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Graphic Designer Signage Jobs in Rochester, NY (NOW HIRING)

Graphic Designer Signage information

See Rochester, NY salary details

$12

$26

$42

How much do graphic designer signage jobs pay per hour?

As of Jul 29, 2026, the average hourly pay for graphic designer signage in Rochester, NY is $26.54, according to ZipRecruiter salary data. Most workers in this role earn between $19.66 and $30.82 per hour, depending on experience, location, and employer.

How does a Graphic Designer specializing in signage typically collaborate with other team members during a project?

As a Graphic Designer in signage, you will frequently work alongside project managers, architects, and fabrication teams to ensure that your designs are both visually appealing and structurally feasible. Collaboration often starts at the concept phase, where you gather requirements and branding guidelines from clients or stakeholders. Throughout the project, you’ll communicate your design intent through mockups and technical drawings, making adjustments based on feedback from engineers or installation crews. Effective teamwork is crucial, as signage projects often involve tight deadlines and coordination between multiple departments to deliver accurate and impactful results.

What is the difference between Graphic Designer Signage vs Graphic Designer Packaging?

AspectGraphic Designer SignageGraphic Designer Packaging
CredentialsDesign degree, portfolio, proficiency in design softwareDesign degree, portfolio, proficiency in design software
Work EnvironmentOutdoor and indoor signage projects, print and digital signageProduct packaging, labels, and branding materials
Industry UsageAdvertising, retail, construction, eventsConsumer goods, food and beverage, cosmetics
Common Search/ComparisonYesYes

Both Graphic Designer Signage and Graphic Designer Packaging require similar design skills and software proficiency. However, signage designers focus on creating visual displays for physical spaces, while packaging designers specialize in product containers and branding. The work environments and industry applications differ, but both roles are essential for branding and marketing strategies.

What are the key skills and qualifications needed to thrive as a Graphic Designer Signage, and why are they important?

To thrive as a Graphic Designer Signage, you need expertise in visual design principles, typography, and spatial layout, typically supported by a degree or diploma in graphic design or a related field. Proficiency in design software such as Adobe Illustrator, Photoshop, and CAD systems, as well as knowledge of signage materials and production processes, is essential. Strong attention to detail, creativity, and clear communication with clients and production teams are standout soft skills. These competencies ensure the creation of effective, visually appealing signage that meets client objectives and complies with technical specifications.

What are Graphic Designer Signage professionals?

Graphic Designer Signage professionals specialize in creating visual designs specifically for signs, displays, and wayfinding systems. They combine principles of graphic design with an understanding of materials, visibility, and environmental factors to produce effective signage for businesses, events, or public spaces. Their work ensures that information is communicated clearly and attractively, helping people navigate and engage with different environments.
What are the most commonly searched types of Graphic Designer Signage jobs in Rochester, NY? The most popular types of Graphic Designer Signage jobs in Rochester, NY are:
Infographic showing various Graphic Designer Signage job openings in Rochester, NY as of July 2026, with employment types broken down into 85% Full Time, 9% Part Time, 1% Temporary, and 5% Contract. Highlights an 89% Physical, 5% Hybrid, and 6% Remote job distribution, with an average salary of $55,205 per year, or $26.5 per hour.
Graphic Designer - Experiential, Print & Digital Graphics

Graphic Designer - Experiential, Print & Digital Graphics

RES Exhibit Services LLC

Rochester, NY • On-site

$25 - $32/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago


Job description

Company Description

RES Exhibit Services creates brand experiences that inspire and perform. For 50 years, we have helped clients bring strategy, design, engineering, fabrication, and execution together under one roof to create custom exhibits, branded environments, and event experiences for high-visibility moments.

Today, RES is entering its next chapter with refreshed leadership, a sharper brand direction, new client momentum, and a renewed focus on clarity, accountability, creativity, and measurable results. We are looking for people who want to help build what comes next.

Why This Role Matters Now

At RES, graphic design helps turn strategy and creative intent into the visual systems that shape how a brand is experienced. This role connects brand standards, storytelling, environmental graphics, digital content, production documentation, and field execution across custom exhibits and live events.

The right Graphic Designer will bring creative energy, visual judgment, technical accuracy, and disciplined follow-through to complex experiential work. This is a visible role for someone who wants to contribute ideas, work closely with cross-functional teams, and help RES deliver graphics that are compelling, buildable, and effective.

Job Description

We are looking for an experienced Graphic Designer to support the development of strategic, visually compelling exhibit and event experiences for RES clients. This role contributes to creative ideation, client presentations, and the planning, documentation, and production of print and digital experiential graphic programs.

This position requires a balanced designer: someone who can move confidently between brand strategy, presentation design, screen-based media, large-format print, production documentation, and cross-functional coordination while maintaining accuracy, responsiveness, and pride in the finished result.

To perform this job successfully, an individual must be able to perform each essential duty:

Creative Design & Concept Development

  • Support the VP of Creative Strategy with creative ideation, mood boards, concept imagery, environmental graphic systems, presentation graphics, and clientfacing design materials.
  • Translate client goals, brand standards, messaging, and campaign direction into compelling visual solutions for trade show exhibits, branded environments, activations, and live events.
  • Contribute ideas in creative reviews, helping strengthen visual storytelling, content hierarchy, user experience, and overall client presentation quality.
  • Create rendersupport graphics, presentation assets, and visual direction that communicate graphic intent, scale, finishes, digital touchpoints, and production feasibility.
  • Digital Content Ideation & Production

  • Concept and design digital content for experiential environments, including LED and display layouts, touchscreen graphics, presentation media, video wall storyboards, simple motion graphics, and screen content systems.
  • Prepare digital media assets for review, presentation, and production, including image sizing, aspect ratios, screen layouts, file organization, export specifications, and coordination with AV and digital partners.
  • Support basic video editing, motion graphics, animation, and digital content planning when needed, using tools such as After Effects, Premiere Pro, PowerPoint, Keynote, Figma, Canva, or similar platforms.
  • Print Graphics & Production Documentation

  • Design and prepare largeformat print graphics, murals, signage, wayfinding, dimensional graphics, and related exhibit and event applications.
  • Preflight clientprovided and internal artwork for resolution, scale, color setup, bleeds, fonts, links, file structure, and output readiness.
  • Create accurate graphic release documentation with dimensions, quantities, substrates, finishes, digital specifications, placement details, and production notes.
  • Coordinate with Production, Print Production, Warehouse, Installation, Estimating, and AV and digital teams to resolve questions and prevent errors before graphics or media are released.
  • Client Consultation & Design Support

  • Participate in client and internal discussions related to graphic design, visual storytelling, brand application, digital content, and production feasibility.
  • Provide clear guidance on layouts, image quality, scale, finishes, file preparation, screen and display requirements, production expectations, and installation considerations.
  • Communicate design rationale clearly and help ensure graphic recommendations align with client objectives, budget, timeline, and overall exhibit strategy.
  • Collaboration & Team Contribution
  • Work as an active member of a crossfunctional team supporting Creative Strategy, Client Services, Estimating, Production, Print Production, Digital and AV coordination, Warehouse, and Installation.
  • Communicate clearly regarding deadlines, file status, missing assets, design questions, production concerns, and project risks.
  • Manage multiple projects and priorities while maintaining accuracy, responsiveness, and followthrough.
  • Education and Experience
  • 36 years of professional graphic design experience, preferably in trade shows, exhibits, events, environmental graphics, largeformat print, retail, museums, or experiential design.
  • Strong portfolio demonstrating layout, typography, brand application, visual storytelling, presentation design, environmental graphics, and productionoriented thinking.
  • Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, After Effects, and Premiere.
  • Comfort preparing both print and digital files, including largeformat graphics, screen and display layouts, image scaling, color setup, bleeds, fonts, links, and output specifications.
  • Ability to create clear production documentation and graphic release sheets for print and digital experiential graphics.
  • Strong communication skills, collaborative mindset, attention to detail, and ability to manage multiple deadlines in a fastpaced environment.
  • Preferred Qualifications
  • Experience with video editing, motion graphics, animation, digital content planning, LED walls, touchscreens, interactive content, or presentation environments.
  • Familiarity with exhibit construction, substrates, finishing methods, installation requirements, production workflows, and AV and digital coordination.
  • Experience working directly with clients or supporting client presentations.
  • What Success Looks Like

    Success in this role means creative concepts are translated into clear, compelling, and production-ready graphics; print and digital files are accurate; release documentation is complete; cross-functional teams have the information they need; and clients see their brands represented with intention and quality. The strongest candidates will be creative, curious, collaborative, technically disciplined, detail-oriented, and comfortable working in a custom environment where deadlines and execution matter.

    Reporting Structure

    This position reports to the VP of Creative Strategy and works closely with Client Services, Estimating, Production, Print Production, Digital and AV coordination, Warehouse, and Installation teams.

    Additional Information

    The U.S. base salary range for this full-time position is $25/hour - $32/hour, and individual pay is determined based on several factors, including, but not limited to, work experience, job knowledge, complexity of the role, job location, etc.

    Benefits

    RES Exhibit Services offers competitive salary and performance-based incentives, along with comprehensive health, dental, and vision insurance, 401(k), and paid time off.

    Beyond the formal benefits, RES offers meaningful work tied to real clients and high-visibility events; direct access to leadership; a 125,000-square-foot environment where design, engineering, fabrication, graphics, warehouse, and client teams interact; and the opportunity to help shape the standards of a company entering its next chapter.

    RES Exhibits is an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristic or status.