Gift Card Program Manager information
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$38.5K - $49.3K
5% of jobs
$77.6K is the 25th percentile. Wages below this are outliers.
$70.8K - $81.6K
6% of jobs
$81.6K - $92.4K
5% of jobs
$92.4K - $103.1K
6% of jobs
$103.1K - $113.9K
5% of jobs
The median wage is $116K / yr.
$113.9K - $124.7K
31% of jobs
$125.1K is the 75th percentile. Wages above this are outliers.
$124.7K - $135.5K
7% of jobs
$135.5K - $146.2K
15% of jobs
$146.2K - $157K
3% of jobs
How much do gift card program manager jobs pay per year?
As of Sep 10, 2026, the average yearly pay for gift card program manager in the United States is $107,460.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,500.00 and $132,500.00 per year, depending on experience, location, and employer.
A Gift Card Program Manager is responsible for overseeing the development, implementation, and ongoing management of a company's gift card program. This includes coordinating with vendors, managing gift card inventory, ensuring compliance with regulations, and analyzing sales data to optimize program performance. They also work closely with marketing teams to promote gift cards and may handle customer service issues related to gift card usage. Their role is essential for maximizing revenue and customer engagement through the gift card channel.
To thrive as a Gift Card Program Manager, you need expertise in product management, marketing strategy, and financial analysis, often supported by a bachelor's degree in business or a related field. Familiarity with payment processing systems, analytics platforms, and CRM tools is typically required, alongside knowledge of industry regulations. Strong project management, stakeholder communication, and problem-solving skills help drive program growth and effective cross-functional collaboration. These competencies are vital for optimizing program performance, ensuring compliance, and delivering a seamless customer experience.
Gift Card Program Managers often encounter challenges such as navigating complex regulatory requirements, ensuring seamless integration with payment systems, and coordinating with multiple internal teams like marketing, IT, and customer service. Additionally, developing partnerships with retailers and monitoring fraud prevention measures can be demanding. Successful managers proactively communicate across departments and stay up to date on compliance standards to ensure smooth product launches and ongoing program success.
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