ZipRecruiter

Log In

1

Government Marketing Jobs (NOW HIRING)

Batteries Plus

Government Account Coordinator

Hartland, WI · On-site

$19.50 - $25.25/hr

Help ensure internal teams follow government purchasing guidelines, contract requirements, and established processes. * Assist with the coordination of government marketing communications, program ...

Batteries Plus

Government Account Coordinator

Hartland, WI · On-site

$19.50 - $25.25/hr

Help ensure internal teams follow government purchasing guidelines, contract requirements, and established processes. * Assist with the coordination of government marketing communications, program ...

Batteries Plus

Government Account Coordinator

Hartland, WI · On-site

$19.50 - $25.25/hr

Help ensure internal teams follow government purchasing guidelines, contract requirements, and established processes. * Assist with the coordination of government marketing communications, program ...

Batteries Plus

Government Account Coordinator

Hartland, WI · On-site

$19.50 - $25.25/hr

Help ensure internal teams follow government purchasing guidelines, contract requirements, and established processes. * Assist with the coordination of government marketing communications, program ...

Batteries Plus

Government Account Coordinator

Hartland, WI · On-site

$19.50 - $25.25/hr

Help ensure internal teams follow government purchasing guidelines, contract requirements, and established processes. * Assist with the coordination of government marketing communications, program ...

BatteriesPlus

Government Account Coordinator

Hartland, WI

$19.50 - $25.25/hr

Help ensure internal teams follow government purchasing guidelines, contract requirements, and established processes. * Assist with the coordination of government marketing communications, program ...

GDIT

Marketing Campaign Manager

Falls Church, VA · Hybrid

$100K - $123K/yr

Experienced in Business-to-Business/ Business-to-Government Marketing/Technology Marketing. * Creative. You have experience designing integrated marketing campaigns in the technology sector.

GDIT

Alliance Marketing Manager

Falls Church, VA · Hybrid

Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media. * Experience in cross-channel marketing communications (PR, events, digital and social ...

GDIT

Technology Marketing Manager

Falls Church, VA · On-site

Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media. * Experience in cross-channel marketing communications (PR, events, digital and social ...

next page

Showing results 1-20

All JobsGovernment Marketing Jobs

Government Marketing information

See salary details

$22K

$47.5K

$74K

How much do government marketing jobs pay per year?

As of Aug 4, 2026, the average yearly pay for government marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is government marketing?

Government marketing involves promoting products, services, or initiatives to government agencies or officials. Professionals in this field often develop strategies that comply with public sector regulations and may use tools like bid proposals and compliance certifications to secure government contracts.

What are some common challenges faced by professionals working in government marketing, and how can they be addressed?

Government marketing professionals often encounter challenges such as navigating lengthy procurement processes, adhering to strict compliance regulations, and communicating effectively with multiple stakeholders. Success in this role requires patience, attention to detail, and a strong understanding of government policies and contracting procedures. Building relationships with key decision-makers and staying informed about policy changes can help overcome these hurdles, while collaboration with legal and compliance teams ensures that marketing efforts remain within regulatory boundaries.

What is the difference between Government Marketing vs Public Relations Specialist?

AspectGovernment MarketingPublic Relations Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; often some government-specific certificationsBachelor's in Communications, Public Relations, or related; certifications like APR beneficial
Work EnvironmentGovernment agencies, public sector organizationsCorporations, agencies, nonprofit organizations
Employer & Industry UsagePrimarily government and public sectorPrivate and public sectors, media outlets
Common Search & ComparisonYesYes

While both roles involve communication strategies, Government Marketing focuses on promoting government programs and initiatives to the public, whereas Public Relations Specialists manage the organization's overall image and media relations. Understanding these differences helps professionals choose the right career path based on their skills and interests.

What are the key skills and qualifications needed to thrive in government marketing?

To thrive in Government Marketing, you need a deep understanding of public sector procurement processes, market research, and compliance requirements, often supported by a degree in marketing, business, or public administration. Familiarity with government contracting platforms such as SAM.gov, CRM tools, and certifications like Certified Professional Public Buyer (CPPB) are valuable. Strong communication, relationship-building, and strategic thinking skills help you navigate complex government environments and build trust with stakeholders. These competencies are crucial for successfully securing contracts, ensuring compliance, and driving effective marketing strategies within the public sector.
More about Government Marketing jobs
What cities are hiring for Government Marketing jobs? Cities with the most Government Marketing job openings:
What states have the most Government Marketing jobs? States with the most job openings for Government Marketing jobs include:
What job categories do people searching Government Marketing jobs look for? The top searched job categories for Government Marketing jobs are:
Government Marketing jobs near you
Infographic showing various Government Marketing job openings in the United States as of July 2026, with employment types broken down into 91% Full Time, 7% Part Time, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Senior Brand Manager, Government Marketing

Abbott

Alameda, CA • On-site

$130K - $261K/yr

Full-time

Medical, Life, Retirement

Re-posted 2 days ago

Abbott rating

7.9

Company rating: 7.9 out of 10

Based on 136 frontline employees who took The Breakroom Quiz

160th of 536 rated manufacturers

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:
  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution.
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.
As Senior Brand Manager, Government Marketing U.S.you will assist in developing marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in VA, DoD, and IHS channels.
What You'll Work On
  • Assist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channels
  • Monitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channels
  • Ability to translate product, clinical, and scientific information into meaningful Healthcare Professional messaging
  • Lead and manage creative agencies to deliver effective marketing materials to support field sales
  • Collaborate with the field sales leadership team to drive execution excellence
  • Develop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as needed
  • Partner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tactics
  • Prepare demo kits forecasts, PIFs, and other business cases for new initiatives
  • Demonstrate independence by prioritizing and completing assignments
  • Own and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the team's budget owner

Required Qualifications
  • Bachelors Degree in Marketing, Business, Life Sciences, or a related field.
  • Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry.

Preferred Qualifications
  • MBA
  • Demonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly, and to learn and act quickly
  • Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environment
  • Knowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mix
  • Knowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred. The ability to work through barriers and Regulatory constraints is a must
  • Strong presentation and communication skills
  • Strong analytical skill - Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis
  • Strong project management and conflict resolution skills -the ability to manage complex projects and programs. Ability to pull the appropriate level, functional, and cross-functional teams together to support initiatives

Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
$130,700.00 - $261,300.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : Plaza 6 Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

What Abbott employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply