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Go To Market Program Manager Jobs in California (NOW HIRING)

talentpluto

Go to Market

San Francisco, CA · On-site

$120K - $220K/yr

Founding Go-to-Market Location: San Francisco, CA Work Model: In person, 5 days/week Compensation: $120,000-$220,000 base + performance-based commission + equity About Our Partner Our partner is ...

talentpluto

Go to Market

San Francisco, CA

$120K - $220K/yr

Founding Go-to-Market Location: San Francisco, CA Work Model: In person, 5 days/week Compensation: $120,000-$220,000 base + performance-based commission + equity About Our Partner Our partner is ...

talentpluto

Go to Market

San Francisco, CA · On-site

$120K - $220K/yr

Founding Go-to-Market Location: San Francisco, CA Work Model: In person, 5 days/week Compensation: $120,000-$220,000 base + performance-based commission + equity About Our Partner Our partner is ...

Reolink

Retail Go-To-Market Manager

Torrance, CA

$59K - $75K/yr

We are looking for a Retail Go-To-Market Manager to accelerate growth across major North American ... programs, seasonal campaigns, and in-store initiatives. - Build strong retailer relationships.

Reolink

Retail Go-To-Market Manager

Torrance, CA · On-site

$85K - $95K/yr

We are looking for a Retail Go-To-Market Manager to accelerate growth across major North American ... programs, seasonal campaigns, and in-store initiatives. - Build strong retailer relationships.

Patch

Go-to-Market Engineer

San Francisco, CA · On-site

Our enterprise customers are receiving value in cost savings, risk mitigation, and program ... and CRM customization * A clear communicator who can translate between go-to-market teams and ...

New

Waybox

Go-to-Market Lead

Los Altos, CA · On-site

This is a builder's role rather than a manager's: for the first stretch you will be writing the ... What we're looking for * 6+ years in go-to-market, growth or product marketing for a physical ...

Reolink

Retail Go-To-Market Manager

Los Angeles, CA

$85K - $95K/yr

We are looking for a Retail Go-To-Market Manager to accelerate growth across major North American ... programs, seasonal campaigns, and in-store initiatives. - Build strong retailer relationships.

Reolink

Retail Go-To-Market Manager

Torrance, CA

$85K - $95K/yr

We are looking for a Retail Go-To-Market Manager to accelerate growth across major North American ... programs, seasonal campaigns, and in-store initiatives. - Build strong retailer relationships.

Hightouch

Go-to-Market Engineer

San Francisco, CA · On-site

$160K - $220K/yr

We're hiring a Go-to-Market Engineer lead to embed within our RevOps team and rewire how our sales ... You've run internal enablement or training programs before and people actually showed up to the ...

Ideal Living

Go-to-Market Brand Manager

Los Angeles, CA · On-site

$90K - $120K/yr

Join to apply for the Go-to-Market Brand Manager role at Ideal Living Join to apply for the Go-to ... Support strategic storytelling for brand initiatives, influencer programs, and omni-channel ...

Nvidia

Go-to-Market Product Manager

Santa Clara, CA

Lead go-to-market efforts for a given product(s), aligning the team's efforts throughout the ... Strong project/program/product management fundamentals * Culture of continuous learning, ongoing ...

Quiet Capital

Go-to-Market Engineer

Palo Alto, CA · On-site

A brief in a rep's hands before they dial, assembled from CRM history, past calls, and market data ... You'd build the go-to-market with our compliance team, not around them. That's the price of holding ...

Snowflake

GTM & Enablement Program Manager

Menlo Park, CA · On-site

$133K - $174K/yr

ABOUT THE ROLE Observe, now part of Snowflake, is looking for an Enablement & Go-to-Market Program Manager to build, scale, and continuously improve the programs that enable our Go-to-Market ...

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Go To Market Program Manager information

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$17

$54

$85

How much do go to market program manager jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for go to market program manager in California is $54.10, according to ZipRecruiter salary data. Most workers in this role earn between $40.82 and $65.00 per hour, depending on experience, location, and employer.

What is a Go To Market Program Manager?

A Go To Market (GTM) Program Manager is responsible for planning, coordinating, and executing strategies that launch products or services into the market. They work cross-functionally with sales, marketing, product, and operations teams to ensure a successful product introduction, often managing timelines, budgets, and key performance indicators. Their goal is to maximize product reach, drive adoption, and achieve revenue targets by aligning all stakeholders around a cohesive go-to-market plan.

How does a Go To Market Program Manager typically collaborate with cross-functional teams to ensure successful product launches?

A Go To Market Program Manager works closely with marketing, sales, product, and customer success teams to coordinate all aspects of a product launch. This involves organizing regular meetings, setting clear milestones, and ensuring that everyone is aligned on messaging, timelines, and deliverables. Effective communication and stakeholder management are key, as the Program Manager acts as a central point of contact to resolve issues and keep the project on track. Collaboration tools and project management software are often used to facilitate transparency and accountability across teams.

What are the key skills and qualifications needed to thrive as a Go To Market Program Manager, and why are they important?

To thrive as a Go To Market Program Manager, you need expertise in project management, cross-functional collaboration, and a solid understanding of product positioning and launch processes, often supported by a bachelor’s degree in business or marketing. Familiarity with tools such as Salesforce, project management software (e.g., Asana, Jira), and CRM systems is typically required. Strong communication, strategic thinking, and stakeholder management skills set top performers apart in this role. These abilities are crucial for ensuring seamless product launches, aligning teams, and driving successful market entry initiatives.

What is the difference between Go To Market Program Manager vs Product Manager?

AspectGo To Market Program ManagerProduct Manager
Primary FocusOverseeing go-to-market strategies, launching products, coordinating cross-functional teamsDeveloping product vision, managing product lifecycle, defining features
Required SkillsProject management, marketing, communication, cross-team collaborationMarket research, user experience, technical understanding, strategic planning
Work EnvironmentMarketing, sales, product teams, often in fast-paced launch settingsProduct development teams, engineering, design, customer insights

The Go To Market Program Manager primarily focuses on launching products and coordinating cross-functional teams to ensure successful market entry. In contrast, the Product Manager concentrates on product development, strategy, and lifecycle management. Both roles require strong communication and project management skills but differ in their core responsibilities and daily activities.

Is a Go To Market Program Manager a good role?

A Go To Market Program Manager is a strategic role responsible for coordinating product launches, marketing strategies, and cross-functional teams to ensure successful market entry. It often requires strong project management, communication skills, and familiarity with market analysis tools. The role can offer growth opportunities and high visibility within organizations, making it a valuable career path for those interested in product and marketing management.

What does a go to market program manager do?

A go to market program manager oversees the planning and execution of strategies to launch products or services, coordinating cross-functional teams such as marketing, sales, and product development. They develop timelines, manage resources, and ensure alignment with business goals to successfully introduce offerings to the market.

What cities in California are hiring for Go To Market Program Manager jobs?

Cities in California with the most Go To Market Program Manager job openings:

Infographic showing various Go To Market Program Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 2% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $112,532 per year, or $54.1 per hour.

Staff Program Manager, Innovation Go-to-Market

San Mateo, CA • On-site

PlayStation Global
Manufacturing • 1 - 5K employees
Learn more about PlayStation Globalexternal

Full-time

Re-posted 8 days ago

Job description

Staff Program Manager, Innovation Go-to-Market 

San Mateo, CA

Come join Sony Interactive Entertainment as a Staff Program Manager leading PlayStation Platform initiatives! This role will be responsible for driving programs and projects from inception through deployment over a worldwide scale to deliver amazing customer benefits. The candidate will partner with a globally distributed cross-functional team (product management, design, product engineering, business operations, marketing, consumer support, legal, finance) to ensure product and operational readiness for market delivery.

How you'll lead:

  • Drive program roadmap, strategic decision making and delivery plan for large cross-functional team across all phases of planning from concept to in-market launch

  • Collaborate with cross-functional teams and management of multiple worldwide business partners to ensure alignment with objectives, find common ground and promote diverse thinking and viewpoints for program success

  • Effectively and clearly communicate program information to various levels across organizational boundaries, including senior leadership

  • Proactively identify critical issues and dependencies that need action and drive them to closure, while balancing business needs and technical constraints

  • Influence at all levels and build strong partnerships across organizations to deliver the optimal outcome of complex programs

  • Utilize knowledge to enhance current processes, identify areas for improvement, and guide the implementation of those improvements

What you'll bring:

  • Bachelor's degree, technical education and/or work experience in technical domain

  • 10+ years of experience working in a program/project management capacity for large-scale business systems and/or complex software development initiatives from kick-off to market delivery

  • Experience with Software Development Lifecycle, Design/System Thinking, Agile frameworks, preferably Scrum and Kanban, and Program Management Methodologies to implement the right practice for the programs

  • Effective leadership to prioritize assignments to meet required deadlines, craft action and program plans, identify gaps and risks to put in place mitigating factors and communication plans

  • Critical thinking to identify all related pieces of the program, how they fit together and can solve routine and complicated problems effectively

  • Outstanding communication skills for executive-level audiences, presenting program objectives, strategic outcomes, escalations and relevant success criteria for timely decisions and issue resolution

  • Collaborate effectively and professionally with cross-functional groups across divisions, worldwide, as part of a team

  • Excellent conflict resolution, negotiation, and people management skills while bringing clarity, calmness and process to ambiguous, high-pressure situations

  • Expert level experience with JIRA and ability to build custom dashboards to measure progress and risks

  • Experience in mentoring junior team members and contributing to the continued improvement of the program management organization

Apply