1

Go To Market Program Manager Jobs in Texas (NOW HIRING)

USA Go-To-Market Manager

Austin, TX Β· On-site

$93K - $115K/yr

... program, and FreeU education benefit - an affordable and convenient path to getting a bachelor ... The USA Go-to-Market Manager will be accountable for shaping, influencing, and delivering Abbott ...

New

Recruiter, Go-to-Market

Austin, TX Β· On-site

$120K - $160K/yr

You'll be a trusted advisor to hiring managers, delivering an exceptional candidate experience ... Partner with the People and Recruiting teams to improve recruiting programs, interview processes ...

Director, Go-To-Market Strategy

Houston, TX Β· On-site +1

$197K - $302K/yr

Drive execution rigor by developing reporting and analytics used to track and manage progress of ... Tuition Assistance Program and CPA support program with cash incentive upon completion ...

Director, Go-To-Market Strategy

Dallas, TX Β· On-site +1

$197K - $302K/yr

Drive execution rigor by developing reporting and analytics used to track and manage progress of ... Tuition Assistance Program and CPA support program with cash incentive upon completion ...

Director, Go-To-Market Strategy

Austin, TX Β· On-site +1

$197K - $302K/yr

Drive execution rigor by developing reporting and analytics used to track and manage progress of ... Tuition Assistance Program and CPA support program with cash incentive upon completion ...

... go to market organization, with primary responsibility for Public Sector, including SLED and ... Highly organized and comfortable managing global searches across regions and time zones

Engineering Program Manager

Austin, TX Β· On-site

$127K/yr

Engineering Program Manager - Video Advertising Location: Cupertino, CA or Austin, TX (Onsite ... The ideal candidate will work closely with engineering, product, and go-to-market teams to drive ...

next page

Showing results 1-20

Go To Market Program Manager information

See Texas salary details

$16

$51

$80

How much do go to market program manager jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for go to market program manager in Texas is $51.07, according to ZipRecruiter salary data. Most workers in this role earn between $38.51 and $61.35 per hour, depending on experience, location, and employer.

What is a Go To Market Program Manager?

A Go To Market (GTM) Program Manager is responsible for planning, coordinating, and executing strategies that launch products or services into the market. They work cross-functionally with sales, marketing, product, and operations teams to ensure a successful product introduction, often managing timelines, budgets, and key performance indicators. Their goal is to maximize product reach, drive adoption, and achieve revenue targets by aligning all stakeholders around a cohesive go-to-market plan.

How does a Go To Market Program Manager typically collaborate with cross-functional teams to ensure successful product launches?

A Go To Market Program Manager works closely with marketing, sales, product, and customer success teams to coordinate all aspects of a product launch. This involves organizing regular meetings, setting clear milestones, and ensuring that everyone is aligned on messaging, timelines, and deliverables. Effective communication and stakeholder management are key, as the Program Manager acts as a central point of contact to resolve issues and keep the project on track. Collaboration tools and project management software are often used to facilitate transparency and accountability across teams.

What are the key skills and qualifications needed to thrive as a Go To Market Program Manager, and why are they important?

To thrive as a Go To Market Program Manager, you need expertise in project management, cross-functional collaboration, and a solid understanding of product positioning and launch processes, often supported by a bachelor’s degree in business or marketing. Familiarity with tools such as Salesforce, project management software (e.g., Asana, Jira), and CRM systems is typically required. Strong communication, strategic thinking, and stakeholder management skills set top performers apart in this role. These abilities are crucial for ensuring seamless product launches, aligning teams, and driving successful market entry initiatives.

What is the difference between Go To Market Program Manager vs Product Manager?

AspectGo To Market Program ManagerProduct Manager
Primary FocusOverseeing go-to-market strategies, launching products, coordinating cross-functional teamsDeveloping product vision, managing product lifecycle, defining features
Required SkillsProject management, marketing, communication, cross-team collaborationMarket research, user experience, technical understanding, strategic planning
Work EnvironmentMarketing, sales, product teams, often in fast-paced launch settingsProduct development teams, engineering, design, customer insights

The Go To Market Program Manager primarily focuses on launching products and coordinating cross-functional teams to ensure successful market entry. In contrast, the Product Manager concentrates on product development, strategy, and lifecycle management. Both roles require strong communication and project management skills but differ in their core responsibilities and daily activities.

Is a Go To Market Program Manager a good role?

A Go To Market Program Manager is a strategic role responsible for coordinating product launches, marketing strategies, and cross-functional teams to ensure successful market entry. It often requires strong project management, communication skills, and familiarity with market analysis tools. The role can offer growth opportunities and high visibility within organizations, making it a valuable career path for those interested in product and marketing management.

What does a go to market program manager do?

A go to market program manager oversees the planning and execution of strategies to launch products or services, coordinating cross-functional teams such as marketing, sales, and product development. They develop timelines, manage resources, and ensure alignment with business goals to successfully introduce offerings to the market.

What cities in Texas are hiring for Go To Market Program Manager jobs?

Cities in Texas with the most Go To Market Program Manager job openings:

Infographic showing various Go To Market Program Manager job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $106,232 per year, or $51.1 per hour.

USA Go-To-Market Manager

Austin, TX β€’ On-site

$93K - $115K/yr

Other

Medical, Retirement

Posted 2 days ago

New


Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

  • Career development with an international company where you can grow the career you dream of.

  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

  • An excellent retirement savings plan with a high employer contribution Β· Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Los Angeles, San Francisco, Austin or Chicago locations in the Abbott Corporate Division.

The USA Go-to-Market Manager will be accountable for shaping, influencing, and delivering Abbott’s third‑party Go-to-Market strategy across the USA, with ownership for revenue growth, margin improvement, and long‑term channel sustainability across Abbott Business Units.

This role acts as a senior commercial partner to USA and Divisional Leadership, ensuring Abbott’s indirect commercial models are strategically aligned, operationally effective, and financial accretive.

This role influences complex, multi‑market commercial decisions across diverse healthcare systems, regulatory environments, and market maturities supporting businesses such as: Nutrition Products, Diabetes Care, Generic‑Branded Pharmaceuticals, Clinical Diagnostics, and Cardiovascular Medical Devices across the USA region.

This strategic position will drive commercial strategy and execution through sales expansion, go‑to‑market strategy development, margin‑improvement initiatives, sales force excellence, and enhanced 3rd party services providers / distributors effectiveness.

The role will also act as the β€œOne Abbott Business Partner” for all Abbott Business Units, serving as a unified point of contact for all matters related to commercial 3rd‑party management.

The ideal candidate will bring a strong commercial background and proven negotiation experience to build and sustain strategic partnerships across business functions. Experience leading channel partners in retail, online and modern trade, along with product‑mix optimization initiatives, applying lean principles, and supporting product launches and market‑entry strategies will be highly valued. The role requires the ability to solve complex problems by taking a broad, strategic perspective to identify effective solutions.

What You’ll Do Strategic activities
  • Develop go-to-market strategy for customer segments (mainly retails, modern trade and hospitals) and territories served by channel partners, ensuring alignment with overall business objectives (Abbott direct of 3rd party services).

  • Own a portfolio of strategic GTM initiatives across the USA, setting priorities, sequencing initiatives, and ensuring value realization across business units and markets.

  • Serve as the senior β€˜One Abbott’ representative internally and for 3rd‑party distributors and channel partners, establishing governance models, escalation mechanisms, and consistent ways of working across Abbott Business Units.

  • Define and Implement USA wide standards for route to market effectiveness to ensure efficient and cost‑effective distribution channels, optimizing customer reach and service levels.

  • Support sales expansion, GTM strategy, and margin‑improvement initiatives by delivering strategic insights and solutions aligned with growth objectives.

  • Lead channel and product‑mix optimization initiatives, applying lean principles to drive continuous improvement in 3rd‑party processes and overall business performance.

  • Optimize channel performance by ensuring the right products are sold in the right segments, meeting customer expectations while ensuring channel profitability and sustainability.

  • Contribute to product launches and market‑entry initiatives.

  • Provide leadership and influence across teams.

Operational activities
  • Benchmark company performance against competitors.

  • Apply strong sales and negotiation expertise.

  • Lead or sponsor high‑impact distributor negotiations.

  • Draft contracts, Master Service Agreement, SOW, SLA.

  • Oversee sourcing, distribution, and commercial operations.

  • Monitor channel performance metrics.

  • Monitor and analyse 3rd‑party performance.

  • Drive continuous improvement in processes.

  • Develop and leverage expertise in Abbott’s best‑in‑class procurement frameworks, tools, and methodologies.

Required Qualifications
  • Master’s degree or Bachelor degree in business, Supply Chain, Marketing, or a related field.
  • 6+ years of experience in strategy, operations, commercial, or procurement roles.
  • Proven experience leading complex, cross‑functional projects involving multiple stakeholders.
  • High proficiency in Excel and excellent analytical skills across cost, distribution, inventory, and competitive analyses.
  • Demonstrated experiencing in managing OR influencing P&L outcomes, including revenue growth, margin improvement, and cost-to-serve optimization.
  • Strong negotiation capabilities, with the ability to secure favourable outcomes in complex, multi‑stakeholder environments.
Preferred Qualifications
  • sales background, with demonstrated ability to negotiate effectively with customers and distributors, ensuring procurement decisions support customer and business needs.
  • Proven track record in channel management, distribution network optimization, and strategic planning.
  • communication and collaboration skills, with the ability to work effectively across functions, regions, and organisational levels.
  • leadership, able to drive change, influence stakeholders, and deliver results in matrixed environments.
  • in technologies and platforms related to channel management, analytics, and performance tracking.
  • Strong presentation and influencing skills, capable of engaging and aligning internal Abbott leaders and external customer stakeholders.
  • to collaborate effectively with cross‑functional teams (e.g., Marketing, Commercial Operations, Finance, Supply Chain) to ensure alignment with business objectives.
  • USA‑wide experience, with solid understanding of regional market dynamics.
  • Fluent in English (additional languages are an asset).
  • Experience in the Pharma, Medical Device, or FMCG sectors is highly advantageous.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.

The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.

#J-18808-Ljbffr