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Gtm Manager Jobs in Alabama (NOW HIRING)

Alteryx

$103K - $134K/yr

You will be responsible for optimizing revenue forecasting, managing headcount planning, and ... Experience supporting a GTM org as a strategic business partner * Leadership Potential:

Cloudera

Manager, Applied AI Strategy and Operations Job Purpose: As a Manager, Applied AI Strategy and ... Collaborate with central Revenue Operations and AI GTM Sales Strategy to define, refine, and ...

Phoenix

Mailroom/Supply Clerk

Huntsville, AL · On-site

$16 - $19.75/hr

Support the PEO Aviation supply room by various duties such as receiving supplies, verify orders, man day to day operation of supply room (on schedule to be determined by GTM COR), managing and ...

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Phoenix

Mailroom/Supply Clerk

Huntsville, AL · On-site

$16 - $19.75/hr

Support the PEO Aviation supply room by various duties such as receiving supplies, verify orders, man day to day operation of supply room (on schedule to be determined by GTM COR), managing and ...

Speechify

Go-to-Market - Huntsville, AL, USA

Huntsville, AL · On-site

$150K - $200K/yr

Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3-8 years of experience in a sales, account executive, or GTM role at a technical B2B company * Track ...

Speechify

Go-to-Market - Birmingham, AL, USA

Birmingham, AL · On-site

$150K - $200K/yr

Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3-8 years of experience in a sales, account executive, or GTM role at a technical B2B company * Track ...

Sprinklr

Ensure alignment from product vision through GTM execution and customer success. * Enable ... Experience in managing technology budgets, vendor relationships, and resource allocation.

Deckers

Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for ... Experience managing agencies and/or internal creative teams; strong briefing and feedback ...

Deckers

$66K - $89K/yr

You'll manage buy targets and projected inventory levels to ensure optimal stock positions ... Build strong partnerships with Merchants to understand financial objectives, develop line and GTM ...

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Gtm Manager information

How to become a Gtm Manager?

To become a Gtm Manager, candidates typically need a bachelor's degree in marketing, business, or a related field, along with several years of experience in sales, marketing, or product management. Developing skills in strategic planning, data analysis, and cross-functional collaboration is essential, and familiarity with tools like CRM and marketing automation platforms is beneficial. Earning relevant certifications or advanced degrees can also enhance prospects for this role.

What is the difference between Gtm Manager vs Marketing Manager?

AspectGtm ManagerMarketing Manager
Required CredentialsBachelor's in Business, Marketing, or related field; experience in product launches and sales strategiesBachelor's in Marketing, Communications, or related field; experience in campaign development and brand management
Work EnvironmentCross-functional teams, product-focused, strategic planningAdvertising agencies, corporate marketing departments, creative teams
Employer & Industry UsageTech, SaaS, e-commerce, retailConsumer goods, services, tech, retail
Common Search & Comparison IntentUnderstanding roles in go-to-market strategies, product launchesMarketing strategies, campaign management, brand positioning

The Gtm Manager focuses on coordinating product launches and sales strategies across teams, while the Marketing Manager handles overall marketing campaigns and brand management. Both roles require strategic thinking and collaboration but differ in their primary focus areas within the go-to-market process.

What is the role of a Gtm Manager?

A GTM (Go-to-Market) Manager is responsible for developing and executing strategies to launch products or services, coordinating cross-functional teams such as marketing, sales, and product management. They analyze market trends, customer needs, and competitive landscapes to ensure successful product positioning and revenue growth. Strong project management, communication skills, and familiarity with sales and marketing tools are essential for this role.

Is Gtm Manager a good job?

A Gtm Manager oversees go-to-market strategies, coordinating marketing, sales, and product teams to drive business growth. The role typically requires strong leadership, strategic thinking, and familiarity with tools like CRM and analytics platforms. It can be a rewarding career for those interested in strategic planning and cross-functional collaboration.
What are popular job titles related to Gtm Manager jobs in Alabama? For Gtm Manager jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Gtm Manager jobs in Alabama look for? The top searched job categories for Gtm Manager jobs in Alabama are:
What cities in Alabama are hiring for Gtm Manager jobs? Cities in Alabama with the most Gtm Manager job openings:
Gtm Manager jobs near you
Infographic showing various Gtm Manager job openings in Alabama as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Senior Go-to-Market Manager, Channel Marketing

EBSCO Industries Inc

Birmingham, AL • On-site

Full-time

Re-posted 6 days ago

Job description

Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring.

We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience.

We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team

Job Summary

We are looking for an exceptionally organized, execution-obsessed project manager to own our channel marketing programs end to end. This role is the connective tissue between creative, Sales, retail partners, and vendors. This person owns fixture launches, digital shelf execution, and retail promotions — on time, on budget, with measurable results. Strong candidates will have owned complex marketing programs end to end, managed multiple stakeholders without direct authority, and built a reputation for never letting things slip. 

Job Responsibilities
  • Own and drive the annual channel marketing calendar, including in-store displays and product launches, with clear deadlines for creative, approvals, production, and shipping.
  • Write account-specific creative briefs for fixtures, displays, and digital materials that give the creative team strong + clear direction on what sells and how at each account.
  • Manage the full fixture and display program from vendor quoting through production, shipping, installation, and compliance verification.
  • Partner with the GTM Manager to define launch support opportunities for national retailers, such as: social collaborations, dedicated emails, paid media placements, and co-marketing programs. Own the marketing conversation with retail buyers and marketing teams to lock in commitments and deliver on time.
  • Own the channel marketing budget. Manage vendor relationships, get competitive quotes, and track spend against plan. Identify new opportunities and build business cases in partnership with Sales.
  • Manage approval processes across Sales, Marketing, and retail buyers on fixture and display programs. Keep timelines moving and build alignment across stakeholders.
  • Own digital shelf execution at national accounts. Maintain a PDP delivery timeline and checklist by account, deliver compliant content on time, audit published listings, and flag opportunities to merchandise better online.
  • Own sell-through marketing and performance reporting for retailer-specific products (SMUs) across national and regional accounts. Track how they perform and have a clear recommendation on whether to continue or change the program. 
  • Know the major promotional event calendar by account. Bring Marketing support opportunities to the table proactively and own execution for catalog placements, and opportunities for promotional offers.
  • Build reporting that ties our fixture and display investments to actual sell-through results, partnering with Finance. 
  • Keep a running library of playbooks, process docs, and retailer requirements so the team can execute with excellence, quickly and consistently.
  • Serve as the cross-functional project management hub for channel marketing. Connect dots across Creative, GTM, Sales, Community Marketing, Finance, and external vendors. 
 
Job Requirements
  • Proficient in AI tools such as Claude, ChatGPT, or Copilot, with demonstrated use in project management tasks. (Writing briefs, managing timelines, building workflows, or automating repetitive work)
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5-8 years of experience in marketing, program management, or channel marketing, preferably in consumer products, retail, or the outdoor/sporting goods industry.
  • Track record of owning complex programs from planning through execution — budget, stakeholders, timeline, and measurement — with little hand-holding.
  • Known for building detailed project calendars, hitting deadlines, and moving work through organizations where you don't have direct authority.
  • Experience managing vendors, getting competitive quotes, and owning a marketing budget.
  • Strong written communication skills, including the ability to write clear, detailed creative briefs.
  • Proficiency with Microsoft Office Suite and project management tools such as Asana. 

Preferred Qualifications 

  • Has worked with national retail accounts like Walmart, Bass Pro/Cabela's, Academy, or Tractor Supply and understands how fixture programs and retailer-specific products work from the brand side.
  • Has worked with POS data and knows how to use sell-through numbers to make decisions.
  • Background in hunting, outdoor products, or consumer hardware is a plus. 
Essential Job Function

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

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