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Google Analytics Expert Jobs (NOW HIRING)

The Website Expert works closely with the marketing and design teams to align website design with ... Familiarity with SEO principles and website analytics tools (e.g., Google Analytics, Google Search ...

Develop an understanding of marketing KPIs to serve as a reporting and analytical expert ... Google Analytics, and Google AdWords. * Develop necessary knowledge of Shiftboard's customers ...

Expert knowledge of tag managers (Adobe Launch, Tealium IQ, Google Tag Manager). * Experience in analyzing data trends and generating presentations and reports to inform data-driven decision-making.

Expert knowledge of tag managers (Adobe Launch, Tealium IQ, Google Tag Manager). * Experience in analyzing data trends and generating presentations and reports to inform data-driven decision-making.

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How much do google analytics expert jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for google analytics expert in the United States is $52.26, according to ZipRecruiter salary data. Most workers in this role earn between $37.98 and $65.14 per hour, depending on experience, location, and employer.

What is the difference between Google Analytics Expert vs Digital Marketing Analyst?

AspectGoogle Analytics ExpertDigital Marketing Analyst
CredentialsGoogle Analytics certifications, data analysis skillsMarketing certifications, analytics knowledge
Work EnvironmentData-focused, analytics tools, reportingMarketing campaigns, data analysis, strategy
Industry UsageWeb analytics, digital marketingMarketing, advertising, e-commerce
Search/Comparison IntentUnderstanding analytics roles, skills overlapComparing analytics and marketing roles

While both roles involve data analysis, a Google Analytics Expert specializes in implementing and interpreting Google Analytics data to optimize websites, whereas a Digital Marketing Analyst focuses on broader marketing strategies using various data sources. The Google Analytics Expert is more technical and platform-specific, while the Digital Marketing Analyst covers a wider range of marketing activities and tools.

What is a Google Analytics Expert?

A Google Analytics Expert is a professional who specializes in setting up, managing, and interpreting data from Google Analytics. They help businesses track website traffic, user behavior, and marketing performance to make data-driven decisions. Their expertise includes configuring analytics accounts, setting up goals and events, creating custom reports, and ensuring accurate data collection. By analyzing this data, they provide actionable insights to optimize digital strategies and improve business outcomes.

How does a Google Analytics Expert typically collaborate with marketing and development teams?

A Google Analytics Expert often serves as a bridge between marketing and development teams, translating business objectives into actionable tracking strategies. They work closely with marketers to define KPIs and reporting needs, ensuring campaign performance is measured accurately. On the technical side, they guide developers in implementing tracking codes, setting up events, and troubleshooting data collection issues. This cross-functional collaboration ensures data integrity and actionable insights for decision-making.

What are the key skills and qualifications needed to thrive as a Google Analytics Expert, and why are they important?

To excel as a Google Analytics Expert, you need a solid understanding of web analytics, data interpretation, and digital marketing, often supported by a relevant degree and Google Analytics certification. Mastery of Google Analytics, Google Tag Manager, and data visualization tools like Google Data Studio is typically required. Analytical thinking, attention to detail, and strong communication skills help you translate complex data into actionable insights for stakeholders. These skills are crucial for optimizing digital strategies, driving business growth, and ensuring data-driven decision making.
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What job categories do people searching Google Analytics Expert jobs look for? The top searched job categories for Google Analytics Expert jobs are:
Web Analytics & Personalization Developer

Web Analytics & Personalization Developer

Colgate-Palmolive

Piscataway, NJ • On-site

Full-time

Re-posted 2 days ago


Colgate-Palmolive rating

5.8

Company rating: 5.8 out of 10

Based on 22 frontline employees who took The Breakroom Quiz


Job description

Job Summary:
Colgate-Palmolive Company is a global consumer products company specializing in various care products. They are seeking a Web Analytics & Personalization Developer to support their first-party data strategy within the marketing department by generating, storing, reporting, and analyzing web traffic and user experiences to derive actionable insights.
Responsibilities:
• Lead the end-to-end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices.
• Act as the internal expert for GA4 and GTM, writing custom JavaScript when necessary to implement, debug, and troubleshoot complex site tags.
• Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations.
• Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams.
• Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations.
• Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights.
Qualifications:
Required:
• Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience
• Expert knowledge of Google Analytics and Google Tag Manager
• 3+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required
• 3+ years of experience with web analytics process design, implementation and documentation management experience
Preferred:
• 3+ years of experience in JavaScript, HTML, CSS, and jQuery, with specific expertise in Single Page Applications (SPA) and Google Apps Script.
• 1-2 years of hands-on experience with Adobe Target, Adobe Experience Manager (AEM), and data manipulation using SAS/SQL.
• Proven track record of implementing and managing complex tagging strategies across large, enterprise-level web properties.
• Demonstrated ability to discover and analyze complex data sets and translate those findings into clear, actionable business insights.
Company:
Make More Smiles. Founded in 1806, the company is headquartered in New York, USA, with a team of 10001+ employees. The company is currently Late Stage.

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About Colgate-Palmolive

Sourced by ZipRecruiter

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

New York, NY, US

Year founded

1806

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