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Head Of Partner Marketing Jobs in Pennsylvania (NOW HIRING)

In late March 2026, Terminus Capital Partners, an Atlanta based private equity firm focused on ... The hiring of a head of marketing builds on this momentum and reflects Andesa's commitment to ...

For nearly 50 years, we've partnered with leaders across industries to drive transformation, growth, and innovation. The Opportunity As Head of Marketing, you will lead Gap International's global ...

For nearly 50 years, we've partnered with leaders across industries to drive transformation, growth, and innovation. The Opportunity As Head of Marketing, you will lead Gap International's global ...

For nearly 50 years, we've partnered with leaders across industries to drive transformation, growth, and innovation. The Opportunity As Head of Marketing, you will lead Gap International's global ...

... Marketing Job Subcategory Channel Marketing Hire Type Employee Remote Eligible Yes Base Salary ... We partner closely with our customers across a wide range of industries to maximize their R&D ...

Head of Product

Bethlehem, PA · On-site

$170K - $175K/yr

Head of Product Full-Time | Up to $150,000 | Lehigh Valley, PA Candidates must reside in or ... Partner closely with content, marketing, operations, and technology teams * Align product strategy ...

Head of Product

Bethlehem, PA · On-site

$229.40K - $240.20K/yr

\n \n \n Head of Product Full\-Time | Up to $150,000 | Lehigh Valley, PA Candidates must reside in ... Partner closely with content, marketing, operations, and technology teams \n * Align product ...

As the Head of Sales within PNC's Linga organization, you will be based remotely. Linga is seeking ... Partner with marketing to optimize demand generation and conversion. Channel & Partner Sales Build ...

Head of School

Philadelphia, PA · On-site

$80K - $100K/yr

Head of School St. David's Episcopal Day School Wayne, Pennsylvania St. David's Episcopal Day ... Partnership with church leadership * Operational leadership and school-wide coordination This role ...

Head of School St. David's Episcopal Day School Wayne, Pennsylvania St. David's Episcopal Day ... Partnership with church leadership * Operational leadership and school-wide coordination This role ...

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Showing results 1-20

Head Of Partner Marketing information

What are the key skills and qualifications needed to thrive as a Head Of Partner Marketing, and why are they important?

To thrive as a Head Of Partner Marketing, you need expertise in strategic marketing, partnership management, and a proven track record of driving joint business growth, typically supported by a bachelor’s or master’s degree in marketing or a related field. Familiarity with CRM platforms, marketing automation tools, and data analytics systems is essential, along with certifications like HubSpot or Salesforce being advantageous. Exceptional leadership, negotiation, and relationship-building skills help you create strong alliances and navigate cross-functional teams. These skills ensure the development of effective co-marketing strategies, drive partner engagement, and maximize business impact.

How does the Head Of Partner Marketing typically collaborate with internal teams and external partners to achieve campaign goals?

As the Head of Partner Marketing, you will regularly coordinate with cross-functional teams such as sales, product, and communications to ensure alignment on campaign objectives and messaging. Externally, you'll build relationships with partner organizations, co-developing marketing strategies that drive mutual value and measurable results. Effective collaboration requires strong communication skills, the ability to balance diverse interests, and a strategic mindset to tailor joint initiatives for different audiences. Regular meetings, shared performance metrics, and transparent reporting are key to maintaining momentum and ensuring success.

What does a Head of Partner Marketing do?

A Head of Partner Marketing is responsible for developing and executing marketing strategies in collaboration with business partners, such as resellers, affiliates, or technology partners. This role involves building strong relationships with partners, creating joint marketing campaigns, and ensuring that both the company’s and the partners’ goals are achieved. They analyze market trends, measure campaign effectiveness, and align partner initiatives with overall business objectives. The Head of Partner Marketing also manages teams, budgets, and works cross-functionally with sales and product departments to maximize the value of partnerships.

What is the difference between Head Of Partner Marketing vs Partner Marketing Manager?

AspectHead Of Partner MarketingPartner Marketing Manager
ResponsibilitiesStrategic planning, overseeing partner programs, high-level partnership developmentExecuting partner marketing campaigns, managing partner relationships, tactical activities
Experience & CredentialsSenior marketing experience, leadership skills, industry knowledgeMid-level marketing experience, campaign management skills
Work EnvironmentLeadership teams, strategic planning sessions, executive collaborationMarketing teams, partner channels, campaign execution

The Head Of Partner Marketing focuses on strategic leadership and high-level partnership development, while the Partner Marketing Manager handles day-to-day campaign execution and partner relationship management. Both roles require marketing expertise, but the Head Of Partner Marketing is more senior and strategic in scope.

What are popular job titles related to Head Of Partner Marketing jobs in Pennsylvania? For Head Of Partner Marketing jobs in Pennsylvania, the most frequently searched job titles are:
What cities in Pennsylvania are hiring for Head Of Partner Marketing jobs? Cities in Pennsylvania with the most Head Of Partner Marketing job openings:
Infographic showing various Head Of Partner Marketing job openings in Pennsylvania as of May 2026, with employment types broken down into 94% Full Time, 3% Part Time, and 3% Temporary. Highlights an 47% In-person, 6% Hybrid, and 47% Remote job distribution.

Head of Marketing

Andesa Solutions

Allentown, PA • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago


Job description

About Andesa
Andesa is the leading provider of policy and plan administration solutions in the Advanced Markets space, including policy transaction management and NQDC recordkeeping. These solutions simplify the ongoing administration of complex life insurance and annuity products in BOLI, COLI, ICOLI, and Private Placement. Using market and product expertise, configurable capabilities for complex products, and security and reliability at scale, Andesa improves speed to market and empowers carriers and brokers to serve high-value markets with confidence.
In late March 2026, Terminus Capital Partners, an Atlanta based private equity firm focused on enterprise software companies, acquired a majority stake investment in Andesa to accelerate growth and increase investment in technology modernization, platform capabilities, and long-term innovation, while preserving the company's client-centric culture and operational continuity.
The hiring of a head of marketing builds on this momentum and reflects Andesa's commitment to invest in the people, processes, and platforms behind its policy lifecycle and plan administration solutions.
The Opportunity
This is a chance to build a marketing function from the ground up for a concentrated B2B market within the life insurance and annuities space. With a universe of fewer than 150 accounts across brokers and carriers, every target buyer can be named, mapped, and engaged individually. The work that wins in this market is due to brand positioning and industry relevant content coupled with strong field marketing and ABM programs that help a lean go-to-market team close the accounts that matter. Pipeline is built one account at a time, through reputation and trust.
As Andesa's Head of Marketing, you will own the strategy, planning, and execution - defining how we position ourselves in this market, how we generate and convert demand, and how we build on our reputation as a category leader. The timing is unusually good: recent shifts in the market, combined with a notable absence of credible thought leadership, make this a rare moment to define the narrative in our space. You will be the face of marketing internally and a meaningful presence externally at industry events, in trade publications, and in front of users.
You will not be inheriting an established team or playbook, rather you will be the author and owner, supported by the agency partnerships you establish and cultivate in priority areas. That makes this role ideal for an experienced marketer who is energized by a blank slate, comfortable moving between strategy and hands-on execution, and motivated by the prospect of seeing their work directly shape a company's trajectory.
What You'll Own
Brand Strategy and Industry Positioning
  • Define how Andesa is understood in the market, including the category we play in, our perspectives, and the language we use to talk about it
  • Lead the development of a refreshed brand identity, positioning, and messaging
  • Design, build, and launch a new company website

Account-Based Marketing (ABM) and Intelligence
  • Build and maintain a named-account program across brokers and carriers, including the personas, decision-makers, and influencers within each
  • Develop account-level intelligence and prioritization: who is a priority account, who is warming, and who needs nurturing
  • Design and execute ABM programs tailored to account needs and personas

Executive Content and Thought Leadership
  • Develop a thought leadership program that establishes credibility in our industry
  • Produce content that buyers and analysts in this market actually read and engage with

Field Marketing and Events
  • Partner with Client Success to set the strategy for industry events, user conferences, and other proprietary events (e.g., webinars, round tables)
  • Support field marketing execution: conference presence, speaking opportunities, sponsored activations, pre- and post-event campaigns, and ROI measurement

Sales and Go-To-Market Enablement
  • Help produce sales enablement materials, including playbooks, pitch decks, case studies, battle cards, and account-specific collateral
  • In partnership with Sales and Client Success, develop buyer personas and targeted messaging
  • Partner closely with sales, product management, and client success on account planning and outbound sequences, and ensure go-to-market alignment

Agency Partnerships and Public Relations
  • Establish and manage relationships with marketing agencies, freelancers, and contractors to strategically extend capacity
  • Build relationships with trade press, industry analysts, and influencers in the broker and carrier ecosystem

Marketing Operations
  • Select and implement marketing tools and integrations to enable ABM, account intelligence, CRM integration, and content infrastructure
  • Establish dashboards and reporting on marketing metrics and KPIs, and report on them to the senior leadership team
  • Enable SEO and digital marketing in support of brand and content strategy

What We're Looking For
This role demands a blend of strategic vision and hands-on execution. The right candidate is part brand marketer, part ABM program manager, part content and PR strategist, with strong industry instincts and the credibility to engage with prospects and clients.
Must have
  • 8+ years of B2B marketing experience
  • Demonstrated success building and running ABM programs in a concentrated market or named account environment
  • Experience selecting and implementing marketing platforms
  • Strong content instincts: with input from SMEs and agency support, you can write, edit, and direct credible, executive content and thought leadership that engages our market audience
  • Track record of building brand and category presence, including events, PR, analyst relations, and executive positioning
  • Comfort with both strategy (positioning, planning, measurement) and execution (creating content, briefing designers, building drip campaigns, and email sequences)
  • Experience managing agency and contractor relationships effectively
  • Excellent collaboration with sales leadership and a clear point of view on how marketing and sales should operate together

Nice to have
  • Experience launching or relaunching a brand identity and website for a B2B company
  • Background in SaaS / Technology (e.g., InsurTech, FinTech), Insurance, Financial Services, and/or Broker-Carrier like ecosystem
  • Prior experience establishing and scaling a marketing function in a concentrated market
  • Familiarity with more complex, B2B sales processes and cycles

What We Offer
  • Starting base salary range of $120,000-$170,000 with performance-driven variable compensation
  • Comprehensive medical, dental, and vision coverage for employees
  • 401(k) retirement plan with competitive employer matching contributions
  • Generous PTO program with annual allocations based on years of service
  • The opportunity to shape Andesa's broker channel and grow into a leadership role as we scale

How to Apply
Send your resume and a cover letter about why this role interests you by clicking the "Apply now" application link. If you have examples of brand-building initiatives, demand-generation programs, or go-to-market strategies you've led, we'd love to review them.
Andesa Services is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to building an inclusive team.
Work Environment
Work Schedule: This is a full-time (40 Hours/Week) exempt position. Hours are flexible within core business hours. This position is fully remote reporting out of our office in Allentown, PA.
Location: Remote
Reports to: President & Chief Transformation Officer, who directly leads the go-to-market organization
Type: Full-time