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Head Of Programmatic Jobs (NOW HIRING)

Head of Product

Suffern, NY · On-site

$120 - $160/hr

As we expand into digital channels--including programmatic, paid media, and connected TV (CTV)--we ... Role Overview We are seeking a strategic and execution-focused Head of Product to lead the ...

The Head of Communications will play a crucial role in enhancing the visibility of Social Finance ... In coordination with Social Finance programmatic colleagues, drive the creation of compelling ...

The Head of Communications will play a crucial role in enhancing the visibility of Social Finance ... In coordination with Social Finance programmatic colleagues, drive the creation of compelling ...

Programmatic Analyst

New York, NY · On-site

$90K - $120K/yr

Working closely with the Programmatic Operations Manager and Head of Digital Optimisation and cross-functional teams, you'll develop dashboards, analyze programmatic revenue, identify opportunities ...

Programmatic Analyst

New York, NY · On-site

$90K - $120K/yr

Working closely with the Programmatic Operations Manager and Head of Digital Optimisation and cross-functional teams, you'll develop dashboards, analyze programmatic revenue, identify opportunities ...

Head of Industry, Retail

Chicago, IL · On-site

$225K - $250K/yr

... Head of Industry, Retail to accelerate growth within one of our most strategic verticals. This ... Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing ...

Head of Agency Partnerships

New York, NY · On-site

$208K - $302K/yr

The Head of Agency Partnerships will also serve as a senior voice of Roku within the agency community and as a critical connector internally across Sales, Product, Programmatic, Data, Measurement ...

Head of Industry, CPG

Chicago, IL · On-site

$225 - $250/hr

... Head of Industry, CPG to accelerate growth within one of our most strategic verticals. This ... Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing ...

Head of Industry, CPG

Chicago, IL · On-site

$225K - $250K/yr

... Head of Industry, CPG to accelerate growth within one of our most strategic verticals. This ... Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing ...

Head of Performance Marketing

Manchester, NH · On-site

$120.48 - $174.03/hr

We are expanding and are looking for a Head of Performance Marketing to join the team and be part ... Mastery of paid media platforms (Google Ads, Meta, TikTok, YouTube, programmatic DSPs), SEO, and ...

Head of Ad Operations, North America Department: RS-604 - Media - Ads Operations Employment Type ... Programmatic advertising * Ad serving technologies * Audience data platforms * Identity solutions ...

New

Head of Acquisition

Boulder, CO · On-site

$180 - $240/hr

# Head of AcquisitionTusk VenturesHeadVenture CapitalOn-siteLocationBoulder, United StatesDate ... Programmatic, TikTok, Pinterest, and various top-of-funnel channels Direct experience with app ...

Showing results 21-40

Head Of Programmatic information

See salary details

$22K

$96.6K

$221K

How much do head of programmatic jobs pay per year?

As of Aug 21, 2026, the average yearly pay for head of programmatic in the United States is $96,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $125,500.00 per year, depending on experience, location, and employer.

What is a head of programmatic?

A Head of Programmatic is a senior marketing professional responsible for overseeing an organization's programmatic advertising strategy and operations. This role involves leading a team to manage automated digital ad buying, optimizing campaigns for performance, and ensuring the effective use of data-driven targeting. The Head of Programmatic collaborates closely with other marketing and sales leaders, manages vendor relationships, and stays updated on industry trends and technology. Their goal is to maximize the efficiency and effectiveness of digital advertising spend.

What are the key skills and qualifications needed to thrive as a head of programmatic?

To thrive as a Head of Programmatic, you need deep expertise in digital advertising, data analytics, and programmatic media buying, typically supported by experience in media planning or advertising technology. Familiarity with demand-side platforms (DSPs), data management platforms (DMPs), ad servers, and relevant certifications (such as IAB Digital Media Buying & Planning) is essential. Exceptional leadership, strategic thinking, and communication skills help you guide teams and build strong client relationships. These skills are crucial for driving effective programmatic campaigns, optimizing ROI, and maintaining a competitive edge in the evolving digital advertising landscape.

What are common challenges a head of programmatic faces when aligning programmatic strategy with broader marketing objectives?

A key challenge for the Head of Programmatic is ensuring that data-driven programmatic campaigns are fully integrated with the overall marketing strategy. This often involves coordinating with creative, analytics, and media planning teams to align messaging, audience targeting, and performance metrics. Additionally, staying ahead of evolving technologies, privacy regulations, and changes in consumer behavior requires ongoing education and adaptability. Effective communication and cross-department collaboration are essential to bridging gaps and delivering unified campaign results.

What is the difference between Head Of Programmatic vs Programmatic Manager?

AspectHead Of ProgrammaticProgrammatic Manager
ResponsibilitiesOversees entire programmatic advertising strategy, manages teams, and aligns with business goalsExecutes campaign strategies, manages day-to-day campaign operations, and optimizes performance
Required SkillsStrategic planning, leadership, advanced data analysis, industry knowledgeCampaign management, data analysis, platform proficiency
ExperienceSenior-level experience in digital advertising, leadership rolesMid-level experience in programmatic advertising, campaign management

The Head Of Programmatic typically holds a strategic leadership role, overseeing teams and aligning campaigns with broader business objectives. In contrast, the Programmatic Manager focuses on executing and optimizing campaigns daily. Both roles require strong analytical skills, but the Head Of Programmatic emphasizes strategic planning and team management, while the Programmatic Manager concentrates on operational execution.

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Cities with the most Head Of Programmatic job openings:

What states have the most Head Of Programmatic jobs?

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What job categories do people searching Head Of Programmatic jobs look for?

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Infographic showing various Head Of Programmatic job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $96,611 per year, or $46.4 per hour.

Senior Vice President, Director, Programmatic

Publicis Groupe Holdings B.V

Chicago, IL • On-site

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted 20 days ago


Job description

Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
We are seeking a visionary SVP, Programmatic to lead our programmatic media practice-one of the most advanced and data-driven buying operations in the U.S. As the head of the programmatic department, you will shape the strategic roadmap, drive innovation, and ensure operational excellence across programmatic buying, optimization, data strategy, and technology integration. You will serve as a leader with a point of view both internally and externally, transforming how programmatic drives business impact for our clients. The SVP also serves as the escalation point of contact for clients and internal teams and will work in close partnership with clients, media partners, and strategy and investment teams.
While providing senior-level thought leadership on audience strategies and campaign optimization, the SVP builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike.
Responsibilities
  • Define and execute the long-term vision and strategy for our programmatic buying capabilities.
  • Manage, train, and develop direct a large team of programmatic experts, based in our offices across the US.
  • Collaborate with Business Development and Client Leads to grow programmatic revenue through new business and organic growth.
  • Proactive & consistent communication with client & liaise with strategy, planning, analytics, data architecture, etc. to run point on all programmatic media
  • Champion our culture of innovation, accountability, and excellence.
  • Demonstrate collaborative, confident, and persuasive client management skills
  • Understand and effectively communicate the Programmatic team's value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Participate in forecasting exercises for senior management
  • Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
  • Lead strategic programmatic innovation efforts and beta program participation with platform partners.
  • Develop, maintain standard methodologies and processes for Starcom's Programmatic practice
  • Build programmatic career training plans and foster an environment of mentorship, cross-functional collaboration, and continuous learning.

Qualifications
  • Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 12+ years of experience in programmatic media with increasing levels of responsibility
  • 10+ years of people management experience
  • Deep understanding of DSPs, SSPs, ad verification, data providers, and identity solutions
  • Proven experience managing large, matrixed teams across multiple accounts and verticals
  • Knowledge of AI/ML in media buying, predictive analytics, and audience modeling
  • Experience within a major agency holding company or independent agency known for programmatic excellence
  • Exceptional critical thinking, client communication, and cross-functional collaboration skills
  • Strong project management, analytics, organizational, and communication skills
  • Proficiency in Microsoft Office Suite

Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: $176,700 - $263,655 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/17/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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Compensation Range: USD $176,700.00 - USD $263,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/29/2025.