ZipRecruiter

Log In

1

Heb Marketing Jobs (NOW HIRING)

HEB

Senior Cobrand Card Issuing Manager

San Antonio, TX · On-site

You will serve as the internal owner and external face of HEB's card programs, working closely with ... Drive cardholder acquisition, activation, and engagement together with Marketing and our partners ...

GoodPop

Director of Marketing

Austin, TX · Remote

$130K - $150K/yr

Retail & Shopper Marketing ... Drive shoppers to GoodPop's retail partners - Whole Foods, Target, Sprouts, Costco, HEB, Publix ...

CROSSMARK1

retail merchandising

Midland, TX · On-site

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... Will be working HEB resets with the Refresh Teams or with the special project teams. Start time 7 ...

CROSSMARK1

retail merchandising

Houston, TX · On-site

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... Will be working HEB resets with the Refresh Teams or with the special project teams. Start time 7 ...

CROSSMARK1

retail merchandising

Austin, TX · On-site

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... Will be working HEB resets with the Refresh Teams or with the special project teams. Start time 7 ...

CROSSMARK1

retail

Austin, TX · On-site

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... Equal Opportunity Employer Will be performing resets or projects as assigned in HEB's, start time ...

next page

Showing results 1-20

All JobsHeb Marketing Jobs

Heb Marketing information

See salary details

$26.5K

$50.7K

$73K

How much do heb marketing jobs pay per year?

As of Jul 23, 2026, the average yearly pay for heb marketing in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by professionals in Heb Marketing, and how can they be addressed?

Professionals in Heb Marketing often encounter challenges such as adapting campaigns to rapidly changing consumer trends, managing tight deadlines for promotions, and ensuring consistent brand messaging across multiple channels. To address these challenges, it's important to stay updated on industry trends through regular market research, collaborate closely with cross-functional teams like merchandising and analytics, and utilize project management tools to keep campaigns on track. Open communication and flexibility are key to quickly adjusting strategies and maintaining successful marketing initiatives.

What is the difference between Heb Marketing vs Digital Marketing Specialist?

AspectHeb MarketingDigital Marketing Specialist
Required CredentialsMarketing degree, certifications in marketing toolsMarketing or related degree, certifications in digital tools
Work EnvironmentOffice-based, marketing agencies, corporate marketing teamsOffice or remote, digital agencies, online marketing teams
Industry UsageUsed across various industries for marketing rolesPrimarily in digital and online marketing sectors

Heb Marketing and Digital Marketing Specialist roles share similar credentials and work environments, often overlapping in marketing strategies. However, Heb Marketing typically emphasizes broader marketing campaigns, while Digital Marketing Specialists focus specifically on online channels. Both roles are essential in modern marketing teams and are frequently compared by job seekers and employers alike.

What is HEB Marketing?

HEB Marketing refers to the marketing department or roles within H-E-B, a major supermarket chain based in Texas. Professionals in HEB Marketing are responsible for developing and executing marketing strategies to promote H-E-B's products, services, and brand. Their work includes advertising campaigns, community engagement, digital marketing, and customer research to help drive sales and strengthen customer loyalty. The team collaborates closely with other departments to ensure cohesive messaging and effective promotions throughout the company's operations.

What are the key skills and qualifications needed to thrive as an H-E-B Marketing professional, and why are they important?

To thrive as an H-E-B Marketing professional, you need a background in marketing, business, or communications along with experience in campaign planning and data analysis. Familiarity with digital marketing tools, CRM systems, and analytics platforms, as well as proficiency in content management systems, is often required. Strong creativity, teamwork, and communication skills set standout candidates apart in this role. These capabilities ensure effective customer engagement, drive brand growth, and contribute to successful marketing strategies in a competitive retail environment.
More about Heb Marketing jobs
What cities are hiring for Heb Marketing jobs? Cities with the most Heb Marketing job openings:
What states have the most Heb Marketing jobs? States with the most job openings for Heb Marketing jobs include:
What job categories do people searching Heb Marketing jobs look for? The top searched job categories for Heb Marketing jobs are:
Heb Marketing jobs near you
Infographic showing various Heb Marketing job openings in the United States as of July 2026, with employment types broken down into 80% Full Time, and 20% Part Time. Highlights an 60% In-person, and 40% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.
Senior Cobrand Card Issuing Manager

Senior Cobrand Card Issuing Manager

HEB

San Antonio, TX • On-site

Full-time

This job post has expired 2 days ago. Applications are no longer accepted.

Job description

Responsibilities

Job Description — Senior Cobrand Card Issuing Manager 

Role Summary As the Senior Cobrand Card Issuing Manager, you will own the strategy, growth, and day-to-day performance of HEB's cobranded credit and debit card programs. This role sits at the intersection of financial services, loyalty, and retail. You will be responsible for managing issuing partnerships, driving cardholder acquisition and engagement, and ensuring our card programs deliver meaningful value to HEB customers and the business. You will serve as the internal owner and external face of HEB's card programs, working closely with issuing partners, card networks, and internal stakeholders to launch new products, optimize program economics, and deepen customer relationships. Success in this role requires equal parts strategic vision and operational rigor: you are as comfortable building a multi-year card strategy as you are reviewing acquisition funnel metrics or negotiating terms with a banking partner or dealing with customer complaints. 

What You'll Do 

  • Own end-to-end program management for HEB's cobranded credit and debit card products, including strategy, roadmap, partner governance, and performance accountability 
  • Manage and strengthen relationships with issuing bank partners and card networks, serving as the primary point of contact for strategic and operational matters 
  • Drive cardholder acquisition, activation, and engagement together with Marketing and our partners, developing and executing go-to-market strategies in partnership with Marketing and Store Operations 
  • Own program P&L, including forecasting, budget management, interchange economics, and the cost/benefit analysis of new features and promotions together with P&A analyst  
  • Lead annual and quarterly business reviews with issuing partners, synthesizing performance data across acquisition, spend, attrition, and credit to surface insights and action plans 
  • Define and prioritize the product roadmap for card features, benefits, and cardholder experience improvements, partnering with internal product and engineering teams as needed 
  • Act as the connective tissue across Payments, Digital Product, P&A, Marketing, and Legal to align card programs with enterprise priorities 

What You'll Bring 

  • Preferred 7+ years of experience in financial services, payments, or card product management, with direct exposure to cobranded or private label card programs 
  • Strong understanding of card issuing economics, including interchange, credit risk fundamentals, cardholder lifecycle management, and program P&L drivers 
  • Experience managing bank or fintech issuing partnerships, including contract governance, joint business planning, and escalation management 
  • Proven ability to drive cross-functional initiatives in large, matrixed organizations, aligning stakeholders across marketing, legal, finance, and operations 
  • Data-driven and analytical: comfortable building business cases, interpreting performance dashboards, and translating insights into program decisions 
  • Clear, confident communicator who can present program performance and strategy to senior leadership and external partners alike 
  • Retail or grocery industry experience a plus; deep appreciation for how financial products intersect with customer loyalty and everyday spend behaviors 
Qualifications:UNAVAILABLEEducation:UNAVAILABLEEmployment Type: FULL_TIME

Apply