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Funnel Jobs in Virginia (NOW HIRING)

ISI Enterprises

Digital Marketing Specialist

Reston, VA · On-site

$80K - $90K/yr

This role will support lead generation efforts, driving qualified traffic into the funnel and nurturing each step of their buyer journey, while developing real fluency in the DIB security/compliance ...

Analyst1

VP of Marketing

Reston, VA

Use insights to * refine messaging, optimize the marketing funnel, and measure the success of every * marketing initiative. * Collaborate Across Departments : Partner closely with Sales, Product, and ...

Columbia Sportswear

Develop and execute full funnel marketing strategies to drive customer acquisition, engagement, and retention * Leadership: Guide, mentor, and empower a high-performing marketing team, fostering a ...

Columbia

Develop and execute full funnel marketing strategies to drive customer acquisition, engagement, and retention * Leadership: Guide, mentor, and empower a high-performing marketing team, fostering a ...

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$11

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How much do funnel jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for funnel in Virginia is $28.50, according to ZipRecruiter salary data. Most workers in this role earn between $20.48 and $35.77 per hour, depending on experience, location, and employer.

What is a funnel?

A Funnel job typically involves designing, implementing, and optimizing marketing or sales funnels to guide potential customers through a structured journey toward conversion. This role requires skills in digital marketing, data analysis, and automation tools to streamline customer acquisition and retention. Professionals in this field work on strategies such as lead generation, email sequences, landing page optimization, and analytics tracking to improve funnel performance.

What are the key skills and qualifications needed to thrive as a marketing funnel specialist, and why are they important?

To thrive as a Marketing Funnel Specialist, you need expertise in digital marketing strategy, data analysis, and conversion rate optimization, often supported by a marketing degree or relevant certifications. Familiarity with tools like HubSpot, ClickFunnels, Google Analytics, and CRM systems is commonly required. Strong project management, creativity, and communication skills help professionals effectively design funnels and collaborate with cross-functional teams. These competencies are crucial for driving leads, optimizing customer journeys, and delivering measurable business growth.

What are some common challenges faced by professionals in funnel management roles, and how can they be addressed?

Professionals responsible for funnel management often face challenges such as maintaining high-quality leads, accurately forecasting conversions, and ensuring alignment between marketing and sales teams. To address these issues, it's important to implement robust tracking systems, frequently review and clean lead data, and foster open communication across departments. Leveraging automation tools and regular performance analysis can also help streamline processes and improve overall funnel efficiency.

What is the difference between Funnel vs Digital Marketing Specialist?

AspectFunnelDigital Marketing Specialist
Required CredentialsMarketing certifications, knowledge of sales funnelsMarketing degrees, certifications in digital marketing
Work EnvironmentFocus on sales funnels, conversion optimizationBroader digital marketing activities, campaigns
Employer & Industry UsageUsed in sales-driven industries, e-commerceUsed across various industries, including retail, tech
Search & Comparison IntentUnderstanding funnel strategies, rolesDigital marketing tactics, career paths

While both roles involve marketing strategies, a Funnel specialist primarily focuses on designing and optimizing sales funnels to increase conversions. A Digital Marketing Specialist has a broader scope, managing various online marketing channels. The Funnel role is more specialized, often working closely with sales teams, whereas the Digital Marketing Specialist handles multiple digital campaigns across platforms.

What are the most commonly searched types of Funnel jobs in Virginia?

The most popular types of Funnel jobs in Virginia are:

What are popular job titles related to Funnel jobs in Virginia?

For Funnel jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Funnel jobs in Virginia look for?

The top searched job categories for Funnel jobs in Virginia are:

What cities in Virginia are hiring for Funnel jobs?

Cities in Virginia with the most Funnel job openings:

Funnel jobs near you
Infographic showing various Funnel job openings in Virginia as of August 2026, with employment types broken down into 88% Full Time, 9% Part Time, and 3% Contract. Highlights an 76% Physical, 3% Hybrid, and 21% Remote job distribution, with an average salary of $59,288 per year, or $28.5 per hour.

Staff Product Manager - Apply & Checkout Experience

Richmond, VA • On-site, Remote

Koalafi
Finance and Insurance • 51 - 200 employees
Learn more about Koalafiexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago

Job description

At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time.
Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.
Interested in learning more about how we're transforming the financing experience and joining our team?
About The Role
We're looking for a Staff Product Manager to lead and evolve Koalafi's Originations product: the end-to-end apply & checkout experiences that serve as the front door to financing for every customer. This is a high-impact role at the center of Koalafi's strategy to accelerate growth by making it easier, faster, and more intuitive for consumers to finance their purchases across both online and in-store channels.
This role is ideal for a product manager who thrives working at the intersection of strategy, execution, and deep cross-functional collaboration. You'll set the direction for Originations by aligning diverse partners, from Risk and Compliance to Marketing and Sales, around a cohesive strategy that accelerates growth while maintaining a unified vision.
What You'll Do
Define and drive the Originations roadmap
  • Lead product vision, strategy, roadmap, and execution for the Originations product as an engine for growth
  • Develop the product strategy for apply & checkout flows that are reusable across diverse merchant and consumer contexts - such as a consumer's mobile phone to a store owner's point-of-sale system or e-commerce checkout integration

Grow and optimize the Originations funnel
  • Drive continuous funnel optimization by identifying conversion opportunities using quantitative data and qualitative insights to ship rapid improvements while balancing profitability and compliance
  • Grow Koalafi's distribution across channels by partnering with cross-functional teams to design and ship frictionless experiences that work for both merchants and consumers

Shape the product for rapid insight generation and experimentation
  • Partner with analytics and engineering to instrument the funnel, generate actionable insights, and run A/B tests to validate hypotheses and measure outcomes
  • Mentor other PMs and establish best practices for experimentation and funnel analysis across the broader organization

Champion the customer experience
  • Champion the customer, bringing curiosity and empathy to every decision to ensure the application experience meets real customer needs
  • Conduct user research and map consumer and merchant journeys to uncover usability gaps and unmet needs

Lead delivery as the embedded product manager for the Originations team
  • Partner continuously with engineering and design to define the what and the why, translating business opportunities and customer insights into user centric solutions, while empowering the team to determine the how
  • Maintain a prioritized backlog with crisp epics and stories, clear acceptance criteria, and measurable outcomes
  • Partner with analysts and product marketers to define success metrics, ensure releases are instrumented, review post-launch outcomes, and align go-to-market strategy with top-of-funnel campaigns

About You
  • 7+ years of product management experience, with a track record of owning application flows, onboarding funnels, checkout experiences, or other high-volume conversion-critical surfaces
  • Growth-minded and highly analytical, with deep experience in funnel optimization, experimentation, and hypothesis-driven development
  • Proficient with analytics and experimentation tools
  • Strong customer empathy and discovery skills
  • Demonstrated judgment in balancing short-term business needs with long-term product health and scalability
  • Ability to lead and influence cross-functional teams toward a common goal
  • Excellent communicator who brings clarity and builds alignment across diverse stakeholders
  • Comfortable operating in ambiguous environments and able to create clarity, structure, and momentum over time

Preferred Qualifications
  • Experience in fintech, lending, embedded finance, or consumer financial services-particularly in originations or application flow domains
  • Familiarity with the tradeoffs between conversion optimization and credit risk management in lending contexts
  • Experience with both e-commerce and in-store / point-of-sale product experiences
  • Familiarity with multi-merchant or platform business models where the application experience must adapt to diverse merchant context

Location: Richmond, VA; Arlington, VA; or Remote (U.S.). Associates near one of our office locations may work in-office, hybrid, or remotely. Remote opportunities are available to candidates throughout the United States.
Salary Range: $160,000-$200,000 per year (depending on experience and location)
Additional Compensation: This position will be eligible to participate in company bonus plan.
The final salary offer will depend on factors including, but not limited to, experience, skills, and geographic location. The actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
Applications will be accepted until position is filled.
Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most.
Benefits:
At Koalafi, you will have a direct impact on our products and help shape the company's success. We offer competitive compensation & benefits packages to keep you at your best:
  • Comprehensive medical, dental, and vision coverage
  • 20 PTO days + 11 paid holidays
  • 401(k) retirement with company matching
  • Student Loan & Tuition Reimbursement
  • Commuter assistance
  • Parental leave (maternal + paternal)
  • Inclusion and Associate Engagement Programs

Who we are & what we value:
  • We focus on what's most important
  • We set clear expectations and deliver
  • We embrace challenges to reach our full potential
  • We ask, "How can this be better?"
  • We move fast together

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