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Game Product Manager Jobs in Wisconsin (NOW HIRING)

PUBG Madglory

Senior Product Marketing Manager

Madison, WI · On-site +1

$121K - $159K/yr

After the release of our flagship title in 2017 we have become one of the highest selling games of ... PUBG Studios Madglory seeks a Senior Product Marketing Manager to play a pivotal role in driving ...

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Game Product Manager information

See Wisconsin salary details

$52K

$160.9K

$198.8K

How much do game product manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for game product manager in Wisconsin is $160,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $142,300.00 and $198,800.00 per year, depending on experience, location, and employer.

What does a game product manager do?

A Game Product Manager oversees the development and success of a video game from conception through launch and beyond. They work closely with development, marketing, and sales teams to define the game's vision, set goals, and ensure the project aligns with business objectives. Their responsibilities include market research, roadmap planning, feature prioritization, and analyzing player feedback to drive improvements. Ultimately, they aim to deliver a game that meets both business targets and player expectations.

What are the key skills and qualifications needed to thrive as a game product manager?

To excel as a Game Product Manager, you need a background in product management, data analysis, and a solid understanding of game design, often supported by a degree in business, marketing, or a related field. Familiarity with analytics tools (such as Tableau or Google Analytics), project management platforms, and experience with agile development methodologies are typically required. Outstanding communication, creative problem-solving, and stakeholder management skills help you collaborate effectively across teams and respond to market trends. These abilities are essential for delivering successful games that meet business goals and player expectations.

How does a game product manager typically collaborate with development and marketing teams during a game's lifecycle?

A Game Product Manager acts as a bridge between the development and marketing teams, ensuring that both the game's features and promotional strategies align with overall business goals. Throughout the game's lifecycle, they facilitate communication by gathering player feedback, prioritizing feature updates with developers, and coordinating launch plans with marketers. This role requires balancing creative input with data-driven decisions, and regular cross-functional meetings are common to keep projects on track. Effective collaboration ensures the game meets player expectations and achieves commercial success.

What is the difference between Game Product Manager vs Game Producer?

AspectGame Product ManagerGame Producer
ResponsibilitiesOversees game development from a product perspective, focusing on features, monetization, and user engagement.Manages the production process, schedules, and coordination among teams to ensure timely delivery.
Required SkillsProduct management, market analysis, stakeholder communication, and game design understanding.Project management, team coordination, resource allocation, and scheduling skills.
Work EnvironmentCollaborates with designers, developers, marketers, and executives in a cross-functional team.Works closely with development teams, artists, and QA to oversee production workflows.

While both roles are vital in game development, the Game Product Manager focuses on the game's market success and user experience, whereas the Game Producer manages the production process to ensure timely and efficient delivery.

What job categories do people searching Game Product Manager jobs in Wisconsin look for?

The top searched job categories for Game Product Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Game Product Manager jobs?

Cities in Wisconsin with the most Game Product Manager job openings:

Game Product Manager jobs near you
Infographic showing various Game Product Manager job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $160,896 per year, or $77.4 per hour.

Senior Product Marketing Manager

PUBG Madglory

Madison, WI • On-site, Remote

$121K - $159K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

We are PUBG, the global battle royale phenomenon! After the release of our flagship title in 2017 we have become one of the highest selling games of all time with over 75 million copies sold - that's a lot of Chicken Dinners! And that's only the beginning: PUBG Madison is developing an exciting new IP that aims to push the shooter genre forward.
Our state-of-the art studio and brand-new motion capture studio are in the heart of Madison, WI, a city frequently named the best place to live in the US for its vibrant culture, natural beauty, and outstanding, innovative educational institutions. PUBG Madison has been named a Top Workplace in 2025 and 2026 for our positive, strong company culture. Experience the perfect balance of urban excitement and natural tranquility in a city with more than 200 miles of hiking and biking trails, an incredible downtown farmer's market, and family-friendly neighborhoods.
The role is open to remote work for those located in the United States and Canada. Preference will be given to those able to work in-person from our studio in Madison, Wisconsin.
The person we're looking for:
PUBG Studios Madglory seeks a Senior Product Marketing Manager to play a pivotal role in driving the success of our ambitious AAA live-service multiplayer shooter. You will own, develop, and execute high-impact online and offline marketing strategies across the full product lifecycle - from the initial launch through long-term live service - ensuring the game builds and sustains a passionate global community of players while meeting its commercial objectives. This position reports to the Publishing Lead and primarily works during CT business hours Mon-Fri but requires regular evening meetings for international collaboration.
Responsibilities:
Strategy & Lifecycle Ownership
  • Own, manage, and champion full-lifecycle product marketing campaigns from strategy through go-to-market and post-launch live operations, while driving alignment with key stakeholders.
  • Develop and execute comprehensive online and offline marketing strategies for the game's launch and ongoing live-service operations.
  • Collaborate with cross-functional and regional marketing teams to ensure tactical execution aligns with the marketing strategy and financial objectives of the product.
  • Design and operate platform-specific campaigns across all major platforms (PlayStation, Xbox, and PC).
Go-to-Market & Partnerships
  • Execute across all go-to-market functions and opportunities, including consumer product integrations, channel marketing, and partner marketing.
  • Lead marketing collaboration with key platform holders (Sony, Microsoft, etc.) and internal teams including Development, PR, Community and others.
  • Drive influencer and creator partnerships, community events, esports, and seasonal content marketing.
Agencies, Creative & Media
  • Lead and manage relationships with external marketing agencies, media partners, and creative vendors to deliver high-quality campaigns on time and within budget.
  • Work with external agencies and internal creative partners to produce best-in-class marketing content, including key art, logos, video trailers, and social media assets.
  • Plan and deploy effective paid advertising campaigns across a range of scopes and objectives, in partnership with internal teams and external agencies.
Performance, Analytics & Budget
  • Define, track, and optimize key performance indicators (KPIs) including traffic, reach, engagement, conversion, player acquisition cost, retention, and revenue.
  • Analyze campaign performance, player feedback, and market trends to derive actionable insights and continuously improve marketing efficiency.
  • Drive data-informed decision making through regular reporting, A/B testing, and post-campaign analysis.
Qualifications:
  • 5+ years of video game marketing experience, with a strong preference for live-service multiplayer titles.
  • Deep understanding of the shooter, multiplayer, live-ops, and free-to-play games landscape.
  • Demonstrated success organizing and championing a marketing plan from strategy through go-to-market and post-launch live operations.
  • Direct experience working with and managing external marketing agencies (creative, media buying, performance, PR, or social).
  • Experience leading cross-functional collaboration with internal teams and external partners including platform holders.
  • Strong project-management skills with the ability to run multiple projects across multiple teams in a fast-paced, dynamic environment.
  • Strong understanding of how to appeal to and engage both the endemic gaming audience and the mass-market consumer.
  • Ability to produce and evaluate creative work through the lens of good creative direction, product positioning, and marketing objectives.
  • Strong analytical skills, with the ability to translate complex data, player feedback, and performance metrics into clear strategic actions and business cases framed by KPIs and ROI.
  • Ability to set and meet expectations for timelines, budgets, and deliverables with quality and consistency.
  • Experience managing multi-million-dollar marketing budgets, including monthly expense tracking and forecasting.
  • Able to work during 11am-4pm CT Monday-Friday with regular availability during 8-11pm CT for international collaboration meetings
What We Offer:
  • A highly competitive total compensation package
  • Comprehensive employer funded healthcare - ensuring you pay nothing out of pocket for in-network medical care
  • Employer-paid premiums for dental, vision, short & long-term disability, life insurance, and AD&D insurance
  • Generous time off including 20 days of prorated PTO, 12 paid holidays and a studio-wide holiday break annually
  • Generous annual sick leave days to prioritize your well-being
  • Annual health & wellness, video game, and continuing education reimbursements
  • Industry-leading family planning and fertility care benefits, including gender-affirming care, through Carrot Fertility
  • Enjoy free catered lunches, meal reimbursements, and snacks and beverages for in office staff
  • Engage in regular team outings and events to foster a positive work culture
  • 401K with a company match for your financial well-being

PUBG Studios provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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