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Head Of Programmatic Jobs in California (NOW HIRING)

Skyryse

Head of Growth

El Segundo, CA · On-site

$240K - $310K/yr

HEAD OF GROWTH - EL SEGUNDO, CA OR WASHINGTON, D.C. Skyryse is seeking a Head of Growth to lead and ... Experience at high-growth defense technology companies scaling to programmatic revenue.

Achilleion

Head of Growth

San Francisco, CA · On-site

$110 - $160/hr

As Founding Head of Growth, you will build and own Agency's inbound growth engine from scratch. You ... Develop programmatic or scalable content systems Conversion Optimization * Improve website ...

Telly, Inc.

Head of Ad Operations

Los Angeles, CA · On-site

$240K - $280K/yr

Telly is seeking a Head of Ad Operations to lead and scale the operational engine that powers our ... This is a senior leadership role that combines deep programmatic expertise, strong people ...

Sauna

Head of Growth

San Francisco, CA · On-site

$180K - $240K/yr

About the Role: We're looking for a Head of Growth to own Sauna's path from thousands of users to ... Own programmatic SEO and partner with engineering to build it. The ROI is disproportionate: 50K ...

HomeRise

Head of People & Culture

San Francisco, CA · On-site

$175K - $200K/yr

Job Type Full-time Description HEAD OF PEOPLE & CULTURE HomeRise • San Francisco, CA • Direct ... or programmatic expansion. • Present regularly to the Board of Directors on human capital ...

anduril

Head of Radar, Space

Costa Mesa, CA · On-site

Head Of Radar, Space Anduril Industries is a defense technology company with a mission to transform ... Identify and mitigate technical and programmatic risks across the entire mission lifecycle. * Space ...

Starpath

Head of Avionics

Hawthorne, CA · On-site

$150K - $225K/yr

Head of Avionics Engineering In this role, you will lead the team responsible for the design ... Manage all technical, operational, and programmatic risks associated with the avionics team ...

Starpath

Head of Avionics

Hawthorne, CA · On-site

$150 - $215/hr

Head of Avionics Engineering In this role, you will lead the team responsible for the design ... Manage all technical, operational, and programmatic risks associated with the avionics team ...

Applied Compute

Head of Compute

San Francisco, CA · On-site

As Head of Compute Partnerships, you'll own the sourcing, economics, and strategic positioning of ... An AI-native way of working, using LLMs, automation, and programmatic tools to move faster About us ...

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All JobsHead Of Programmatic JobsHead Of Programmatic Jobs in California

Head Of Programmatic information

See California salary details

$21.7K

$95.3K

$218.1K

How much do head of programmatic jobs pay per year?

As of Aug 22, 2026, the average yearly pay for head of programmatic in California is $95,346.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $123,900.00 per year, depending on experience, location, and employer.

What is a head of programmatic?

A Head of Programmatic is a senior marketing professional responsible for overseeing an organization's programmatic advertising strategy and operations. This role involves leading a team to manage automated digital ad buying, optimizing campaigns for performance, and ensuring the effective use of data-driven targeting. The Head of Programmatic collaborates closely with other marketing and sales leaders, manages vendor relationships, and stays updated on industry trends and technology. Their goal is to maximize the efficiency and effectiveness of digital advertising spend.

What are the key skills and qualifications needed to thrive as a head of programmatic?

To thrive as a Head of Programmatic, you need deep expertise in digital advertising, data analytics, and programmatic media buying, typically supported by experience in media planning or advertising technology. Familiarity with demand-side platforms (DSPs), data management platforms (DMPs), ad servers, and relevant certifications (such as IAB Digital Media Buying & Planning) is essential. Exceptional leadership, strategic thinking, and communication skills help you guide teams and build strong client relationships. These skills are crucial for driving effective programmatic campaigns, optimizing ROI, and maintaining a competitive edge in the evolving digital advertising landscape.

What are common challenges a head of programmatic faces when aligning programmatic strategy with broader marketing objectives?

A key challenge for the Head of Programmatic is ensuring that data-driven programmatic campaigns are fully integrated with the overall marketing strategy. This often involves coordinating with creative, analytics, and media planning teams to align messaging, audience targeting, and performance metrics. Additionally, staying ahead of evolving technologies, privacy regulations, and changes in consumer behavior requires ongoing education and adaptability. Effective communication and cross-department collaboration are essential to bridging gaps and delivering unified campaign results.

What is the difference between Head Of Programmatic vs Programmatic Manager?

AspectHead Of ProgrammaticProgrammatic Manager
ResponsibilitiesOversees entire programmatic advertising strategy, manages teams, and aligns with business goalsExecutes campaign strategies, manages day-to-day campaign operations, and optimizes performance
Required SkillsStrategic planning, leadership, advanced data analysis, industry knowledgeCampaign management, data analysis, platform proficiency
ExperienceSenior-level experience in digital advertising, leadership rolesMid-level experience in programmatic advertising, campaign management

The Head Of Programmatic typically holds a strategic leadership role, overseeing teams and aligning campaigns with broader business objectives. In contrast, the Programmatic Manager focuses on executing and optimizing campaigns daily. Both roles require strong analytical skills, but the Head Of Programmatic emphasizes strategic planning and team management, while the Programmatic Manager concentrates on operational execution.

What are popular job titles related to Head Of Programmatic jobs in California?

For Head Of Programmatic jobs in California, the most frequently searched job titles are:

What job categories do people searching Head Of Programmatic jobs in California look for?

The top searched job categories for Head Of Programmatic jobs in California are:

What cities in California are hiring for Head Of Programmatic jobs?

Cities in California with the most Head Of Programmatic job openings:

Head Of Programmatic jobs near you
Infographic showing various Head Of Programmatic job openings in California as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $95,346 per year, or $45.8 per hour.

Head of Sales - North America (Mountain View)

Baidu USA

Victorville, CA • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

About MediaGo

MediaGo DSP is transforming advertising with a next-generation, AI-driven programmatic platform. Our high-performance infrastructure and speed-to-market advantage make us one of the fastest-growing DSPs in the industry.

About the Role

MediaGo is seeking a Head of Sales – North America to lead and scale our U.S. advertising sales organization. This executive will be responsible for developing and executing the company's sales strategy, driving sustainable revenue growth, expanding strategic advertiser and agency partnerships, and building a high-performance sales team. Reporting to senior leadership, the Head of Sales will play a key role in shaping MediaGo's go-to-market strategy and strengthening our position in the U.S. programmatic advertising market.

The ideal candidate is a proven sales leader with deep expertise in programmatic advertising; native and display, a strong industry network, and a successful track record of building, leading, and scaling high-performance sales organizations.

Job Responsibilities
  • Develop and execute the overall U.S. sales strategy to drive sustainable revenue growth and expand MediaGo's market presence.
  • Lead, coach, and scale a high-performance advertising sales team, establishing clear performance expectations, KPIs, and career development plans.
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