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General Sales Representative Jobs in Racine, WI (NOW HIRING)

From pumps to scaffolding to general construction tools, we aim to be the only call needed to ... Summary Outside Sales Representative Are you seeking an entrepreneurial, empowering workplace that ...

Inside Sales Representative

Franksville, WI · On-site +1

$52K - $54K/yr

Under the direction of the Commercial Manager, the Inside Sales Representative will work ... Receives general supervision from the Commercial Property Manager EDUCATION AND EXPERIENCE

Attend and participate in general sales and district meetings. * Engage in ongoing training sessions. * Assist with the training of new employees as requested. * Review and analyze daily and weekly ...

Under the direction of the Commercial Manager, the Inside Sales Representative will work ... Receives general supervision from the Commercial Property Manager EDUCATION AND EXPERIENCE

Inside Sales Rep Mativ is a global leader in specialty materials headquartered in Alpharetta ... The above statements are intended to describe the general nature and level of work being performed ...

Sales Representative

Franklin, WI · On-site

$80K - $100K/yr

The Sales Representative will identify, develop, sell and service customers in the ready-mix ... Your general knowledge of ready-mix concrete products and building materials sets you apart.

POSITION TITLE: Inside Sales Representative LOCATION: New Berlin, WI As the inside member of a ... The above statements are intended to describe the general nature and level of work being performed ...

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General Sales Representative information

See Racine, WI salary details

$21.6K

$71.9K

$132.7K

How much do general sales representative jobs pay per year?

As of Sep 8, 2026, the average yearly pay for general sales representative in Racine, WI is $71,902.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,200.00 and $87,200.00 per year, depending on experience, location, and employer.

What is a general sales representative?

General Sales Representatives are professionals responsible for selling products or services to customers on behalf of a company. They identify potential clients, present products, negotiate deals, and ensure customer satisfaction throughout the sales process. Their role often involves meeting sales targets, maintaining client relationships, and keeping up-to-date with product information. General Sales Representatives may work across various industries and typically possess strong communication and interpersonal skills.

What are some common challenges general sales representatives face when working with diverse client bases?

General Sales Representatives often encounter the challenge of adapting their communication and sales strategies to suit a wide range of clients from different industries and backgrounds. This requires a strong understanding of each client’s unique needs, preferences, and pain points, as well as the ability to build rapport quickly. Additionally, managing multiple accounts simultaneously and prioritizing leads can be demanding, requiring excellent organizational skills and resilience. Success in this role often depends on staying up-to-date with product knowledge and maintaining flexibility to tailor solutions for each client.

What are the key skills and qualifications needed to thrive as a general sales representative, and why are they important?

To thrive as a General Sales Representative, you need strong communication, negotiation, and customer service skills, often supported by a bachelor’s degree in business or a related field. Familiarity with Customer Relationship Management (CRM) software, sales tracking tools, and sometimes product-specific certifications is typically required. Outstanding interpersonal skills, resilience, and the ability to quickly build rapport with clients set top performers apart. These skills and qualifications are crucial for meeting sales targets, fostering client loyalty, and driving business growth in a competitive market.

What is the difference between General Sales Representative vs Sales Associate?

AspectGeneral Sales RepresentativeSales Associate
CredentialsHigh school diploma; sales experience often preferredHigh school diploma; entry-level
Work EnvironmentRetail, wholesale, or direct sales settingsRetail stores, showrooms, or customer service areas
Employer & Industry UsageUsed across various industries including automotive, electronics, and wholesalePrimarily retail and consumer goods sectors
Search & Comparison IntentLooking for sales roles with broader responsibilitiesEntry-level sales roles focused on customer interaction

While both roles involve sales activities, a General Sales Representative typically handles a wider range of sales responsibilities across different industries, often requiring more experience. A Sales Associate usually works in retail environments, focusing on customer service and product sales at the store level. Understanding these differences helps job seekers find the role that best matches their skills and career goals.

What are the 5 main tasks of a general sales representative?

A general sales representative's main tasks include identifying potential customers, presenting and demonstrating products or services, negotiating sales agreements, maintaining customer relationships, and meeting sales targets. They often use communication skills and sales tools to effectively promote offerings and close deals in a competitive environment.

What cities near Racine, WI are hiring for General Sales Representative jobs?

Cities near Racine, WI with the most General Sales Representative job openings:

Sales Representative - Northern Illinois

Performance Food Group

Milwaukee, WI • On-site

Full-time

Medical, Retirement, PTO

Posted 12 days ago


Job description


We Deliver the Goods:
  • Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
  • Growth opportunities performing essential work to support America's food distribution system
  • Safe and inclusive working environment, including culture of rewards, recognition, and respect
Job Summary:
Responsible for the development of independent account business, with emphasis on overall profitability through both new sales and account penetration. Promote and sell company branded products and meet brand sales objectives. May also supports customer service activities for regional and/or national chain customers, thereby increasing visibility of the company in the marketplace and maximizing market share. Functions as a team member within the department and organization, as required, and performs any duty assigned to best serve the company
Job Responsibilities:
  • Generates additional business through analyzing sales territory and individual customers; samples products with existing and potential customers; plans general sales strategy including time and territory management; plans sales approach with individual customers; and conducts effective sales presentations.
  • Grows sales and profit margins on an ongoing basis to meet established sales and margin goals.
  • Sets up new customer accounts by determining pricing; works with Credit Department for initial authorization; other center personnel for scheduling order-taking, deliveries, etc. Performs initial follow-up work with customer ensuring delivery and product satisfaction.
  • Ensures customer satisfaction by providing an exemplary level of service by working closely with other center personnel to coordinate efforts to prevent and resolve customer problems. May be personally responsible for making deliveries in emergency situations.
  • Builds additional business with current customers through product penetration in order to maximize profitability of individual accounts.
  • Minimizes accounts receivable problems by monitoring accounts for compliance with credit terms and follows up on any problems.
  • Maintains awareness of pricing trends within sales territory, particularly on market driven / commodity products, to ensure competitive pricing.
  • Performs other related duties as assigned.

EEO Statement
Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.
Required Qualifications
High School Diploma/GED or Equivalent
6-12 months sales/marketing and/or restaurant experience
Valid Drivers License
Preferred Qualifications
Bachelors Degree Business Management, Sales/Marketing, or related area
1-2 years foodservice sales/marketing and/or restaurant experience
Company Description
Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.