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Go To Market Program Manager Jobs in California (NOW HIRING)

Hp

Go-To-Market (GTM) Strategist

Palo Alto, CA · On-site

$120K - $175K/yr

Experience in top consulting firms, product management roles, or competitor environments (strong ... Employee assistance program * Flexible spending account * Life insurance * Generous time off ...

Navi AI

Founding Go-to-Market Lead

San Francisco, CA · On-site

Stand up the GTM tooling stack - CRM hygiene, attribution, and semi-automated workflows that lift ... Have built go-to-market machinery from zero (outbound engines, demand-gen programs, growth tooling)

SpaceX

Data Engineer (Starlink Go-To-Market)

Hawthorne, CA

$116K - $139K/yr

DATA ENGINEER (STARLINK GO-TO-MARKET) Starlink is the world's largest satellite constellation ... Experience designing and owning commercial technology stacks (Customer Relationship Management ...

Meta

Director, RL Category & Go-to-Market

Burlingame, CA · On-site

$296K/yr

Meta is seeking a Senior Director to lead category management, go-to-market, and business planning ... Meta participates in the E-Verify program in certain locations, as required by law. Please note ...

SpaceX

Data Engineer (Starlink Go-To-Market)

Hawthorne, CA · On-site

$115K - $139K/yr

Experience partnering with Sales, Account Management, Channel, Product, and Data teams in a high ... go-to-market motions preferred ADDITIONAL REQUIREMENTS: * Available to work extended hours and/or ...

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All JobsGo To Market Program JobsGo To Market Program Manager JobsGo To Market Program Manager Jobs in California

Go To Market Program Manager information

See California salary details

$17

$54

$85

How much do go to market program manager jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for go to market program manager in California is $54.10, according to ZipRecruiter salary data. Most workers in this role earn between $40.82 and $65.00 per hour, depending on experience, location, and employer.

What is a Go To Market Program Manager?

A Go To Market (GTM) Program Manager is responsible for planning, coordinating, and executing strategies that launch products or services into the market. They work cross-functionally with sales, marketing, product, and operations teams to ensure a successful product introduction, often managing timelines, budgets, and key performance indicators. Their goal is to maximize product reach, drive adoption, and achieve revenue targets by aligning all stakeholders around a cohesive go-to-market plan.

How does a Go To Market Program Manager typically collaborate with cross-functional teams to ensure successful product launches?

A Go To Market Program Manager works closely with marketing, sales, product, and customer success teams to coordinate all aspects of a product launch. This involves organizing regular meetings, setting clear milestones, and ensuring that everyone is aligned on messaging, timelines, and deliverables. Effective communication and stakeholder management are key, as the Program Manager acts as a central point of contact to resolve issues and keep the project on track. Collaboration tools and project management software are often used to facilitate transparency and accountability across teams.

What are the key skills and qualifications needed to thrive as a Go To Market Program Manager, and why are they important?

To thrive as a Go To Market Program Manager, you need expertise in project management, cross-functional collaboration, and a solid understanding of product positioning and launch processes, often supported by a bachelor’s degree in business or marketing. Familiarity with tools such as Salesforce, project management software (e.g., Asana, Jira), and CRM systems is typically required. Strong communication, strategic thinking, and stakeholder management skills set top performers apart in this role. These abilities are crucial for ensuring seamless product launches, aligning teams, and driving successful market entry initiatives.

What is the difference between Go To Market Program Manager vs Product Manager?

AspectGo To Market Program ManagerProduct Manager
Primary FocusOverseeing go-to-market strategies, launching products, coordinating cross-functional teamsDeveloping product vision, managing product lifecycle, defining features
Required SkillsProject management, marketing, communication, cross-team collaborationMarket research, user experience, technical understanding, strategic planning
Work EnvironmentMarketing, sales, product teams, often in fast-paced launch settingsProduct development teams, engineering, design, customer insights

The Go To Market Program Manager primarily focuses on launching products and coordinating cross-functional teams to ensure successful market entry. In contrast, the Product Manager concentrates on product development, strategy, and lifecycle management. Both roles require strong communication and project management skills but differ in their core responsibilities and daily activities.

Is a Go To Market Program Manager a good role?

A Go To Market Program Manager is a strategic role responsible for coordinating product launches, marketing strategies, and cross-functional teams to ensure successful market entry. It often requires strong project management, communication skills, and familiarity with market analysis tools. The role can offer growth opportunities and high visibility within organizations, making it a valuable career path for those interested in product and marketing management.

What does a go to market program manager do?

A go to market program manager oversees the planning and execution of strategies to launch products or services, coordinating cross-functional teams such as marketing, sales, and product development. They develop timelines, manage resources, and ensure alignment with business goals to successfully introduce offerings to the market.

What cities in California are hiring for Go To Market Program Manager jobs?

Cities in California with the most Go To Market Program Manager job openings:

Infographic showing various Go To Market Program Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 2% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $112,532 per year, or $54.1 per hour.

Recruiter (Go To Market)

San Francisco, CA • On-site

SupportFinity™
IT Services • 51 - 200 employees
Learn more about SupportFinity™external

$145K - $175K/yr

Other

Posted 5 days ago

Job description

As one of the first Recruiters on the Candid Health Recruiting Team, you’ll serve as a strategic partner and advisor to Hiring Managers. You’ll collaborate closely with them to understand their talent needs, develop recruitment strategies, and attract top talent for non-technical roles. In addition, you’ll work on strategic recruiting projects aimed at optimizing our hiring processes and to help build a best-in class recruiting team.

What You’ll Be Doing
  • Lead full cycle recruiting for sales and marketing positions, from sourcing and screening candidates to conducting interviews, extending offers, ensuring a seamless and positive candidate experience.
  • Partner closely with Hiring Managers to understand their talent needs and develop recruitment strategies that align with business objectives.
  • Proactively identify opportunities to streamline and optimize recruitment processes, and drive initiatives to improve efficiency, effectiveness, and candidate quality.
  • Build and maintain strong relationships with candidates, Hiring Managers, and cross-functional stakeholders.
Who You Are
  • 6+ years of full-cycle recruiting experience in a high volume environment.
  • Demonstrated success in building pipelines and developing top of funnel strategy.
  • Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with candidates, teammates, and stakeholders at all levels.
  • Humble and team-oriented, prioritizing collective success over individual. Values collaboration and diverse perspectives to achieve common goals.
  • Takes initiative, persists in the face of setbacks, and continuously strives for excellence in all endeavors.
  • Experienced in working with common recruiting tools and systems such as Ashby, and are able to leverage them to increase your productivity
  • You understand and use metrics to inform your hiring tactics and strategies and help hiring managers to do the same.
Location

Candid Health is an in-person team and this role is specifically for our San Francisco, Denver, or New York office.

Pay Transparency

The estimated starting annual salary range for this position is $145,000 - $175,000 USD. The listed range is a guideline from Pave data, and the actual base salary may be modified based on factors including job-related skills, experience/qualifications, interview performance, market data, etc. Total compensation for this position may also include equity, sales incentives (for sales roles), and employee benefits. Given Candid Health’s funding and size, we heavily value the potential upside from equity in our compensation package. Further note that Candid Health has minimal hierarchy and titles, but has broad ranges of experience represented within roles.

About the company

Candid Health

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