Google Project Manager Jobs in Nebraska (NOW HIRING)

Company Description
Swanson Russell is the Nation's Leading Agency for Brands That Work and Play Outdoors. Our crew of big thinkers, go-getters and team players uncover insights that unleash new possibilities for our clients. It's how we build genuine trust that strengthens over time, it's how we Make Belief in the brands we represent. If that passion for great ideas, good people and creating work that makes brands stand out interests you, apply today.

Role Overview

We're looking for a Media Buyer/Planner to join our team. In this role, you'll contribute to both the planning and execution of media campaigns across a variety of clients, channels, and platforms. Working closely with media team members, account teams, and media partners, you'll help develop media recommendations, execute campaigns, analyze performance, and identify optimization opportunities that support client goals.

This role is designed for individuals who want to build a career in media strategy, providing hands-on experience in both media buying and planning while developing the skills needed to take on greater strategic responsibility over time.

We are looking for candidates based in Lincoln or Omaha who can collaborate in person with our team.

Key Responsibilities

• Media Planning & Buying: Contribute to the development, maintenance, and execution of media plans and schedules across assigned client accounts. Support media recommendations through audience research, budget analysis, and channel evaluation while helping ensure plans are executed accurately and efficiently.
• Media Research & Recommendations: Assist in evaluating audiences, media opportunities, historical performance, and marketplace trends to support media recommendations and long-term planning efforts.
• Campaign Execution & Optimization: Launch, manage, monitor, and optimize campaigns across major paid media platforms, ensuring delivery aligns with approved plans, budgets, and performance goals.
• Performance Analysis & Insights: Analyze budgets, campaign performance, audience data, and industry research to support media recommendations, uncover optimization opportunities, and inform future planning decisions.
• Relationship Collaboration & Partnership Management: Build and maintain relationships with media partners while collaborating closely with account, creative, analytics, and media team members to support planning, execution, and reporting efforts.
• Campaign Management: Monitor media delivery, pacing, reporting, billing, and campaign performance while resolving discrepancies and helping ensure media investments deliver against client objectives.
  

Knowledge, Skills, and Abilities:

• Strategic Thinking: Demonstrates an interest in understanding audiences, media channels, and business objectives in order to support thoughtful media recommendations and planning decisions.
• Analytical Mindset: Ability to analyze budgets, campaign performance, audience insights, and research data to support media recommendations, optimization decisions, and future planning efforts.
• Communication Excellence: Strong written and verbal communication skills with the ability to communicate media recommendations, campaign performance, and strategic insights to media partners, internal teams, and clients.
• Attention to Detail: Highly organized with the ability to manage multiple deadlines while maintaining accuracy.
• Adaptability & Curiosity: Comfortable navigating evolving platforms, technologies, consumer behaviors, and media best practices while continuously expanding media knowledge and expertise.
• Collaboration: Works effectively across disciplines-including account service, creative, analytics, and media teams-to support the development, execution, and optimization of media programs.
• Time & Priority Management: Able to manage multiple accounts, projects, and deadlines in a fast-paced environment.
  

Platform Experience

Preferred:

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Programmatic platforms (e.g., StackAdapt, AdDaptive, Azira, Division-D)
• Traditional media buying platforms and vendor relationships are a plus

Analytics, Measurement & Reporting:

Preferred:

• Google Analytics (GA4)
• Google Looker Studio or similar reporting tools
• Experience analyzing campaign performance and translating insights into recommendations

Planning & Research Tools:

Preferred:

• Strata (broadcast planning and buying)
• Media research and audience planning tools (e.g., MRI-Simmons, Scarborough, GWI, Nielsen, Comscore, or similar)

Nice-to-Have

• Microsoft Advertising
• Amazon DSP
• Asana or similar project management tools
• Experience supporting media recommendations, audience research or channel planning

Preferred Platform Certifications

• Google Ads Certifications
• Google Analytics Certification
• Meta Blueprint Certification
• LinkedIn Ads Certification
  

Education & Experience

• Bachelor's degree in Business, Advertising, Journalism, Marketing, Communications, or a related field. Equivalent professional experience may be considered in lieu of a degree.
• 1-3 years of experience in media buying, media planning, paid media, digital advertising, marketing, or a related field.
• Experience managing campaigns, analyzing performance, or supporting media recommendations is preferred.
• Advertising agency experience is a plus.
• Candidates with additional experience may be considered for expanded planning responsibilities.