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Heb Marketing Jobs (NOW HIRING)

CROSSMARK1

retail

Austin, TX · On-site

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... Equal Opportunity Employer Will be performing resets or projects as assigned in HEB's, start time ...

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Hair Stylist - Valley Mills HEB

Waco, TX · On-site

$20 - $40/hr

Job stability and a steady flow of customers driven by the marketing of the largest hair salon brand in the world -- no self-marketing to find clients, booth rent or hidden fees, and no appointments ...

Diageo

WI · On-site

$180 - $240/hr

Negotiate and implement joint business plans with HEB (and Publix as a secondary JBP potential ... Work closely with Performance Management, Chain Development, Shopper Marketing, Category ...

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How much do heb marketing jobs pay per year?

As of Aug 15, 2026, the average yearly pay for heb marketing in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by professionals in H-E-B marketing, and how can they be addressed?

Professionals in Heb Marketing often encounter challenges such as adapting campaigns to rapidly changing consumer trends, managing tight deadlines for promotions, and ensuring consistent brand messaging across multiple channels. To address these challenges, it's important to stay updated on industry trends through regular market research, collaborate closely with cross-functional teams like merchandising and analytics, and utilize project management tools to keep campaigns on track. Open communication and flexibility are key to quickly adjusting strategies and maintaining successful marketing initiatives.

What is the difference between Heb Marketing vs Digital Marketing Specialist?

AspectHeb MarketingDigital Marketing Specialist
Required CredentialsMarketing degree, certifications in marketing toolsMarketing or related degree, certifications in digital tools
Work EnvironmentOffice-based, marketing agencies, corporate marketing teamsOffice or remote, digital agencies, online marketing teams
Industry UsageUsed across various industries for marketing rolesPrimarily in digital and online marketing sectors

Heb Marketing and Digital Marketing Specialist roles share similar credentials and work environments, often overlapping in marketing strategies. However, Heb Marketing typically emphasizes broader marketing campaigns, while Digital Marketing Specialists focus specifically on online channels. Both roles are essential in modern marketing teams and are frequently compared by job seekers and employers alike.

What is H-E-B marketing?

HEB Marketing refers to the marketing department or roles within H-E-B, a major supermarket chain based in Texas. Professionals in HEB Marketing are responsible for developing and executing marketing strategies to promote H-E-B's products, services, and brand. Their work includes advertising campaigns, community engagement, digital marketing, and customer research to help drive sales and strengthen customer loyalty. The team collaborates closely with other departments to ensure cohesive messaging and effective promotions throughout the company's operations.

What are the key skills and qualifications needed to thrive as an H-E-B marketing professional?

To thrive as an H-E-B Marketing professional, you need a background in marketing, business, or communications along with experience in campaign planning and data analysis. Familiarity with digital marketing tools, CRM systems, and analytics platforms, as well as proficiency in content management systems, is often required. Strong creativity, teamwork, and communication skills set standout candidates apart in this role. These capabilities ensure effective customer engagement, drive brand growth, and contribute to successful marketing strategies in a competitive retail environment.
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Heb Marketing jobs near you
Infographic showing various Heb Marketing job openings in the United States as of August 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 68% In-person, 13% Hybrid, and 19% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.

Senior Marketing Manager - Lifecycle & Targeted Channels

HEB

San Antonio, TX

Full-time

Re-posted 22 days ago

Job description

Responsibilities

ABOUT THE ROLE

H-E-B is seeking a Senior Marketing Manager, of Lifecycle Marketing & Targeted Channels to lead the strategy, execution, and evolution of how we communicate with our customers across email, push notifications, and SMS. This role sits at the intersection of customer intelligence, channel operations, and loyalty innovation — and will be a key architect of the next generation of H-E-B's customer relationship model.

This leader will build and govern a best-in-class owned channel program while advancing H-E-B's vision for loyalty rooted in how customers feel — known, valued, and given access to experiences that reflect their relationship with the brand. The role reports to senior marketing leadership and works cross-functionally with analytics, technology, marketing strategy and design teams.

KEY RESPONSIBILITIES:

Lifecycle Marketing Strategy & Execution

  • Develop and govern H-E-B's end-to-end lifecycle marketing strategy across the full customer journey — acquisition through win-back — for all owned channels
  • Define trigger logic, cadence frameworks, suppression rules, and contact governance to ensure relevance without fatigue
  • Manage the subscriber program end-to-end: opt-in growth, segmentation health, engagement scoring, and churn mitigation
  • Partner with Customer Data & MarTech to activate segments, propensity models, and behavioral signals in campaign execution / work within a Customer Data Platform
  • Drive offer strategy across the lifecycle, including personalized promotions, milestone moments, and re-engagement levers

Channel Management: Email, Push & SMS

  • Own the channel roadmap and operating model for H-E-B's three primary owned channels, ensuring technical health, deliverability, and compliance (CAN-SPAM, TCPA, TDPSA)
  • Establish channel-level KPIs and attribution frameworks in partnership with Marketing Operations and Analytics, and maintain shared reporting dashboards that track owned channel health and business impact
  • Collaborate with design and development partners to optimize templates, A/B testing pipelines, and automation workflows
  • Govern channel architecture decisions including audience suppression, frequency caps, and cross-channel sequencing logic
  • Champion the evolution of H-E-B's loyalty philosophy: moving beyond transactional points mechanics toward an experience-led model
Qualifications:UNAVAILABLEEducation:UNAVAILABLEEmployment Type: FULL_TIME

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