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General Sales Representative Jobs in Racine, WI (NOW HIRING)

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General Sales Representative information

See Racine, WI salary details

$21.6K

$71.9K

$132.7K

How much do general sales representative jobs pay per year?

As of Sep 8, 2026, the average yearly pay for general sales representative in Racine, WI is $71,902.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,200.00 and $87,200.00 per year, depending on experience, location, and employer.

What is a general sales representative?

General Sales Representatives are professionals responsible for selling products or services to customers on behalf of a company. They identify potential clients, present products, negotiate deals, and ensure customer satisfaction throughout the sales process. Their role often involves meeting sales targets, maintaining client relationships, and keeping up-to-date with product information. General Sales Representatives may work across various industries and typically possess strong communication and interpersonal skills.

What are some common challenges general sales representatives face when working with diverse client bases?

General Sales Representatives often encounter the challenge of adapting their communication and sales strategies to suit a wide range of clients from different industries and backgrounds. This requires a strong understanding of each client’s unique needs, preferences, and pain points, as well as the ability to build rapport quickly. Additionally, managing multiple accounts simultaneously and prioritizing leads can be demanding, requiring excellent organizational skills and resilience. Success in this role often depends on staying up-to-date with product knowledge and maintaining flexibility to tailor solutions for each client.

What are the key skills and qualifications needed to thrive as a general sales representative, and why are they important?

To thrive as a General Sales Representative, you need strong communication, negotiation, and customer service skills, often supported by a bachelor’s degree in business or a related field. Familiarity with Customer Relationship Management (CRM) software, sales tracking tools, and sometimes product-specific certifications is typically required. Outstanding interpersonal skills, resilience, and the ability to quickly build rapport with clients set top performers apart. These skills and qualifications are crucial for meeting sales targets, fostering client loyalty, and driving business growth in a competitive market.

What is the difference between General Sales Representative vs Sales Associate?

AspectGeneral Sales RepresentativeSales Associate
CredentialsHigh school diploma; sales experience often preferredHigh school diploma; entry-level
Work EnvironmentRetail, wholesale, or direct sales settingsRetail stores, showrooms, or customer service areas
Employer & Industry UsageUsed across various industries including automotive, electronics, and wholesalePrimarily retail and consumer goods sectors
Search & Comparison IntentLooking for sales roles with broader responsibilitiesEntry-level sales roles focused on customer interaction

While both roles involve sales activities, a General Sales Representative typically handles a wider range of sales responsibilities across different industries, often requiring more experience. A Sales Associate usually works in retail environments, focusing on customer service and product sales at the store level. Understanding these differences helps job seekers find the role that best matches their skills and career goals.

What are the 5 main tasks of a general sales representative?

A general sales representative's main tasks include identifying potential customers, presenting and demonstrating products or services, negotiating sales agreements, maintaining customer relationships, and meeting sales targets. They often use communication skills and sales tools to effectively promote offerings and close deals in a competitive environment.

What cities near Racine, WI are hiring for General Sales Representative jobs?

Cities near Racine, WI with the most General Sales Representative job openings:

General Sales Representative jobs near you

Outside Sales Representative

Premium Retail Services

Menomonee Falls, WI

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 25 days ago

Premium Retail Services rating

4.9

Company rating: 4.9 out of 10

Based on 101 frontline employees who took The Breakroom Quiz

72nd of 72 rated business consultants

Job description

The Outside Sales Representative is responsible for driving sales growth and Danone brand presence within an assigned territory by engaging customers, performing sales and merchandising activities, while building strong relationships. This role focuses on achieving dynamic sales targets, increasing product distribution, supporting and maintaining promotional and display presence and delivering positive customer experience in a field-based environment.
 
Why Join Acosta?
Competitive salary + paid training.
Mileage reimbursement.
Health, vision, dental, short-term disability, life insurance, 401(k), and more are available.
Full time, daytime schedule working Mon - Fri between the hours of 7am - 5pm
Employee Referral Bonus! Share our opportunities with your friends and family
 
What You'll Do:  
Drive sales performance by promoting and selling consumer packaged goods (CPG) products and merchandising within assigned territory.
Build and maintain strong relationships with customers, store personnel and client stakeholders to drive in store sales growth.
Execute merchandising standards including displays and promotions.
Participate in in-store sales events and promotional events.
Identify new sales opportunities and expand product distribution.
Manage assigned territory through effective routing and prioritization.
Communicate sales performance insights to internal teams and clients.
Complete reporting and administrative tasks.
Ensure compliance with company policies and merchandising standards.
Maintain up-to-date knowledge of all products sold and new product launches.
Keep management informed of store issues, competitive activity, and market trends.
Ensure full product distribution and display in all assigned accounts. 
Document and report activities, including sales results, merchandising, and store observations. 
Perform other duties as assigned.
 
What We're Looking For:
Must be 18 years of age or older.
Must be comfortable using a smart device with multiple apps.
Ability to work independently under remote supervision with integrity and professionalism.
Physical ability to occasionally lift 25 lbs. and stand for extended periods.
Must have reliable transportation and willingness to travel to multiple stores in a territory.
Must be willing to transport required materials.
Experience in one or more of the following areas is preferred: outside sales, CPG industry, retail or field sales, and/or territory/route sales & merchandising. 
Retail and/or customer service experience preferred.
Strong communication skills are required.
 
 
This job posting covers the general job duties for this position and does not imply that these are the only tasks required. The Acosta Group's Talent Acquisition Team will go over any questions you have regarding the above during the interview process.

The Acosta Group is an Equal Opportunity Employer
By submitting your application you agree with and accept the Acosta Group Privacy Statement and Terms of Conditions.
US: http://acosta.jobs/privacy-policy-us/
Canada: http://acosta.jobs/privacy-policy-ca/
  
The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates.  If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work.  Employer Resources (e-verify.gov) 


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