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Go To Market Program Manager Jobs in Texas (NOW HIRING)

Go-to-Market - Frisco, TX, USA

Frisco, TX Β· On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Go-to-Market - Plano, TX, USA

Plano, TX Β· On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Go-to-Market - Frisco, TX, USA

Frisco, TX Β· On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Go-to-Market - Houston, TX, USA

Houston, TX Β· On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Go-to-Market - Plano, TX, USA

Plano, TX Β· On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Go-to-Market - El Paso, TX, USA

El Paso, TX Β· On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Lead end-to-end program management for Client product go-to-market activities, translating strategy into integrated plans, milestones, dependencies, readiness criteria, executive checkpoints, and ...

Showing results 21-40

Go To Market Program Manager information

See Texas salary details

$16

$51

$80

How much do go to market program manager jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for go to market program manager in Texas is $51.07, according to ZipRecruiter salary data. Most workers in this role earn between $38.51 and $61.35 per hour, depending on experience, location, and employer.

What is a Go To Market Program Manager?

A Go To Market (GTM) Program Manager is responsible for planning, coordinating, and executing strategies that launch products or services into the market. They work cross-functionally with sales, marketing, product, and operations teams to ensure a successful product introduction, often managing timelines, budgets, and key performance indicators. Their goal is to maximize product reach, drive adoption, and achieve revenue targets by aligning all stakeholders around a cohesive go-to-market plan.

How does a Go To Market Program Manager typically collaborate with cross-functional teams to ensure successful product launches?

A Go To Market Program Manager works closely with marketing, sales, product, and customer success teams to coordinate all aspects of a product launch. This involves organizing regular meetings, setting clear milestones, and ensuring that everyone is aligned on messaging, timelines, and deliverables. Effective communication and stakeholder management are key, as the Program Manager acts as a central point of contact to resolve issues and keep the project on track. Collaboration tools and project management software are often used to facilitate transparency and accountability across teams.

What are the key skills and qualifications needed to thrive as a Go To Market Program Manager, and why are they important?

To thrive as a Go To Market Program Manager, you need expertise in project management, cross-functional collaboration, and a solid understanding of product positioning and launch processes, often supported by a bachelor’s degree in business or marketing. Familiarity with tools such as Salesforce, project management software (e.g., Asana, Jira), and CRM systems is typically required. Strong communication, strategic thinking, and stakeholder management skills set top performers apart in this role. These abilities are crucial for ensuring seamless product launches, aligning teams, and driving successful market entry initiatives.

What is the difference between Go To Market Program Manager vs Product Manager?

AspectGo To Market Program ManagerProduct Manager
Primary FocusOverseeing go-to-market strategies, launching products, coordinating cross-functional teamsDeveloping product vision, managing product lifecycle, defining features
Required SkillsProject management, marketing, communication, cross-team collaborationMarket research, user experience, technical understanding, strategic planning
Work EnvironmentMarketing, sales, product teams, often in fast-paced launch settingsProduct development teams, engineering, design, customer insights

The Go To Market Program Manager primarily focuses on launching products and coordinating cross-functional teams to ensure successful market entry. In contrast, the Product Manager concentrates on product development, strategy, and lifecycle management. Both roles require strong communication and project management skills but differ in their core responsibilities and daily activities.

Is a Go To Market Program Manager a good role?

A Go To Market Program Manager is a strategic role responsible for coordinating product launches, marketing strategies, and cross-functional teams to ensure successful market entry. It often requires strong project management, communication skills, and familiarity with market analysis tools. The role can offer growth opportunities and high visibility within organizations, making it a valuable career path for those interested in product and marketing management.

What does a go to market program manager do?

A go to market program manager oversees the planning and execution of strategies to launch products or services, coordinating cross-functional teams such as marketing, sales, and product development. They develop timelines, manage resources, and ensure alignment with business goals to successfully introduce offerings to the market.

What cities in Texas are hiring for Go To Market Program Manager jobs?

Cities in Texas with the most Go To Market Program Manager job openings:

Infographic showing various Go To Market Program Manager job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $106,232 per year, or $51.1 per hour.

Senior Go-to-Market Marketing Manager, Americas (IAM)

Austin, TX β€’ On-site

Thales Group
Network SecurityΒ β€’Β 1 - 5K employees

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 26 days ago


Job description

## Senior Go-to-Market Marketing Manager, Americas (IAM)Applyremote type: Hybridlocations: Austintime type: Full timeposted on: Posted Todayjob requisition id: R0331902Location: Austin, United States of AmericaThales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.**Hybrid- Austin, TX**Thales is hiring an experience **Senior Go-to-Market Marketing Manager (GTM)** supporting our Identity and Access Management (IAM) product covering the United States region to ensure proximity to sales and pipeline impact.This GTM role operates as a commercial marketing partner to sales, shaping priorities, focusing on key accounts, and ensuring marketing is fully aligned to business objectives. Our GTM role requires strong ownership, requiring end-to-end accountability, cross-functional collaboration, and the ability to translate strategy into outcomes.**Key Areas of Responsibility*** **GTM strategy & execution** + Define and drive go-to-market plans aligned to Americas business priorities (incl. BFSI) + Translate global campaigns into focused, account-driven programs* **Pipeline ownership** + Own marketing contribution to pipeline (creation, acceleration, conversion) + Ensure strong funnel performance and coverage across priority accounts* **Sales partnership** + Act as a day-to-day partner to sales leadership and account teams + Co-define target accounts, growth plays, and pipeline priorities + Bring clear recommendations on where to invest to drive revenue* **Strategic program leadership** + Lead and execute end to end high-impact initiatives (executive events, partner-led plays, industry activations) + Ensure every program is tied to pipeline outcomes, not just activity* **Cross-functional orchestration** + Connect product marketing, digital, BDRs, sales, customer teams, and partners + Drive alignment and ensure consistent execution across teams* **Customer & partner growth** + Support and regional land-and-expand strategy across AMS + Identify opportunities for upsell, cross-sell, and advocacy at account level* **Performance & insights** + Track pipeline performance and campaign ROI + Provide clear, actionable insights and adjustments* **Team contribution & mentoring** + Act as a senior voice within the team + Support and mentor developing team members + Help elevate overall team capabilities and ways of working**Minimum Requirement*** Bachelor’s degree in Business or Marketing or another related field of study or equivalent work experience* 5- 8 years in B2B marketing, ideally cybersecurity / SaaS* Strong experience in go-to-market strategy and execution* Proven track record of driving pipeline and business impact* Experience working directly with sales leadership* Commercial mindset with focus on outcomes (not activity)* Ability to operate across a global, matrix organization* Understanding Field & Channel Market scope**Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.**If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community! https://careers.thalesgroup.com/global/en/jointalentcommunity. You can upload your CV and our recruiters can get in touch with any new opportunities that may be of interest to you.**Why Join Us?**Say HI and learn more about working at Thales *click here*#LI-MM1#LI-HybridThis position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances. Thales champions inclusion and we believe diversity strengthens the fabric of our culture. Thales is an Equal Opportunity Employer, including disability/veterans.If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com. The reference Total Target Compensation (TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between Total Target Cash (TTC) 122,158.00 - 217,823.00 USD AnnualThis reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law. (For Internal candidate, if you need more information, please raise HR request through MyThales)Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:β€’Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insuranceβ€’Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting periodβ€’Company paid holidays and Paid Time Offβ€’Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program #J-18808-Ljbffr