Graphic Designer
Webster, NY · On-site
$65K - $85K/yr
... signage, and experiential installations ... Prepare high-impact visuals-including booth graphics, wayfinding systems, banners, and ...
Graphic Designer
Webster, NY · On-site
$65K - $85K/yr
... signage, and experiential installations ... Prepare high-impact visuals-including booth graphics, wayfinding systems, banners, and ...
Freelance Signage Wayfinding Designer information
See Rochester, NY salary details
$23.21 is the 25th percentile. Wages below this are outliers.
$14.71 - $25.23
31% of jobs
The median wage is $31.72 / hr.
$25.23 - $35.75
31% of jobs
$35.75 - $46.27
4% of jobs
$55.48 is the 75th percentile. Wages above this are outliers.
$46.27 - $56.79
10% of jobs
$56.79 - $67.32
9% of jobs
$67.32 - $77.84
5% of jobs
$77.84 - $88.36
0% of jobs
$88.36 - $98.88
8% of jobs
$98.88 - $109.40
0% of jobs
$109.40 - $119.93
0% of jobs
$119.93 - $130.45
1% of jobs
$14
$47
$130
How much do freelance signage wayfinding designer jobs pay per hour?
As of Aug 18, 2026, the average hourly pay for freelance signage wayfinding designer in Rochester, NY is $47.07, according to ZipRecruiter salary data. Most workers in this role earn between $23.94 and $60.96 per hour, depending on experience, location, and employer.
What is a freelance signage wayfinding designer?
Freelance Signage Wayfinding Designers are independent professionals who specialize in creating visual systems and signage that help people navigate physical spaces, such as airports, hospitals, malls, and campuses. They work on a project basis, collaborating with clients to assess the needs of a location and design clear, accessible signage and graphic elements that guide visitors efficiently. Their expertise combines graphic design, spatial awareness, and user experience principles to ensure that wayfinding solutions are intuitive and effective. As freelancers, they may work with architecture firms, interior designers, or directly with facility managers.
What are the key skills and qualifications needed to thrive as a freelance signage wayfinding designer?
To thrive as a Freelance Signage Wayfinding Designer, you need a strong background in graphic design, spatial awareness, and an understanding of environmental psychology, often supported by a relevant design degree or portfolio. Mastery of design software like Adobe Creative Suite, CAD programs, and familiarity with signage fabrication standards are crucial. Outstanding communication, project management, and problem-solving skills help you collaborate with clients and navigate complex projects. These abilities ensure clear, effective wayfinding solutions that enhance user experiences in varied environments.
What are some common challenges freelance signage wayfinding designers face when working with new clients?
Freelance signage wayfinding designers often encounter challenges such as clarifying project scope, ensuring alignment with the client's branding, and addressing complex site-specific navigation needs. Effective communication is crucial when interpreting architectural plans and coordinating with stakeholders like architects, facility managers, and local authorities. Additionally, freelancers must balance creative solutions with regulatory compliance and accessibility standards, making flexibility and proactive problem-solving essential for project success.
What is the difference between Freelance Signage Wayfinding Designer vs Freelance Graphic Designer?
| Aspect | Freelance Signage Wayfinding Designer | Freelance Graphic Designer |
|---|---|---|
| Credentials | Design background, knowledge of signage standards | Design background, software proficiency |
| Work Environment | Construction sites, public spaces, architectural projects | Print, digital media, branding projects |
| Industry Usage | Urban planning, architecture, transportation | Advertising, branding, digital media |
Both roles require a strong design background, but Freelance Signage Wayfinding Designers focus on creating navigational signage for physical spaces, often working closely with architects and urban planners. Freelance Graphic Designers typically work on visual branding and digital projects. While skills overlap, their work environments and project types differ significantly.
What are popular job titles related to Freelance Signage Wayfinding Designer jobs in Rochester, NY?
For Freelance Signage Wayfinding Designer jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Freelance Signage Wayfinding Designer jobs in Rochester, NY look for?
The top searched job categories for Freelance Signage Wayfinding Designer jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Freelance Signage Wayfinding Designer jobs?
Cities near Rochester, NY with the most Freelance Signage Wayfinding Designer job openings:
Job description
Graphic Designer/ Production Artist
MSM is seeking a talented Graphic Designer/Production Artistto join our team! All levels of experience welcome, from recent graduate through seasoned professional. If you are just starting your career in graphic design and are interested in learning more about a role in trade shows and events, we would love to mentor you.
MSM is a passionate, woman-owned experiential agency. We bring brands to life through strategy, award-winning experience design, and flawless execution for trade shows, events, branded environments, and customer engagements.
We deliver with genuine passion and are committed to exceeding expectations and creating exceptional customer experiences. Our service culture means we:
Ideal Candidate Attributes
You're more than a Graphic Designer - you're process-minded, detail-obsessed, and eager to partner across functions, delivering show-stopping exhibit design with compelling graphics. The right candidate will:
Graphic Designer/Production Artist Role:
As a vital member of MSM's creative team, you will learn how to:
Required Skills and Experience:
The initial compensation offered may be outside of this range and will be determined by multiple factors, including the applicant's job-related skills, relevant experience, and education. This role offers significant opportunities for growth in terms of role development and compensation.
Compensation Range: $65,000 - $85,000
Location: Rochester, NY (In-Office)
If you're a creative visionary with a passion for tradeshow exhibits, branded environments, graphics, or presentations, we encourage you to apply and help us craft unforgettable brand experiences for our clients.
The pay range for this role is:
65,000 - 85,000 USD per year (MSM)
MSM is seeking a talented Graphic Designer/Production Artistto join our team! All levels of experience welcome, from recent graduate through seasoned professional. If you are just starting your career in graphic design and are interested in learning more about a role in trade shows and events, we would love to mentor you.
MSM is a passionate, woman-owned experiential agency. We bring brands to life through strategy, award-winning experience design, and flawless execution for trade shows, events, branded environments, and customer engagements.
We deliver with genuine passion and are committed to exceeding expectations and creating exceptional customer experiences. Our service culture means we:
- Thrive in a demanding environment
- Build meaningful relationships
- Demonstrate a positive attitude and adapt to change
- Set high standards and strive to exceed
Ideal Candidate Attributes
You're more than a Graphic Designer - you're process-minded, detail-obsessed, and eager to partner across functions, delivering show-stopping exhibit design with compelling graphics. The right candidate will:
- Focus on process & quality excellence: Create consistent, production-ready files.
- Embrace the bigger picture: Learn how graphic design intersects with fabrication, lighting, interactivity, and spatial design for trade shows and beyond.
- Adapt and innovate under pressure: Respond confidently to changing priorities, tight timelines, and unexpected challenges while finding practical, creative solutions.
- Champion continuous improvement: Seek feedback, refine processes and creative approaches, and identify opportunities to elevate quality, efficiency, and client impact.
Graphic Designer/Production Artist Role:
As a vital member of MSM's creative team, you will learn how to:
- Design/layout large-format graphics for tradeshow exhibits, branded environments, event signage, and experiential installations.
- Prepare high-impact visuals-including booth graphics, wayfinding systems, banners, and environmental graphics-aligned with brand standards and event goals.
- Collaborate with exhibit designers, project managers, and production partners to ensure seamless integration of graphics into 3D environments and physical assets.
- Produce precise, print-ready artwork-set up correct color profiles, bleeds, resolutions, dielines, and large-scale output requirements for diverse substrates and fabrication methods.
- Adapt creative concepts to a variety of spatial layouts, ensuring visuals remain legible, on-brand, and engaging at any scale.
- Review proofs, vendor samples, and production outputs for quality control, accuracy, and manufacturability prior to event delivery.
- Stay current on trends, materials, and advances in tradeshow and environmental graphic production.
Required Skills and Experience:
- Bachelor's degree in Graphic Design, Exhibit/Interior Design, Visual Communication, or related field preferred.
- Seasoned professionals - strong portfolio showcasing creative, production-ready work-exhibit/tradeshow design work is highly valued.
- Experience with Adobe Creative Suite required.
- Experience with CAD/3D tools (AutoCAD, Vectorworks, 3ds Max, SketchUp) is a plus.
- Ability to design for large format, physical spaces, and digital/presentation media a plus.
- Excellent artistic, organizational, and communication skills required.
- Experience in agency, exhibit/tradeshow, or production-facing environments a plus.
The initial compensation offered may be outside of this range and will be determined by multiple factors, including the applicant's job-related skills, relevant experience, and education. This role offers significant opportunities for growth in terms of role development and compensation.
Compensation Range: $65,000 - $85,000
Location: Rochester, NY (In-Office)
If you're a creative visionary with a passion for tradeshow exhibits, branded environments, graphics, or presentations, we encourage you to apply and help us craft unforgettable brand experiences for our clients.
The pay range for this role is:
65,000 - 85,000 USD per year (MSM)