ZipRecruiter

Log In

1

Go To Market Program Manager Jobs in California (NOW HIRING)

Toast

Strategic Finance Manager, Go-To-Market

San Francisco, CA · On-site

$111K - $136K/yr

We're seeking a Manager of Strategic Finance to partner with the Sales and Marketing teams to drive ... Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs ...

Apple

Senior Marketing Program Manager, Claris

Sunnyvale, CA · On-site

$136K - $136K/yr

The Claris Marketing team is looking for a Senior Marketing Program Manager to drive the execution of our go-to-market programs. This role is a trusted operator for marketing leadership: someone who ...

Speechify

Go-to-Market - Anaheim, CA, USA

Anaheim, CA · On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Speechify

Go-to-Market - Berkeley, CA, USA

Berkeley, CA · On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Speechify

Go-to-Market - Irvine, CA, USA

Irvine, CA · On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Speechify

Go-to-Market - Anaheim, CA, USA

Anaheim, CA · On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Speechify

Go-to-Market - Riverside, CA, USA

Riverside, CA · On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

Speechify

Go-to-Market - Oakland, CA, USA

Oakland, CA · On-site

$150K - $200K/yr

... leading PhD programs like Stanford, high growth startups like Stripe, Vercel, Bolt, and many ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

previous page

Showing results 41-60

All JobsGo To Market Program JobsGo To Market Program Manager JobsGo To Market Program Manager Jobs in California

Go To Market Program Manager information

See California salary details

$17

$54

$85

How much do go to market program manager jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for go to market program manager in California is $54.10, according to ZipRecruiter salary data. Most workers in this role earn between $40.82 and $65.00 per hour, depending on experience, location, and employer.

What is a Go To Market Program Manager?

A Go To Market (GTM) Program Manager is responsible for planning, coordinating, and executing strategies that launch products or services into the market. They work cross-functionally with sales, marketing, product, and operations teams to ensure a successful product introduction, often managing timelines, budgets, and key performance indicators. Their goal is to maximize product reach, drive adoption, and achieve revenue targets by aligning all stakeholders around a cohesive go-to-market plan.

How does a Go To Market Program Manager typically collaborate with cross-functional teams to ensure successful product launches?

A Go To Market Program Manager works closely with marketing, sales, product, and customer success teams to coordinate all aspects of a product launch. This involves organizing regular meetings, setting clear milestones, and ensuring that everyone is aligned on messaging, timelines, and deliverables. Effective communication and stakeholder management are key, as the Program Manager acts as a central point of contact to resolve issues and keep the project on track. Collaboration tools and project management software are often used to facilitate transparency and accountability across teams.

What are the key skills and qualifications needed to thrive as a Go To Market Program Manager, and why are they important?

To thrive as a Go To Market Program Manager, you need expertise in project management, cross-functional collaboration, and a solid understanding of product positioning and launch processes, often supported by a bachelor’s degree in business or marketing. Familiarity with tools such as Salesforce, project management software (e.g., Asana, Jira), and CRM systems is typically required. Strong communication, strategic thinking, and stakeholder management skills set top performers apart in this role. These abilities are crucial for ensuring seamless product launches, aligning teams, and driving successful market entry initiatives.

What is the difference between Go To Market Program Manager vs Product Manager?

AspectGo To Market Program ManagerProduct Manager
Primary FocusOverseeing go-to-market strategies, launching products, coordinating cross-functional teamsDeveloping product vision, managing product lifecycle, defining features
Required SkillsProject management, marketing, communication, cross-team collaborationMarket research, user experience, technical understanding, strategic planning
Work EnvironmentMarketing, sales, product teams, often in fast-paced launch settingsProduct development teams, engineering, design, customer insights

The Go To Market Program Manager primarily focuses on launching products and coordinating cross-functional teams to ensure successful market entry. In contrast, the Product Manager concentrates on product development, strategy, and lifecycle management. Both roles require strong communication and project management skills but differ in their core responsibilities and daily activities.

Is a Go To Market Program Manager a good role?

A Go To Market Program Manager is a strategic role responsible for coordinating product launches, marketing strategies, and cross-functional teams to ensure successful market entry. It often requires strong project management, communication skills, and familiarity with market analysis tools. The role can offer growth opportunities and high visibility within organizations, making it a valuable career path for those interested in product and marketing management.

What does a go to market program manager do?

A go to market program manager oversees the planning and execution of strategies to launch products or services, coordinating cross-functional teams such as marketing, sales, and product development. They develop timelines, manage resources, and ensure alignment with business goals to successfully introduce offerings to the market.

What cities in California are hiring for Go To Market Program Manager jobs?

Cities in California with the most Go To Market Program Manager job openings:

Infographic showing various Go To Market Program Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 2% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $112,532 per year, or $54.1 per hour.

FedNow Go-to-Market Product Specialist

San Francisco, CA • On-site

Federal Reserve Bank of Richmond
Commercial Banking • 1 - 5K employees
Learn more about Federal Reserve Bank of Richmondexternal

$118K - $177K/yr

Full-time

Posted 2 days ago

New

Job description

CompanyFederal Reserve Bank of BostonFederal Reserve Financial Services (FRFS) delivers a suite of payments services to financial institutions via FedLine Solutions, FedNowSM, Fedwire, National Settlement Service (NSS), FedCash, FedACH (Automated Clearing House), and Check Services. We are currently leading a strategic effort to transform FRFS to a national, enterprise-focused organization. Through our evolved structure, we will meet the needs of the marketplace for new products and services more quickly, seek to provide a more robust and unified customer experience across our financial service offerings, and create new career growth opportunities for FRFS staff.
The Federal Reserve has developed a new interbank 24x7x365 real-time gross settlement (RTGS) service with integrated clearing functionality, called the FedNow Service. This service enables financial institutions to provide their customers with the ability to send and receive payments any time, any day, and have full access to those funds within seconds. This position is a unique opportunity to be part of this mission-critical Federal Reserve initiative that is transforming the payments landscape in the United States.
The FedNow Go-to-Market Product Specialist is a pivotal member of the FedNow Product Business Development team. The Business Development team serves as a bridge between the FedNow product organization and FRFS's customer-facing teams (i.e. Marketing, Sales, Onboarding, Operations, and Industry Relations). The team is responsible for a complex portfolio of responsibilities, including but not limited to product portfolio management, product positioning and messaging, feature release planning, go-to-market communications, customer engagements, speaking engagement support, and internal stakeholder management.
The Go-to-Market (GTM) Product Specialist will serve a critical role in helping to plan and execute product and feature launches from conception through completion. This person will collaborate with Product, Marketing, Sales, and Operations to shape launch strategies to deliver a positive customer experience, create content that drives engagement, and coordinate complex projects across departments.

Key Responsibilitiesmay include:

  • Support thesuccessful launch of new featuresbyfacilitatingalignment across teamsand sharing information tofoster internal readiness.

  • Develop compelling,clear,customer-centric messaging for new product features and launchesbycoordinatingand draftingstakeholder communications

  • Manage the go-to-market feature portfolio to support on-time delivery by coordinatinglaunchplans andtrackingdeadlines.

  • Represent the team in industry engagements, contributing to speeches, presentations, and panels that elevate the FedNow brand.

  • Organize and lead webinars and training sessions, ensuring impactful delivery andcustomerfollow-up.

  • Develop and update learning resources-guides, tutorials, FAQs, and web content-that empower customers and stakeholders andensureconsistency and clarity across all platforms.

  • Research customer personas and competitive landscape to inform and refine messaging strategies.

  • Identify, implementand scale operational process improvements within the business development team.

Qualifications

  • Bachelor's degree and 3-5 years' experience in marketing, product support, business development, operations, or project coordination.

  • Strongwritten and verbalcommunication skills, with a talent for translating complex concepts into accessible contentand communicating with a variety of stakeholders

  • Strong organizationalskillsandattention to detail, withdemonstratedproject management skills,including theability to move projects forward independentlyand on time.

  • Hands-onand execution oriented

  • Comfortable navigating ambiguitywith a proactive approach to problem-solvingandawillingnessto figure things out

  • Eagerness to contribute fresh ideas and drive meaningful outcomes as part of a dynamic team.

  • Creative, strategic thinker,who thrives in collaborative environments

  • Developingbusiness acumenwith stronginterpersonal skills

  • Knowledge of the payment landscapea plus

LOCATION:

  • The selected candidate willresidewithin a reasonable commuting distance defined bythe employingReserve Bank and will work full-time onsite.

  • Eligible Locations for Hire: Boston, MA- New York, NY- Philadelphia, PA- Cleveland, OH- Richmond, VA- Atlanta, GA- Chicago, IL- St. Louis, MO- Minneapolis, MN- Kansas City, MO- Dallas, TX- San Francisco, CA

SALARY:

The Federal Reserve believes in salary transparency. The final salary and offer will be determined by the applicant's background, skills, internal equity, and alignment with market data. Whether you're developing into the job or are a more seasoned candidate, we aim to pay competitively. The salary range for this position is $118,100-$177,100. If you reside outside of the 1st District (Boston), you may be hired by your local Federal Reserve District and compensation will follow Hiring District's range and policy.

The Federal Reserve Bank of Boston is committed to provide equal employment opportunities to all persons without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, or military service.

All employees assigned to this position will be subject to FBI fingerprint/ criminal background and Patriot Act/ Office of Foreign Assets Control (OFAC) watch list checks at least once every five years.

For this job, any offer of employment is contingent upon successfully passing a two-phase security screening. The first phase consists of the satisfactory completion of a physical examination (including a drug screening), reference checks, and a security investigation consisting of credit and criminal history checks.

The second phase, which might not be complete until after you begin working at the Reserve Bank, is an additional risk-based security screening determined by the risk rating of the position. Depending upon the sensitivity of the position, this phase may include, and is not limited to, work and residency eligibility verification, and personal interviews with the candidate, references, and prior employers.

All applicants must have resided in the United States for at least three (3) years.

Full Time / Part TimeFull timeRegular / TemporaryRegularJob Exempt (Yes / No)YesJob CategoryProject/Product Management Family GroupWork ShiftFirst (United States of America)

The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.

Always verify and apply to jobs on Federal Reserve System Careers (https://rb.wd5.myworkdayjobs.com/FRS) or through verified Federal Reserve Bank social media channels.

Privacy Notice

Apply