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Funnel Leasing Jobs in Virginia (NOW HIRING)

Acosta

Territory Sales Representative

Alexandria, VA

$32K - $35K/yr

You will build relationships with property managers and leasing teams, host on-site events, and ... funnel. With over 10,000 experts in the field and more than 150 corporate employees, we have a ...

Acosta

Territory Sales Representative

Alexandria, VA · On-site

$32K - $35K/yr

You will build relationships with property managers and leasing teams, host on-site events, and ... funnel. With over 10,000 experts in the field and more than 150 corporate employees, we have a ...

All JobsFunnel Leasing JobsFunnel Leasing Jobs in Virginia

Funnel Leasing information

See Virginia salary details

$13

$17

$22

How much do funnel leasing jobs pay per hour?

As of Aug 3, 2026, the average hourly pay for funnel leasing in Virginia is $18.00, according to ZipRecruiter salary data. Most workers in this role earn between $16.20 and $19.09 per hour, depending on experience, location, and employer.

What is a leasing funnel?

A leasing funnel is a process used by leasing professionals to guide prospective tenants through the steps of renting a property, from initial inquiry to lease signing. It involves marketing, lead qualification, property tours, and application management to convert interest into a lease agreement. Effective use of customer relationship management (CRM) tools and communication skills are essential in managing the funnel efficiently.

How does Funnel Leasing work?

Funnel Leasing is a property management role focused on guiding prospective tenants through the leasing process. It involves tasks such as marketing available units, conducting property tours, screening applicants, and preparing lease agreements, often using leasing software and customer relationship management tools. The role requires strong communication skills and knowledge of leasing regulations.

What is the difference between Funnel Leasing vs Leasing Consultant?

FeatureFunnel LeasingLeasing Consultant
Primary RoleOversees leasing process, manages leads, and optimizes sales funnelInteracts directly with prospective tenants, shows units, and processes leases
Required CredentialsReal estate license often preferred; sales and customer service skillsReal estate license may be required; sales and communication skills
Work EnvironmentOffice-based with some on-site visitsPrimarily on-site at property locations
Industry UsageUsed in property management and leasing companiesCommon in apartment communities and rental properties

Funnel Leasing focuses on managing the entire leasing process and lead conversion, often involving digital marketing and sales funnel strategies. In contrast, a Leasing Consultant directly engages with prospective tenants, showing units and closing leases. Both roles require sales skills and industry knowledge but differ in scope and daily activities.

What jobs pay 500,000 a year in the US?

High-paying roles related to Funnel Leasing or similar industries typically include executive positions such as Chief Executive Officer (CEO), Chief Operating Officer (COO), or Chief Financial Officer (CFO), which can reach or exceed $500,000 annually with bonuses and stock options. Other specialized roles like senior sales directors or real estate investment managers may also earn this level of income, especially with extensive experience and performance-based incentives. These positions often require advanced skills, leadership experience, and industry knowledge.

What are the key skills and qualifications needed to thrive as a Funnel Leasing Specialist, and why are they important?

To excel as a Funnel Leasing Specialist, you need a solid understanding of property leasing practices, customer relationship management, and sales techniques, often supported by experience in real estate or property management. Familiarity with leasing management software like Funnel Leasing, CRM platforms, and digital communication tools is typically required. Strong interpersonal skills, attention to detail, and the ability to multitask help you build rapport with prospective tenants and efficiently manage leasing processes. These competencies are crucial for maximizing occupancy rates, ensuring tenant satisfaction, and streamlining leasing operations.

What are some common challenges faced by professionals working in Funnel Leasing, and how can they overcome them?

Professionals in Funnel Leasing often encounter challenges related to adapting to rapidly evolving property management technologies and maintaining effective communication between property managers, leasing agents, and prospective renters. Staying up to date with the platform's latest features and industry best practices is crucial. Additionally, managing a high volume of leads while delivering a personalized leasing experience requires strong organizational and customer service skills. Participating in ongoing training sessions and collaborating closely with team members can help overcome these hurdles and ensure success in the role.

What is a funnel job?

A funnel job typically refers to a role involved in managing or optimizing sales or marketing funnels, which are processes designed to guide potential customers through stages from awareness to purchase. These roles often require skills in lead generation, customer engagement, and data analysis, and may involve using tools like CRM or marketing automation platforms.

What is Funnel Leasing?

Funnel Leasing is a software platform designed to help property management companies and multifamily housing operators streamline their leasing operations. It centralizes communication, automates leasing workflows, and provides tools for lead management, resident engagement, and analytics. By using Funnel Leasing, teams can improve efficiency, reduce manual tasks, and enhance the experience for both leasing agents and prospective residents.
What are popular job titles related to Funnel Leasing jobs in Virginia? For Funnel Leasing jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Funnel Leasing jobs in Virginia look for? The top searched job categories for Funnel Leasing jobs in Virginia are:
What cities in Virginia are hiring for Funnel Leasing jobs? Cities in Virginia with the most Funnel Leasing job openings:
Funnel Leasing jobs near you
Infographic showing various Funnel Leasing job openings in Virginia as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $37,435 per year, or $18 per hour.

Property Marketing Specialist

The Franklin Group

Virginia Beach, VA • On-site

$60K - $75K/yr

Full-time

Posted 2 days ago

New

Job description

Property Marketing Specialist
Position Summary
The Property Marketing Specialist is responsible for developing and executing marketing strategies that drive qualified traffic, support occupancy goals, and maximize leasing performance across a portfolio of multifamily communities. This role serves as the primary marketing partner to Regional Operations, Leasing Teams and Third-Party Asset Managers, ensuring each community has a customized marketing strategy aligned with business objectives.
The ideal candidate combines digital marketing expertise, project management, market analysis, and strong cross-functional collaboration to deliver measurable leasing results.
Essential Responsibilities
Property Marketing Strategy
  • Develop and execute annual marketing plans for assigned communities.
  • Build customized marketing strategies based on occupancy, leasing velocity, competitive positioning, and market conditions.
  • Recommend channel mix, budget allocation, and promotional strategies.
  • Ensure brand consistency across all customer touchpoints.

Lease-Up Marketing
Serve as the marketing lead for new developments and repositioning projects.
Responsibilities include:
  • Developing comprehensive lease-up marketing plans and timelines
  • Coordinating pre-leasing campaigns
  • Managing creative asset development
  • Launching websites and digital advertising campaigns
  • Coordinating signage, collateral, photography, videography, and virtual tours
  • Supporting grand opening events and community activations
  • Monitoring leasing velocity and recommending strategy adjustments

Digital Marketing
Manage property-level digital marketing initiatives, including:
  • Property websites
  • Paid search (PPC)
  • Paid social campaigns
  • Internet Listing Services (ILS)
  • SEO optimization
  • Reputation management
  • Email marketing
  • CRM campaign execution
  • Online conversion optimization

Monitor campaign performance and optimize based on data and leasing results.
Regional Marketing Support
Partner closely with:
  • Regional Property Managers
  • Community Managers
  • Leasing Teams
  • Asset Managers

Provide strategic marketing guidance to improve:
  • Lead quality
  • Tour volume
  • Tour-to-lease conversion
  • Occupancy
  • Resident retention

Performance Analytics
Analyze property performance using KPIs including:
  • Cost per Lead
  • Cost per Tour
  • Cost per Lease
  • Lead-to-Tour Conversion
  • Tour-to-Lease Conversion
  • Occupancy
  • Leasing Velocity
  • Website Conversion Rate
  • Digital Campaign Performance
  • Marketing ROI

Prepare monthly reporting and recommend optimization strategies.
Market Intelligence
Partner with Operations Teams to conduct ongoing competitive research including:
  • Pricing trends
  • New supply
  • Competitor marketing
  • Promotions
  • Amenity positioning
  • Consumer trends

Translate market insights into actionable marketing recommendations.
Qualifications
Required
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 4-7 years of marketing experience
  • 2+ years in multifamily marketing preferred
  • Experience supporting lease-ups and stabilized assets
  • Strong project management skills
  • Excellent written and verbal communication
  • Proficiency with Microsoft Office and Google Workspace

Preferred Experience
Experience with:
  • Yardi
  • RealPage
  • Funnel Leasing
  • EliseAI
  • Google Analytics
  • Google Ads
  • Meta Business Suite
  • Multifamily ILS Platforms

Reports To: Vice President of Marketing
Works Closely With:
  • Regional Property Managers
  • Community Managers
  • Asset Management
  • Development
  • Creative Team
  • Digital Marketing Team
  • Marketing Operations
  • External Agencies and Vendors

Salary Range is $60,000 - $75,000 per year.
The base salary range displayed represents the expected minimum and maximum compensation for this role at the time of posting. Final salary offers are determined based on multiple factors, including the candidate's relevant experience, specific skills, qualifications, and type of property.
CORPORATE INTEGRITY: All team members in all positions are expected to act professionally at all times, including but not limited to treating others with respect, valuating diversity, supporting team/community goals, following company policies and procedures and fostering company core values.
Franklin Group is an Equal Opportunity Employer.

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