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Head Of Programmatic Jobs (NOW HIRING)

ImpactAlpha Inc.

The Head of Communications will be responsible for leading a high-performing four-person ... and programmatic teams * Model maturity and a service-oriented mindset, proactively supporting ...

ImpactAlpha Inc.

Head of Communications

Boston, MA · On-site

The Head of Communications will be responsible for leading a high-performing four-person ... and programmatic teams * Model maturity and a service-oriented mindset, proactively supporting ...

Viant Technology

Head of Industry, Travel

Chicago, IL · On-site

$225K - $250K/yr

We are now seeking a Head of Industry, Travel to further accelerate our growth in this category by ... Establish Viant as the premier programmatic solution for the category by evangelizing our travel ...

Social Finance

Head of Communications

Boston, MA

The Head of Communications will play a crucial role in enhancing the visibility of Social Finance ... In coordination with Social Finance programmatic colleagues, drive the creation of compelling ...

Social Finance

Head of Communications

Boston, MA · On-site

The Head of Communications will play a crucial role in enhancing the visibility of Social Finance ... In coordination with Social Finance programmatic colleagues, drive the creation of compelling ...

The Guardian

Programmatic Analyst

New York, NY

$90K - $120K/yr

Working closely with the Programmatic Operations Manager and Head of Digital Optimisation and cross-functional teams, you'll develop dashboards, analyze programmatic revenue, identify opportunities ...

Viant Technology

Head of Industry, CPG

Chicago, IL · On-site

$225K - $250K/yr

... Head of Industry, CPG to accelerate growth within one of our most strategic verticals. This ... Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing ...

Roku

Head of Agency Partnerships

New York, NY · On-site

$208K - $302K/yr

The Head of Agency Partnerships will also serve as a senior voice of Roku within the agency community and as a critical connector internally across Sales, Product, Programmatic, Data, Measurement ...

The Guardian

Programmatic Analyst

New York, NY · On-site

$90K - $120K/yr

Working closely with the Programmatic Operations Manager and Head of Digital Optimisation and cross-functional teams, you'll develop dashboards, analyze programmatic revenue, identify opportunities ...

Socket.dev

Head of Industry, CPG

Chicago, IL · On-site

$225K - $250K/yr

... Head of Industry, CPG to accelerate growth within one of our most strategic verticals. This ... Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing ...

Viant Technology

Head of Industry, Retail

Chicago, IL · On-site

$225K - $250K/yr

... Head of Industry, Retail to accelerate growth within one of our most strategic verticals. This ... Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing ...

IsraAID

Head of Programmes-South Sudan

Schenectady, NY · On-site

Head of Programmes Reports To: Country Director Responsible for: Programmes Department Location ... Effectively monitor budgetimplementation against programmatic targets, with support from Finance ...

InforCapital

Head of Acquisition

Boulder, CO · On-site

# Head of AcquisitionTusk VenturesHeadVenture CapitalOn-siteLocationBoulder, United StatesDate ... Programmatic, TikTok, Pinterest, and various top-of-funnel channels Direct experience with app ...

Visa Hunt

Head of Enterprise Risk

San Francisco, CA · On-site

$280K - $340K/yr

Reporting to the Head of Resilience Operations, you will own a portfolio of enterprise-risk ... Lead and develop a team of programmatic leaders across EH&S, access management, third‑party risk ...

Visa Hunt

Head of Enterprise Risk

Boston, MA · On-site

$280K - $340K/yr

Reporting to the Head of Resilience Operations, you will own a portfolio of enterprise-risk ... Lead and develop a team of programmatic leaders across EH&S, access management, third‑party risk ...

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Head Of Programmatic information

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How much do head of programmatic jobs pay per year?

As of Sep 14, 2026, the average yearly pay for head of programmatic in the United States is $96,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $125,500.00 per year, depending on experience, location, and employer.

What is a head of programmatic?

A Head of Programmatic is a senior marketing professional responsible for overseeing an organization's programmatic advertising strategy and operations. This role involves leading a team to manage automated digital ad buying, optimizing campaigns for performance, and ensuring the effective use of data-driven targeting. The Head of Programmatic collaborates closely with other marketing and sales leaders, manages vendor relationships, and stays updated on industry trends and technology. Their goal is to maximize the efficiency and effectiveness of digital advertising spend.

What are the key skills and qualifications needed to thrive as a head of programmatic?

To thrive as a Head of Programmatic, you need deep expertise in digital advertising, data analytics, and programmatic media buying, typically supported by experience in media planning or advertising technology. Familiarity with demand-side platforms (DSPs), data management platforms (DMPs), ad servers, and relevant certifications (such as IAB Digital Media Buying & Planning) is essential. Exceptional leadership, strategic thinking, and communication skills help you guide teams and build strong client relationships. These skills are crucial for driving effective programmatic campaigns, optimizing ROI, and maintaining a competitive edge in the evolving digital advertising landscape.

What are common challenges a head of programmatic faces when aligning programmatic strategy with broader marketing objectives?

A key challenge for the Head of Programmatic is ensuring that data-driven programmatic campaigns are fully integrated with the overall marketing strategy. This often involves coordinating with creative, analytics, and media planning teams to align messaging, audience targeting, and performance metrics. Additionally, staying ahead of evolving technologies, privacy regulations, and changes in consumer behavior requires ongoing education and adaptability. Effective communication and cross-department collaboration are essential to bridging gaps and delivering unified campaign results.

What is the difference between Head Of Programmatic vs Programmatic Manager?

AspectHead Of ProgrammaticProgrammatic Manager
ResponsibilitiesOversees entire programmatic advertising strategy, manages teams, and aligns with business goalsExecutes campaign strategies, manages day-to-day campaign operations, and optimizes performance
Required SkillsStrategic planning, leadership, advanced data analysis, industry knowledgeCampaign management, data analysis, platform proficiency
ExperienceSenior-level experience in digital advertising, leadership rolesMid-level experience in programmatic advertising, campaign management

The Head Of Programmatic typically holds a strategic leadership role, overseeing teams and aligning campaigns with broader business objectives. In contrast, the Programmatic Manager focuses on executing and optimizing campaigns daily. Both roles require strong analytical skills, but the Head Of Programmatic emphasizes strategic planning and team management, while the Programmatic Manager concentrates on operational execution.

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Head Of Programmatic jobs near you
Infographic showing various Head Of Programmatic job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 72% Full Time, 24% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $96,611 per year, or $46.4 per hour.

Programmatic Media Group Manager

Irving, TX • On-site

Citigroup, Inc.
Banking and Credit Intermediation • 5 - 10K employees
Learn more about Citigroup, Inc.external

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 17 days ago

Citibank rating

8.4

Company rating: 8.4 out of 10

Based on 179 frontline employees who took The Breakroom Quiz

Job description

The Programmatic Media Group Manager is a highly experienced and influential leader responsible for shaping, executing, and optimizing Citi's programmatic media investments, specifically leading Citi's programmatic media team. This pivotal role requires over 10 years of progressive experience, demonstrating expert-level, hands-on proficiency in leading media activation platforms, coupled with strategic oversight of technical implementations, advanced optimization methodologies, and rigorous analysis of performance and quality metrics. The incumbent will lead a hands-on-keyboard team, safeguarding Citi's brand while driving significant business outcomes, managing and mentoring programmatic professionals, and ensuring robust governance and operational excellence. Reporting into the Head of Media Transformation and AdTech, this role is essential in influencing both Citi's internal approach and the broader industry ecosystem through best-in-class strategic technology partnerships, positioning Citi at the forefront of a privacy-first, opt-in advertising experience.
Responsibilities:
  • Strategic Leadership & Team Management: Lead, mentor, and develop a high-performing in-house team of programmatic media analysts and coordinators. Oversee day-to-day operations, foster a culture of continuous learning, ensure high performance, and facilitate career growth for team members. Experience building and scaling an in-house programmatic media team is a significant plus.
  • Advanced Platform Strategy & Execution: Define and lead Citi's future-proof platform capabilities strategy, identifying, evaluating, and implementing best-in-class solutions for media activation, sophisticated optimization, and robust measurement. Maintain expert-level, hands-on proficiency in leading programmatic buying platforms, including non-negotiable expertise in DV360, to guide advanced campaign architecture, intricate bid strategies, and complex optimization challenges. Experience with Amazon and Yahoo DSPs is a nice to have.
  • Key Vendor Management & Partnerships: Cultivate and lead strategic relationships with core programmatic vendors and technology partners. This includes driving joint business plans, fostering innovation, negotiating favorable terms, evaluating new vendor capabilities, and managing existing vendor performance to align with Citi's long-term vision and media strategy.
  • Deep Analytical & Optimization Leadership: Direct the application of advanced analytical insights, guiding the team in identifying actionable strategies from deep programmatic metrics including supply path optimization, attention data, sustainability metrics, and comprehensive media quality indicators.
  • Agency & Partner Oversight: Provide senior strategic oversight and expert guidance for all agency programmatic strategies and operations, ensuring alignment with Citi's objectives and best practices.
  • Governance & Operations: Establish and enforce comprehensive governance frameworks for all programmatic media activities. This includes managing risk and control processes, ensuring meticulous documentation of strategies and execution, overseeing quality assurance (QA) protocols, facilitating internal and external audits, and managing billing forecasting and reconciliations for programmatic media spend.
  • AdTech Commercial & Legal Strategy: Drive the AdTech contracting process, ensuring optimal transparency, control, and preferred rates. Collaborate extensively with Citi legal and compliance teams to navigate approvals for new and emerging technology utilization.
  • Thought Leadership & Internal Advocacy: Serve as a subject matter expert, simplifying complex programmatic technology and vernacular for diverse internal groups. Champion the AdTech vision, delivering compelling narratives and influencing multiple levels of leadership across various organizations.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:
  • 10+ years of experience in media, branding and advertising including managing teams
  • 10+ years of progressive and proven experience within programmatic media, encompassing significant leadership or management responsibilities, whether client-side, publisher-side, or agency-side.
  • Non-negotiable expert-level proficiency and extensive hands-on experience running campaigns in DV360.
  • Demonstrated expert-level proficiency and extensive hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of driving significant performance improvements through advanced optimization techniques.
  • Experience with Amazon and Yahoo DSPs is a plus.
  • Proven success in managing, mentoring, and developing high-performing programmatic teams.
  • Experience building an in-house programmatic media team is a plus.
  • Deep and comprehensive expertise across the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions), including their strategic application and integration.
  • Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact.
  • Superior analytical skillset, with a proven ability to derive and communicate strategic insights from vast and complex programmatic datasets to drive business outcomes.
  • Proactive vision for the future of media in a privacy-first world, with demonstrated leadership in anticipating and navigating industry changes.
  • Outstanding communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization.
  • Extensive experience working closely with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment. Financial services experience is a strong plus.
  • Highly organized, process-driven, and capable of leading complex initiatives in a fast-paced, dynamic environment.
  • Passionate about advertising and marketing and curious about new developments in the industry

Education:
  • Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group:
Marketing
Job Family:
Advertising, Branding and Media
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$144,480.00 - $216,720.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Aug 05, 2026
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

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About Citigroup Inc

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We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

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