Go To Market Program Manager Jobs (NOW HIRING)

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What We Offer You:  

• A culture that values employees and celebrates, empowers, and inspires a diverse workforce
• Outstanding and affordable benefits package
• 3.5 weeks of PTO and 11 paid holidays
• 401(k) with up to 6% match; fully vested from day 1
• Remote opportunities with company-provided equipment
• Team-oriented, collaborative group of peers
• Career advancement opportunities
• Tuition Reimbursement
• Employee Assistance Program
• Inclusion Council and Employee Resource Groups
• Recharge Days and Volunteer Time Off
• This is a remote position.  

Life Takes You Places!  Are you ready to join us?   

Pay Transparency: Our salary ranges are structured to provide opportunities for growth and advancement within a role. As a result, most new hires are placed between the minimum and midpoint of the range based on qualifications and experience, while the top of the range is generally reserved for employees who have demonstrated sustained expertise and performance in the position. The starting base salary range for the Go-To-Market Manager is $82,000 to $115,000. The full salary range is $82,400.00 to $148,300, Actual salaries will vary by geographic location and are based on factors such as candidate’s qualifications, experience, skills, competencies, and company tenure & equity. In addition to base compensation, this role is eligible for an annual incentive plan based on company performance and individual performance.    

Before You Apply: Please review these qualifications carefully before applying. This role is best suited for candidates with significant go-to-market or commercialization experience in the health or ancillary insurance industry. Candidates without direct experience leading cross-functional product launches and market execution initiatives are unlikely to be competitive for this role.

• 7+ years of experience in product marketing, commercialization, or go-to-market execution.
• Experience within the health or ancillary insurance industry.
• Proven success leading cross-functional product launches or commercialization initiatives.
• Strong program management and stakeholder coordination experience.

Go-To-Market Manager Overview

The GTM Manager is responsible for designing and executing a comprehensive, end-to-end go-to-market process for new product launches and strategic initiatives. This role ensures new solutions are positioned, adopted, and scaled in partnership with Blue Plans, brokers, and other distribution channels. Acting as the central orchestrator, the GTM Manager brings together cross-functional teams to deliver seamless market execution and measurable business outcomes.

Essential Duties:

• Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement
• Define success metrics and ensure post-launch feedback loops
• Convene and lead stakeholders from product, sales, marketing, service, compliance, and partner management
• Drive alignment on launch objectives, deliverables, and timelines
• Manage interdependencies and remove barriers to execution
• Partner with product and marketing teams to define compelling value propositions
• Ensure messaging resonates across employers, brokers, members, and Blue Plan partners
• Tailor positioning for competitive differentiation
• Coordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs)
• Ensure supporting materials, campaigns, and digital assets are ready at launch
• Maintain detailed launch roadmaps and run regular GTM checkpoints
• Track launch readiness and escalate risks proactively
• Monitor adoption and refine approach post-launch
• Performs other related duties and responsibilities as assigned

Required Knowledge, Skills and Abilities:

• Ability to strategically orchestrate and align teams toward a common launch goal
• Strong program management with the ability to run complex, multi-threaded initiatives
• Strong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscape
• Compelling communication skills with the ability to translate strategy into clear action, internally and externally
• Ability to use data-informed insights to refine strategy, measure impact, and drive continuous improvement
• Excellent collaboration skills with the ability to influence and lead without direct authority

Required Education and Experience:

• Bachelor’s degree in related field or equivalent military experience
• 7+ years of experience in product marketing, commercialization, or GTM execution in health or ancillary insurance
• Proven track record of orchestrating cross-functional product launches or commercialization initiatives
• Experience with broker distribution and health plan partnerships a plus

Preferred Education and Experience:

• MBA or advanced degree preferred

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

USAble Life is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.