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Hallmark Store Manager Jobs in Virginia (NOW HIRING)

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Hallmark Store Manager information

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$11

$22

$35

How much do hallmark store manager jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for hallmark store manager in Virginia is $22.68, according to ZipRecruiter salary data. Most workers in this role earn between $17.16 and $26.44 per hour, depending on experience, location, and employer.

What is the difference between Hallmark Store Manager vs Retail Sales Associate?

AspectHallmark Store ManagerRetail Sales Associate
Required CredentialsHigh school diploma; experience in retail managementHigh school diploma or equivalent; retail experience preferred
Work EnvironmentManage store operations, staff, and inventory in a retail settingAssist customers, stock shelves, and process transactions
Employer & Industry UsagePrimarily in gift, greeting card, and specialty retail storesAcross various retail sectors including apparel, electronics, and specialty stores

The main difference between a Hallmark Store Manager and a Retail Sales Associate lies in responsibilities and experience. The Store Manager oversees store operations, staff, and inventory, requiring management experience, while the Sales Associate focuses on customer service and sales support. Both roles are essential in retail, but the Manager position involves leadership and operational duties.

What does a Hallmark Store Manager do?

A Hallmark Store Manager oversees the daily operations of a Hallmark retail store, ensuring excellent customer service, managing staff, and maintaining inventory. They are responsible for hiring and training employees, creating work schedules, and implementing sales strategies to meet business goals. Additionally, they handle merchandising, organize special promotions, and ensure the store reflects Hallmark’s brand values and standards.

What are some common challenges faced by Hallmark Store Managers, and how can they be addressed?

Hallmark Store Managers often encounter challenges such as managing seasonal inventory fluctuations, motivating a diverse team, and creating memorable customer experiences during peak holiday times. Effective planning, strong communication, and proactive staff training are key to overcoming these hurdles. Store managers also benefit from close collaboration with district managers and the corporate team to implement promotions and merchandising strategies that drive sales and ensure a positive shopping environment.

How much does a Hallmark Store Manager make?

A Hallmark Store Manager typically earns between $30,000 and $50,000 annually, depending on location and experience. They are responsible for overseeing store operations, managing staff, and ensuring sales goals are met.

What are the key skills and qualifications needed to thrive as a Hallmark Store Manager, and why are they important?

To thrive as a Hallmark Store Manager, you need strong retail management experience, inventory control skills, and a high school diploma or equivalent, with some employers preferring post-secondary education. Familiarity with point-of-sale (POS) systems, scheduling software, and merchandising tools is typically required. Excellent leadership, customer service, and problem-solving skills help set outstanding managers apart. These abilities are crucial for driving sales, maintaining operational efficiency, and ensuring a positive shopping experience for customers and staff.

What are popular job titles related to Hallmark Store Manager jobs in Virginia?

For Hallmark Store Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Hallmark Store Manager jobs in Virginia look for?

The top searched job categories for Hallmark Store Manager jobs in Virginia are:

What cities in Virginia are hiring for Hallmark Store Manager jobs?

Cities in Virginia with the most Hallmark Store Manager job openings:

Hallmark Store Manager jobs near you
Infographic showing various Hallmark Store Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $47,166 per year, or $22.7 per hour.

Area Store Manager - Banner's Hallmark Virginia, VA

Banner's Hallmark

Virginia Beach, VA • On-site

$51K/yr

Full-time

Medical, Dental, Retirement, PTO

Posted 16 days ago

Job description

Description
Join Us!
You'll be glad you did...
We offer:
  • Competitive Pay
  • Tuition Reimbursement Program
  • Generous Employee Discounts
  • Career Advancement Opportunities
  • Fulltime Benefits
    • Medical Benefits
    • Paid Time Off
    • Health Insurance
    • Dental Insurance
    • 401k

We believe we're at our very best when helping others.
Our environment allows you to support our guests to get them through tough times and celebrate with them during the good times.
Requirements
Role Type: Area Store Manager
Reports To: District Manager
Role Purpose
The Area Store Manager is responsible for the overall performance of multiple stores, including sales results, customer experience, team development, and operational execution. This role leads store teams and is accountable for delivering consistent business results. This role focuses on strategic leadership and building strong leadership capability at scale.
Core Responsibilities
1. Multi-Store Performance Leadership
  • Drives sales, service, and operational performance across assigned stores/districts
  • Reviews performance trends and sets strategic priorities
  • Leads the team to deliver strong daily and weekly results

2. Field Leadership Development
  • Recruits, develops, and coaches store associates and retail sales leads
  • Develops a positive, accountable team culture
  • Builds leadership bench strength and succession plans
  • Provides performance feedback and development direction

3. Operational & Brand Consistency
  • Reinforces service expectations and selling behaviors
  • Addresses and resolves customer concerns when needed
  • Ensures stores consistently meet company standards with high-quality customer experience
  • Identifies operational gaps and drives corrective action

4. Operational & Visual Standards
  • Ensures store standards are consistently met in operations and merchandising
  • Maintains an organized, safe, and well-presented environment
  • Oversees inventory processes and backroom organization

5. Business & Administrative Management
  • Manages scheduling, payroll, and labor alignment
  • Ensures compliance with company policies and procedures

What Success Looks Like (Evaluation Focus)
  • Area meets or exceeds sales and service performance targets
  • Retail sales leads and assistant managers show leadership growth
  • Stores operate consistently and follow company standards
  • Store environments are held at a high standard, marketing plans are followed
  • Demonstrates strategic thinking and effective communication

Required Qualifications
• Three or more years of retail management experience.
• Demonstrate strong leadership, organizational and planning skills as well as effective management, interpersonal, and problem-solving skills.
• Familiarity with technology required
• Ability to work a flexible schedule; including, holidays, evenings and weekends.
• Ability to continuously stand/walk; frequently push/pull; occasionally bend/stoop/crawl/reach above shoulders/kneel; climb a ladder, and carry up to 40 pounds
Preferred Qualifications
• Associate's or Bachelor's degree
• Computer-based training expertise
Leadership Scope
Leads through District Managers and Store Managers across multiple stores or markets.
Focuses on strategy, leadership development, and performance at scale.
Banner's Hallmark logo

About Banner's Hallmark

Sourced by ZipRecruiter

Banner’s is a family owned and operated card and gift Specialty Company dating back to the 1970’s. From its early beginning as a card, gift and stationery store, it has grown into a very well respected Hallmark Gold Crown Chain. Banner’s Corporate Headquarters is located in Gaithersburg, Maryland. Our senior management and staff have hundreds of years of retail experience. Through the years, we have grown from one store in Wheaton, Maryland to a chain of 74 Hallmark Gold Crown Stores in Maryland, Virginia, and North & South Carolina. Our future plans are to expand our company throughout this market area. Banner’s President and CEO, Leonard Banner, has been involved in this business over 45 years. He has served in the past as a member of the Hallmark Gold Crown Advisory Board. Our stores have been honored with numerous awards which include the Hallmark Gold Crown Retail Excellence Award. Banner’s Gold Crown Hallmark Stores are among the finest in the country.

Industry

Stationery and gift stores

Company size

11 - 50 Employees

Headquarters location

Culpeper, VA, US

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