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Full Time Subscription Manager Jobs in Michigan (NOW HIRING)

Class Valuation

MI

$70K - $160K/yr

... subscription! * 401K WITH COMPANY MATCH - Secure your future with our robust 401K program ... with management support teams. *Comprehensive benefits are available to our full-time staff ...

Doctors of Physical Therapy

Physical Therapist

Bad Axe, MI · On-site

$1.4K - $1.9K/wk

We are looking for a full time Physical Therapist to uphold our excellent patient care standards ... Continued Education Support and Medbridge subscription * Referral Program Requirements Skills

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Full Time Subscription Manager information

What are some common challenges faced by Full Time Subscription Managers, and how can they be effectively addressed?

Full Time Subscription Managers often encounter challenges such as reducing customer churn, optimizing pricing strategies, and ensuring seamless onboarding experiences. Addressing these requires strong data analysis skills to identify churn patterns, proactive communication with customers to understand their needs, and close collaboration with product, marketing, and customer support teams. Staying updated on industry trends and continuously refining processes also help in maintaining subscriber growth and satisfaction.

What are the key skills and qualifications needed to thrive as a Full Time Subscription Manager, and why are they important?

To thrive as a Full Time Subscription Manager, you need expertise in subscription lifecycle management, data analysis, and customer retention strategies, typically supported by a background in business, marketing, or a related field. Familiarity with CRM platforms, subscription management software (like Zuora or Chargebee), and analytics tools is often required. Strong communication, problem-solving, and organizational skills help build relationships with customers and coordinate cross-functional teams. These abilities are crucial for maximizing subscriber growth, reducing churn, and ensuring consistent revenue streams.

What does a Full Time Subscription Manager do?

A Full Time Subscription Manager oversees all activities related to managing and optimizing a company's subscription-based products or services. Their responsibilities include acquiring and retaining subscribers, handling billing processes, analyzing customer data, and developing strategies to increase customer satisfaction and reduce churn. They often collaborate with marketing, sales, and customer support teams to ensure seamless subscription experiences for customers. The role requires strong analytical, communication, and organizational skills, as well as a thorough understanding of subscription business models.

What is the difference between Full Time Subscription Manager vs Part Time Subscription Manager?

AspectFull Time Subscription ManagerPart Time Subscription Manager
Work HoursTypically 35-40 hours per weekLess than 20 hours per week
ResponsibilitiesOversees subscription services, manages team, develops strategiesSupports subscription processes, assists with customer inquiries
CredentialsRelevant experience in subscription services, customer managementSimilar credentials but often less extensive
Work EnvironmentOffice-based, collaborative team settingFlexible, often remote or part-time

The main difference between a Full Time Subscription Manager and a Part Time Subscription Manager lies in work hours, responsibilities, and commitment level. Full Time managers handle comprehensive duties, team leadership, and strategic planning, while Part Time managers focus on supporting roles with flexible schedules. Both roles require relevant experience in subscription services and customer management, but the full-time position typically demands more extensive credentials and a consistent presence in the workplace.

What cities in Michigan are hiring for Full Time Subscription Manager jobs? Cities in Michigan with the most Full Time Subscription Manager job openings:
Full Time Subscription Manager jobs near you

Director of Lifecycle Marketing

Truly Free Home

Williamsburg, MI • Remote

Full-time

Re-posted 14 days ago

Job description

Director of Lifecycle Marketing (Email & SMS - Direct Response)
Department: Marketing

** 2 Positions, one with Truly Free Home and the other with our sister companyTrulyFree.com (Marketplace)
Reports to: CMO for Truly Free Home, Executive Director of Marketing for TrulyFree.com
Location: Remote
Employment Type: Full-time
Compensation: Base + Performance Bonus (tied to Email/SMS Revenue + Subscription Growth)


About Us
Truly Free Home - We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion. Email and SMS are not support channels-they are core profit centers responsible for a significant portion of company revenue.


TrulyFree.com is a non-toxic alternative marketplace with over hundreds of brands and thousands of products. For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers.


Position Overview
We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30-40% of total company revenue through lifecycle marketing. You will lead strategy and execution across large-scale databases (2-3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization.

You will be responsible for building a predictable, profit-generating lifecycle operating system-one that continuously optimizes retention, increases LTV, and improves subscription performance.


This role requires a true operator-someone who can:

  • Run a high-volume campaign engine
  • Make decisive calls on offers, products, and promotions
  • Close the loop between performance data and future strategy


Core Ownership Areas
1. Revenue Ownership (Email + SMS)

  • Own and deliver 30-40%+ of total company revenue through lifecycle channels
  • Build and execute a high-frequency, high-conversion campaign calendar
  • Decide what products, offers, and promotions get deployed based on performance data
  • Drive first purchase, repeat purchase, and subscription conversion

2. Lifecycle & Subscription Strategy

  • Architect and continuously optimize end-to-end customer journeys, including:
    • Acquisition nurture
    • Conversion flows
    • Post-purchase monetization
    • Replenishment & subscription upsell
    • Win-back/reactivation
  • Partner with leadership to define and evolve subscription strategy at a strategic level
  • Improve rebill rates, churn reduction, and subscriber LTV

3. Messaging, Copy & Offer Strategy

  • Lead direct-response messaging strategy across Email and SMS
  • Ensure every send has a clear objective: drive revenue, conversion, or retention
  • Develop and refine:
    • Offer frameworks
    • Promotional hooks
    • Urgency and conversion tactics
  • Maintain balance between brand integrity and aggressive performance marketing

4. Data, Reporting & Feedback Loop

  • Own reporting and performance analysis across lifecycle channels:
    • Revenue per send / per subscriber
    • Contribution to total revenue
    • Conversion rates, AOV, LTV, churn
  • Build a closed-loop feedback system:
    • Insights Hypothesis Test Scale
  • Use data to inform:
    • Campaign cadence
    • Offer selection Segmentation strategy
  • Develop a predictable, repeatable system for revenue generation and optimization

5. Operating System & Process Development

  • Build and maintain a scalable lifecycle marketing operating system, including:
    • Campaign planning cadence
    • Testing frameworks
    • Performance review cycles
  • Establish clear processes for ongoing optimization and iteration
  • Ensure lifecycle is a data-forward, continuously improving retention engine


Key Requirements

  • 6-10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
  • Proven experience managing large-scale lists (2-3M+ subscribers) or multiple segmented lists
  • Demonstrated success driving 30%+ of company revenue from Email/SMS
  • Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
  • Strong background in direct response marketing (copy, offers, conversion strategy)
  • Experience owning subscription performance and retention optimization
  • Strong technical fluency:
    • Deliverability best practices
    • Data flows, tracking, and integrations
  • Analytical mindset with ability to translate data into action quickly
  • Ability to operate both strategically and tactically (player-coach)


What Success Looks Like

  • Email and SMS consistently drive 30-40%+ of total revenue
  • A high-output, high-performing campaign engine running weekly
  • Measurable improvements in:
    • Subscription conversion and rebill rates
    • Retention and LTV
  • Strong inbox placement and deliverability health across all sends
  • A clear, scalable lifecycle operating system that produces predictable results
  • Continuous testing culture with clear performance insights driving decisions


Compensation & Incentives

  • Competitive base salary
  • Performance bonus tied directly to:
    • Email/SMS revenue contribution
    • Subscription growth and retention metrics


Apply