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Icon Marketing Jobs (NOW HIRING)

ICON

Product Marketing Manager

Austin, TX · On-site

$152K/yr

ICON is looking for a paid-media-driven Product Marketing Manager to own demand generation and launch pipeline for our expanding portfolio of construction technology. This role lives where ...

Thirteenth Floor Entertainment Group

Icon

Bloomington, MN · On-site

$18.25/hr

Icon Actor (Seasonal) Step into the excitement of Thirteenth Floor Entertainment Group, the nation ... Represent the haunt in character for media interviews, promotional videos, and marketing campaigns.

Thirteenth Floor Entertainment Group

Icon

Houston, TX · On-site

Icon Actor (Seasonal) Step into the excitement of Thirteenth Floor Entertainment Group, the nation ... Represent the haunt in character for media interviews, promotional videos, and marketing campaigns.

ICON Technology

Product Marketing Manager

Austin, TX · On-site

$152K/yr

ICON is looking for a paid-media-driven Product Marketing Manager to own demand generation and launch pipeline for our expanding portfolio of construction technology. This role lives where ...

ICON

Product Marketing Manager

Austin, TX · On-site

$152K/yr

ICON is looking for a paid-media-driven Product Marketing Manager to own demand generation and launch pipeline for our expanding portfolio of construction technology. This role lives where ...

ICON Aircraft

Sales Operations Specialist

Vacaville, CA · On-site +1

Supports management of the ICON Sales and Marketing operation. Responsible for administration and support of ICON's Zoho CRM database. Executes mass communications including email, automation, and ...

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$22K

$47.5K

$74K

How much do icon marketing jobs pay per year?

As of Jul 26, 2026, the average yearly pay for icon marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

Is ICON a legit company?

Icon Marketing as a job role is typically associated with marketing positions that involve branding, advertising, and digital tools. When evaluating a company named ICON, it is advisable to research its business credentials, reviews, and official website to verify legitimacy before applying or accepting employment offers.

Does ICON offer remote positions?

Icon Marketing offers some remote positions, depending on the role and company policies. Many marketing roles may require collaboration in a team environment or specific tools, but remote work options are available for certain positions. Candidates should review individual job listings for remote work opportunities and requirements.

What is icon marketing?

Icon marketing refers to the process of promoting and establishing a brand, product, or individual as an iconic symbol within a specific market or cultural context. This involves creating strong visual identities, memorable messaging, and emotional connections that make the brand or product instantly recognizable and influential. Icon marketing strategies often use storytelling, celebrity endorsements, and consistent branding to build lasting appeal and consumer loyalty. It’s commonly seen in industries like fashion, technology, and entertainment, where brands strive to become cultural icons.

What is the difference between Icon Marketing vs Content Marketing Specialist?

AspectIcon MarketingContent Marketing Specialist
Required CredentialsMarketing degree, certifications in digital marketingMarketing or communications degree, content creation certifications
Work EnvironmentAdvertising agencies, digital marketing firmsMedia companies, brands, digital agencies
Industry UsageBrand promotion, digital campaignsContent creation, audience engagement

Icon Marketing focuses on brand promotion and digital campaigns, often involving visual and multimedia content. Content Marketing Specialists primarily develop and manage content strategies to engage audiences and build brand loyalty. While both roles require marketing knowledge and digital skills, Icon Marketing emphasizes visual branding, whereas Content Marketing Specialists concentrate on content creation and storytelling.

What are the key skills and qualifications needed to thrive as an Icon Marketing Specialist, and why are they important?

To thrive as an Icon Marketing Specialist, you need a solid understanding of branding, digital marketing strategies, and market analysis, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and graphic design software such as Adobe Creative Suite is typically required. Strong creativity, communication skills, and the ability to collaborate across teams help distinguish top performers in this role. Mastering these skills ensures successful brand promotion, effective campaign execution, and measurable business growth.

What jobs in the US pay 300,000 a year?

In the field of icon marketing or related marketing roles, high-paying positions such as chief marketing officers, marketing directors, or senior brand managers can earn $300,000 or more annually, especially with extensive experience, leadership responsibilities, and in large organizations. These roles often require advanced skills in digital marketing, strategic planning, and data analysis, along with a strong track record of successful campaigns.

Is ICON laying off employees?

There is no publicly available information indicating that ICON, as a company or organization, is currently laying off employees. Employment stability can vary based on industry conditions and company performance, so it is advisable to check official company communications or job boards for the most recent updates.

How does an Icon Marketing specialist typically collaborate with creative and product teams?

An Icon Marketing specialist works closely with creative teams to ensure that the visual assets and branding elements align with the overall marketing strategy. They also coordinate with product teams to understand key features and benefits, ensuring that promotional campaigns effectively highlight the unique selling points of products. Regular meetings and feedback sessions are common to keep all teams aligned, and collaboration tools are often used to streamline communication and project management. This teamwork ensures that marketing campaigns are cohesive, visually appealing, and accurately represent the brand’s message.
More about Icon Marketing jobs
What job categories do people searching Icon Marketing jobs look for? The top searched job categories for Icon Marketing jobs are:
Icon Marketing jobs near you
Infographic showing various Icon Marketing job openings in the United States as of July 2026, with employment types broken down into 13% Internship, 76% Full Time, 8% Part Time, and 3% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.
Product Marketing Manager

Product Marketing Manager

ICON

Austin, TX • On-site

$152K/yr

Full-time

Posted 6 days ago

Job description

ICON is looking for a paid-media-driven Product Marketing Manager to own demand generation and launch pipeline for our expanding portfolio of construction technology. This role lives where performance marketing meets go-to-market: you'll turn product launches into measurable pipeline by building, running, and scaling paid campaigns across LinkedIn, Google, Meta, and emerging channels.
This is not a support role, and it is not a pure positioning role. On a small, high-impact team, you'll have direct ownership of how ICON's products come to market and how they perform in-market, measured in leads, pipeline, and adoption, not just impressions.
If you've built launch demand-gen programs from scratch, can move fluently between channel strategy and the campaign dashboard, and know what it takes to make a complex product feel inevitable to the people you're targeting, this role was written for you.
Key Responsibilities
Paid Media & Lead Generation
  • Own end-to-end paid media strategy and execution across LinkedIn, Google, Meta, and emerging platforms, targeting, creative direction, channel mix, bidding, and budget across both B2C and B2B segments.
  • Build and scale launch campaigns that generate qualified leads and pipeline, with full ownership of spend efficiency (CPL, CAC, ROAS) and funnel performance.
  • Use performance data to continuously test and optimize, scaling what converts, cutting what doesn't, and reallocating budget toward pipeline impact.
  • Own the demand-gen funnel end to end: landing pages, lead capture, nurture sequences, and conversion paths that turn paid traffic into sales conversations.
  • Build the reporting frameworks for lead volume, funnel conversion, pipeline contribution, using them to inform the next investment.

GTM
  • Own the demand-gen side of every product launch and technology release from launch-funnel planning and audience targeting through paid execution and post-launch performance analysis.
  • Develop launch playbooks with clear lead and pipeline targets set from day one, and coordinate timelines across product, sales, design, and comms to deliver on time and on number.

Positioning, Messaging & Content
  • Translate complex product capabilities into clear, conversion-focused value propositions and ad messaging tailored to each segment.
  • Partner with design, video, and content teams to produce the assets the funnel needs such as ad creative, landing pages, demo videos, case studies, email sequences all optimized for channel and stage of the buyer journey.
  • Maintain the messaging frameworks, competitive positioning, and personas that anchor campaign and content work, grounded in real customer pain points and motivations.

Sales Enablement & Intelligence
  • Equip sales with the materials and feedback loops to convert the pipeline you generate, talk tracks, battlecards, objection-handling guides, and demos, and align with sales leadership on pipeline goals and segments.
  • Run ongoing competitive and customer research; monitor competitor launches and channel trends, and translate them into sharper targeting, messaging, and positioning.

Experience
  • 4+ years in demand generation, growth, or product marketing with direct, hands-on ownership of paid media campaigns across LinkedIn, Google, and Meta. You've managed budgets and have been accountable for pipeline, not just impressions.
  • A proven track record of driving measurable lead and pipeline results, ideally tied to product launches you helped bring to market. You've built programs, not just supported them, and you have the numbers to show it.
  • Fluency in funnel and attribution metrics (CPL, CAC, ROAS, conversion rate, pipeline contribution), and comfort building dashboards rather than just reading them.
  • Hands-on experience with marketing and analytics platforms such as HubSpot, Google Analytics, Salesforce, or equivalents.
  • Strong strategic and analytical thinking. You synthesize customer insights, market data, and performance metrics into clear decisions and budget moves.
  • Sharp writing and messaging instincts. You can make a complex technology feel simple, and turn a value proposition into copy that converts.
  • A collaborative, cross-functional mindset. You bring product, creative, and sales into alignment without losing momentum.
  • Comfort with ambiguity and speed. ICON moves fast and the landscape evolves constantly; you see that as an opportunity and not an obstacle.

Extras
  • Tech industry experience is strongly preferred.
  • Experience marketing construction, real estate, or deep-tech products.
  • Background in category creation or marketing a product with no direct comparable.
  • Familiarity with B2G (business-to-government) or mission-driven market segments.
  • Experience building or scaling a product marketing function from an early stage.

ICON is an equal opportunity employer committed to fostering an innovative, inclusive, diverse and discrimination-free work environment. Employment with ICON is based on merit, competence, and qualifications. It is our policy to administer all personnel actions, including recruiting, hiring, training, and promoting employees, without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability, marital status, veteran status, or any other legally protected classification in accordance with applicable federal and state laws. Consistent with the obligations of these laws, ICON will make reasonable accommodations for qualified individuals with disabilities.
Furthermore, as a federal government contractor, the Company maintains an affirmative action program which furthers its commitment and complies with recordkeeping and reporting requirements under certain federal civil rights laws and regulations, including Executive Order 11246, Section 503 of the Rehabilitation Act of 1973 (as amended) and the Vietnam Era Veterans' Readjustment Assistance Act of 1974 (as amended).
Headhunters and recruitment agencies may not submit candidates through this application. ICON does not accept unsolicited headhunter and agency submissions for candidates and will not pay fees to any third-party agency without a prior agreement with ICON.
As part of our compliance with these obligations, the Company invites you to voluntarily self-identify as set forth below. Provision of such information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your employment or subject you to any adverse treatment. Any and all information provided will be considered confidential, will be kept separate from your application and/or personnel file, and will only be used in accordance with applicable laws, orders and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement purposes.
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