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Go To Market Program Manager Jobs in Dallas, TX (NOW HIRING)

Director, Go-To-Market Strategy

Dallas, TX · On-site +1

$197K - $302K/yr

Drive execution rigor by developing reporting and analytics used to track and manage progress of ... Tuition Assistance Program and CPA support program with cash incentive upon completion ...

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Go-to-Market - Frisco, TX, USA

Frisco, TX · On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Go-to-Market - Plano, TX, USA

Plano, TX · On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... Management, Engineering, Sales, and Technology to articulate clear economic and technical value for the customer. * Tailor value propositions by segment, industry, and customer persona. Go-to-Market ...

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Showing results 1-20

Go To Market Program Manager information

See Dallas, TX salary details

$17

$54

$85

How much do go to market program manager jobs pay per hour?

As of Sep 12, 2026, the average hourly pay for go to market program manager in Dallas, TX is $54.23, according to ZipRecruiter salary data. Most workers in this role earn between $40.91 and $65.14 per hour, depending on experience, location, and employer.

What is a Go To Market Program Manager?

A Go To Market (GTM) Program Manager is responsible for planning, coordinating, and executing strategies that launch products or services into the market. They work cross-functionally with sales, marketing, product, and operations teams to ensure a successful product introduction, often managing timelines, budgets, and key performance indicators. Their goal is to maximize product reach, drive adoption, and achieve revenue targets by aligning all stakeholders around a cohesive go-to-market plan.

How does a Go To Market Program Manager typically collaborate with cross-functional teams to ensure successful product launches?

A Go To Market Program Manager works closely with marketing, sales, product, and customer success teams to coordinate all aspects of a product launch. This involves organizing regular meetings, setting clear milestones, and ensuring that everyone is aligned on messaging, timelines, and deliverables. Effective communication and stakeholder management are key, as the Program Manager acts as a central point of contact to resolve issues and keep the project on track. Collaboration tools and project management software are often used to facilitate transparency and accountability across teams.

What are the key skills and qualifications needed to thrive as a Go To Market Program Manager, and why are they important?

To thrive as a Go To Market Program Manager, you need expertise in project management, cross-functional collaboration, and a solid understanding of product positioning and launch processes, often supported by a bachelor’s degree in business or marketing. Familiarity with tools such as Salesforce, project management software (e.g., Asana, Jira), and CRM systems is typically required. Strong communication, strategic thinking, and stakeholder management skills set top performers apart in this role. These abilities are crucial for ensuring seamless product launches, aligning teams, and driving successful market entry initiatives.

What is the difference between Go To Market Program Manager vs Product Manager?

AspectGo To Market Program ManagerProduct Manager
Primary FocusOverseeing go-to-market strategies, launching products, coordinating cross-functional teamsDeveloping product vision, managing product lifecycle, defining features
Required SkillsProject management, marketing, communication, cross-team collaborationMarket research, user experience, technical understanding, strategic planning
Work EnvironmentMarketing, sales, product teams, often in fast-paced launch settingsProduct development teams, engineering, design, customer insights

The Go To Market Program Manager primarily focuses on launching products and coordinating cross-functional teams to ensure successful market entry. In contrast, the Product Manager concentrates on product development, strategy, and lifecycle management. Both roles require strong communication and project management skills but differ in their core responsibilities and daily activities.

Is a Go To Market Program Manager a good role?

A Go To Market Program Manager is a strategic role responsible for coordinating product launches, marketing strategies, and cross-functional teams to ensure successful market entry. It often requires strong project management, communication skills, and familiarity with market analysis tools. The role can offer growth opportunities and high visibility within organizations, making it a valuable career path for those interested in product and marketing management.

What does a go to market program manager do?

A go to market program manager oversees the planning and execution of strategies to launch products or services, coordinating cross-functional teams such as marketing, sales, and product development. They develop timelines, manage resources, and ensure alignment with business goals to successfully introduce offerings to the market.

What cities near Dallas, TX are hiring for Go To Market Program Manager jobs?

Cities near Dallas, TX with the most Go To Market Program Manager job openings:

Infographic showing various Go To Market Program Manager job openings in Dallas, TX as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $112,797 per year, or $54.2 per hour.

Sr Program Manager | Fiber Multiple Positions Available

Frisco, TX • On-site

T-Mobile
Retail • 10K+ employees

$108K - $109K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago


T-Mobile rating

7.3

Company rating: 7.3 out of 10

Based on 650 frontline employees who took The Breakroom Quiz


Job description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!
Job Overview
The Sr. Program Manager, Fiber is a senior individual contributor who drives complex, cross-functional programs within T-Mobile's Consumer Sales channels. This role exists to translate channel strategy into operational execution across a range of focus areas including channel strategy and enablement, seller experience and productivity, sales tools and technology, vendor compliance, and territory and market planning. The position manages a high-volume concurrent workload requiring the ability to stand up net-new programs, govern in-flight initiatives, align senior stakeholders without direct authority, and leverage AI and operational tools to accelerate execution at scale. Success is measured by seller productivity outcomes, program delivery quality, cross-functional alignment, and the channel's ability to operate efficiently and grow.
Job Responsibilities:
  • Lead cross-functional program design and execution across a high-volume, concurrent workload of channel initiatives - including seller onboarding, field readiness, tools adoption, compliance programs, reporting infrastructure, and third-party partner integration. Comfortable standing up programs with no existing infrastructure (greenfield) as well as optimizing programs already in flight. Own outcomes from intake through close.
  • Drive operational accountability by establishing governance frameworks, escalation paths, performance reporting cadences, and stakeholder communication structures that keep high-priority initiatives on track. Build, maintain, and publish scorecards, dashboards, and operational reports that give channel leadership clear visibility into program health and seller productivity.
  • Partner with Sales leadership, Technology, Legal, Risk, and vendor/partner teams to align tools, systems, compliance standards, and go-to-market programs with channel strategy. Evaluate, vet, and onboard sales technology vendors - including cybersecurity review, licensing negotiations, and integration into T-Mobile systems.
  • Identify and resolve systemic barriers to seller productivity - including process breakdowns, tool gaps, onboarding failures, Salesforce configuration issues, and third-party compliance gaps. Diagnose root causes and drive durable fixes. Leverage AI tools to accelerate research, automate workflows, and improve execution speed across the program portfolio.
  • Manage program risks, scope changes, and competing priorities by evaluating business impact, communicating tradeoffs clearly to senior leadership, and adjusting execution plans to maintain momentum and delivery timelines.
  • Also responsible for other duties/projects as assigned by business management as needed.

Education and Work Experience:
  • Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience (Required)
  • Acceptable areas of study include Business, Finance, Economics, Sales or related field (Required)
  • 4-7 years Experience in program management, sales operations, channel enablement, or go-to-market program execution within a large, matrixed organization.(Required)
  • Demonstrated experience leading cross-functional initiatives without direct authority - driving alignment, decisions, and outcomes through influence at senior levels. Proven ability to manage concurrent programs, competing priorities, and evolving stakeholder requirements from intake through delivery. (Required)
  • 2-4 years Supervisory, team lead, or senior program management experience within a sales, operations, or enablement function. (Preferred)
  • Experience supporting third-party labor integration, vendor compliance frameworks, or joint-venture partner onboarding programs. (Preferred)
  • Exposure to territory planning, market coverage strategy, or go-to-market execution for a field sales organization. (Preferred)

Knowledge, Skills and Abilities:
  • Program Management End-to-end program lifecycle ownership - from design and planning through execution, governance, and close.
  • Cross-Functional Stakeholder Management Aligning senior leaders and functional partners across Technology, Legal, Sales, Operations, and Vendor organizations without direct authority.
  • Operational Problem-Solving Diagnosing root causes of systemic process breakdowns and driving durable fixes across people, process, and technology.
  • Risk Management Identifying, quantifying, and communicating program risks before they impact delivery; owning the escalation path to resolution.
  • Channel Operations / Sales Enablement Managing programs that directly support a sales channel's onboarding, field readiness, tools adoption, or third-party partner integration.
  • Executive Communication Synthesizing complex, ambiguous information into clear written and verbal narratives for senior leadership audiences.
  • Process Design and Implementation Building and scaling repeatable operational processes that improve efficiency and reduce execution risk.
  • AI Tool Proficiency Demonstrated ability to leverage AI tools (e.g., Claude, Microsoft Copilot, ChatGPT Enterprise) to accelerate research, draft communications, synthesize data, and improve program execution workflows. Able to identify and pilot AI use cases that reduce operational friction.
  • Reporting and Dashboard Management Building, maintaining, and interpreting operational reports, scorecards, and performance dashboards (Excel, Salesforce, Power BI, SharePoint, or equivalent) that track program health and surface actionable insights for channel leadership.
  • Vendor/Third-Party Partner Management Establishing and enforcing performance standards, compliance requirements, and contractual obligations for external partners.
  • Salesforce (SFDC) and Sales Technology Hands-on Salesforce experience - reporting, case management, lead routing, user access - plus familiarity with dialing platforms (e.g., Dialpad), prospecting tools (e.g., LinkedIn Sales Navigator, Outreach), or sales tech stack provisioning.
  • Go-to-Market Program Planning Coordinating product, service, or policy rollouts across field-facing sales teams and third-party partners.
  • Process Automation / Workflow Design Building or configuring automations, approval workflows, or intake tools using SharePoint, Power Automate, or equivalent no-code/low-code platforms.
  • Financial Modeling Building or validating operational calculators, deal structures, breakeven models, or budget analyses that inform channel strategy or pricing decisions.
  • Change Management Leading stakeholders through program changes with structured communication, training, and adoption strategies.
  • Budget Management Oversight of program or operational budgets, including forecasting, variance analysis, and vendor spend.
  • Microsoft Project or Equivalent Project planning, scheduling, and dependency management tooling.

  • At least 18 years of age
  • Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): No
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No
Total Target Cash Earnings Opportunity: $96,025 - $173,305
National Base Pay Range: $83,500 - $150,700
The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.
The base pay range reflects the compensation component of this opportunity. The candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ360619&paradox=1
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary.
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.
Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

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