications degree, content creation certifications
Work EnvironmentAdvertising agencies, digital marketing firmsMedia companies, brands, digital agencies
Industry UsageBrand promotion, digital campaignsContent creation, audience engagement

Icon Marketing focuses on brand promotion and digital campaigns, often involving visual and multimedia content. Content Marketing Specialists primarily develop and manage content strategies to engage audiences and build brand loyalty. While both roles require marketing knowledge and digital skills, Icon Marketing emphasizes visual branding, whereas Content Marketing Specialists concentrate on content creation and storytelling.

What are the key skills and qualifications needed to thrive as an Icon Marketing Specialist, and why are they important?

To thrive as an Icon Marketing Specialist, you need a solid understanding of branding, digital marketing strategies, and market analysis, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and graphic design software such as Adobe Creative Suite is typically required. Strong creativity, communication skills, and the ability to collaborate across teams help distinguish top performers in this role. Mastering these skills ensures successful brand promotion, effective campaign execution, and measurable business growth.

How does an Icon Marketing specialist typically collaborate with creative and product teams?

An Icon Marketing specialist works closely with creative teams to ensure that the visual assets and branding elements align with the overall marketing strategy. They also coordinate with product teams to understand key features and benefits, ensuring that promotional campaigns effectively highlight the unique selling points of products. Regular meetings and feedback sessions are common to keep all teams aligned, and collaboration tools are often used to streamline communication and project management. This teamwork ensures that marketing campaigns are cohesive, visually appealing, and accurately represent the brand’s message.
More about Icon Marketing jobs
What job categories do people searching Icon Marketing jobs look for? The top searched job categories for Icon Marketing jobs are:
Icon Marketing jobs near you
Infographic showing various Icon Marketing job openings in the United States as of May 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.
Product Marketing Manager

Product Marketing Manager

ICON

Austin, TX • On-site

$152K/yr

Full-time

Posted 19 days ago

Job description

ICON is seeking a strategic, creative, and data-driven Product Marketing Manager to join the Marketing & Communications team. In this role, you will orchestrate go-to-market strategies, positioning, and media buying and planning for ICON's innovative product offerings, ensuring successful launches and sustained market growth. You'll collaborate cross-functionally with product, sales, and creative teams to deeply understand our audiences and develop compelling narratives that drive demand and elevate the ICON brand.
Your focus will span across all company initiatives-including but not limited to our B2C initiatives such as home sales and new project showcases, as well as B2B focused construction technology and materials initiatives, and new campaign launches-with the goal of translating complex technology into clear, impactful value propositions. The ideal candidate is a proactive self-starter who can turn big-picture ideas into effective, data-backed campaigns that generate leads, drive adoption, and deliver measurable results.
RESPONSIBILITIES:
  • Orchestrate the strategy and execution of go-to-market campaigns for new products, technologies, and innovations-crafting compelling narratives that highlight ICON's value to customers, partners, and stakeholders.
  • Collaborate with cross-functional teams to translate complex product features into clear, differentiated value propositions tailored to specific audiences including developers, builders, homebuyers and industry leaders.
  • Partner with design, video, and content teams to develop high-impact marketing assets-from demo videos and case studies to sales enablement assets such as pitch decks, sales scripts,and one sheets-optimized for all channels.
  • Build and execute campaigns that generate awareness, drive pipeline growth, and accelerate sales across customer segments. Use performance data to refine and scale high-impact tactics.
  • Conduct competitive analysis and customer research to understand market trends, user pain points, and product-market fit.
  • Conceptualize and execute social-first campaigns that showcase our technology, culture, customers, and thought leadership that grow and engage our audience driving engagement.
  • Track and report on campaign performance, lead funnel metrics, and product adoption. Use data to inform decision-making, improve future campaigns, and demonstrate impactful ROI.
  • Work closely with Product, Sales, Comms, and Design teams to ensure alignment on messaging, strategy, and execution-acting as the voice of the customer throughout the product life cycle.
  • Monitor industry developments, competitor launches, and emerging technologies to inform messaging, discover opportunities, and position ICON as a market leader.

MINIMUM QUALIFICATIONS:
  • 5+ years of experience in product marketing, brand marketing, or go-to-market roles-ideally within a fast-paced, innovation-driven environment targeting both B2B and B2C audiences.
  • Proven success launching and marketing products that gained market traction, generated demand, and clearly articulated unique value propositions.
  • Strong analytical and strategic thinking skills, with the ability to interpret data, customer insights, and market trends to inform messaging and campaign strategy.
  • Hands-on experience with marketing and analytics tools such as HubSpot, Google Analytics, Salesforce, or similar platforms to manage campaigns and measure impact.
  • Experience managing and optimizing paid media campaigns, particularly across LinkedIn, Google, and Meta platforms, to support product visibility and lead generation.
  • Excellent writing, editing, and storytelling abilities, with a knack for translating complex technical concepts into clear, compelling messages tailored to different audience segments

ICON is an equal opportunity employer committed to fostering an innovative, inclusive, diverse and discrimination-free work environment. Employment with ICON is based on merit, competence, and qualifications. It is our policy to administer all personnel actions, including recruiting, hiring, training, and promoting employees, without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability, marital status, veteran status, or any other legally protected classification in accordance with applicable federal and state laws. Consistent with the obligations of these laws, ICON will make reasonable accommodations for qualified individuals with disabilities.
Furthermore, as a federal government contractor, the Company maintains an affirmative action program which furthers its commitment and complies with recordkeeping and reporting requirements under certain federal civil rights laws and regulations, including Executive Order 11246, Section 503 of the Rehabilitation Act of 1973 (as amended) and the Vietnam Era Veterans' Readjustment Assistance Act of 1974 (as amended).
Headhunters and recruitment agencies may not submit candidates through this application. ICON does not accept unsolicited headhunter and agency submissions for candidates and will not pay fees to any third-party agency without a prior agreement with ICON.
As part of our compliance with these obligations, the Company invites you to voluntarily self-identify as set forth below. Provision of such information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your employment or subject you to any adverse treatment. Any and all information provided will be considered confidential, will be kept separate from your application and/or personnel file, and will only be used in accordance with applicable laws, orders and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement purposes.
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