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Freelance Urban Data Analytics Jobs in Indiana (NOW HIRING)

Parcil Safety

Performance Creative Lead

Evansville, IN · Remote

$70K - $80K/yr

... freelancers, but your primary responsibility is determining what should be created and why, not ... Comfortable analyzing marketing data and translating insights into creative decisions. * Experience ...

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Freelance Urban Data Analytics information

What is freelance urban data analytics?

Freelance urban data analytics involves working independently to collect, analyze, and interpret data related to urban environments, such as city infrastructure, transportation, population trends, and sustainability. Freelancers in this field help cities and organizations make data-driven decisions to improve urban planning, resource allocation, and quality of life. Projects may include analyzing traffic patterns, mapping public spaces, or evaluating environmental impacts. These professionals often use tools like GIS, Python, or R, and work remotely or on a contractual basis for governments, nonprofits, or private firms.

What are the key skills and qualifications needed to thrive as a freelance urban data analyst?

To thrive as a Freelance Urban Data Analyst, you need strong analytical skills, statistical knowledge, and experience with urban planning concepts, often supported by a degree in urban studies, data science, or a related field. Proficiency with GIS software, data visualization tools like Tableau or Power BI, and programming languages such as Python or R is typically required. Excellent communication, problem-solving, and project management skills help you translate complex data into actionable insights for diverse stakeholders. These abilities are essential for delivering impactful, data-driven solutions that address urban challenges and inform policy decisions.

What are some common challenges faced by freelance urban data analysts when working with city agencies or urban planning teams?

Freelance urban data analysts often encounter challenges such as accessing high-quality, up-to-date datasets and navigating data privacy regulations set by city agencies. Additionally, aligning on project goals and deliverables with diverse stakeholders—such as urban planners, government officials, and community organizations—can require strong communication and adaptability. Building trust and demonstrating the value of data-driven insights is critical, especially when collaborating remotely or on short-term contracts. Successful freelancers proactively clarify expectations, maintain clear documentation, and stay updated on urban data standards to overcome these hurdles.

What is the difference between Freelance Urban Data Analytics vs Urban Data Analyst?

AspectFreelance Urban Data AnalyticsUrban Data Analyst
CredentialsTypically requires a degree in data science, urban planning, or related fields; certifications like GIS or data analysis are commonUsually holds a degree in urban planning, geography, or data analysis; certifications may include GIS or data analysis credentials
Work EnvironmentIndependent, project-based work often remote or on-site with multiple clientsEmployed by organizations, working in office or on-site urban projects
Employer & Industry UsageFreelance consultants, startups, or independent contractors in urban planning, transportation, or smart city projectsMunicipalities, urban planning firms, or research institutions

Freelance Urban Data Analytics involves independent, project-based work with diverse clients, while Urban Data Analysts are typically employed by organizations to analyze urban data within a structured environment. Both roles require similar credentials but differ mainly in work setting and employment type.

What are popular job titles related to Freelance Urban Data Analytics jobs in Indiana?

For Freelance Urban Data Analytics jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Freelance Urban Data Analytics jobs in Indiana look for?

The top searched job categories for Freelance Urban Data Analytics jobs in Indiana are:

What cities in Indiana are hiring for Freelance Urban Data Analytics jobs?

Cities in Indiana with the most Freelance Urban Data Analytics job openings:

Freelance Urban Data Analytics jobs near you
Infographic showing various Freelance Urban Data Analytics job openings in Indiana as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 13% Part Time, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Performance Creative Lead

Parcil Safety

Evansville, IN • Remote

$70K - $80K/yr

Full-time

Re-posted 19 days ago

Job description

Evansville, IN | Remote | Full-Time
 Reports to: CEO
 Compensation: $70,000 - $80,000 USD annually

About the Role

We're looking for a Performance Creative Lead who believes creative is one of the biggest drivers of business growth. This role isn't about producing the most beautiful graphics—it's about creating campaigns that increase clicks, conversions, and revenue.

You'll own the creative strategy for our direct-to-consumer brand, ensuring the right creative reaches the right customer at every stage of the buying journey. You'll work closely with leadership to understand business priorities, develop campaign concepts, and direct our internal and external creative resources to bring those ideas to life.

You'll collaborate with our graphic designer, video production partners, photographers, and freelancers, but your primary responsibility is determining what should be created and why, not necessarily creating every asset yourself.

What You'll Own

Creative Strategy

  • Own the company's creative roadmap and campaign calendar.
  • Develop creative strategies that support new product launches, seasonal promotions, advertising campaigns, Amazon growth, website optimization, email marketing, and brand initiatives.
  • Translate business objectives into complete creative campaigns.
  • Ensure every campaign includes the right assets for every stage of the customer journey.

Performance Creative

  • Analyze campaign performance to identify winning creative and opportunities for improvement.
  • Use customer behavior, advertising data, and testing results to guide creative decisions.
  • Develop hypotheses for new messaging, hooks, offers, visuals, and formats.
  • Build and manage a continuous creative testing roadmap.
  • Measure success through business outcomes, including CTR, conversion rate, ROAS, CPA, and revenue.

Customer & Market Research

  • Research and analyze reviews to understand buying motivations.
  • Monitor competitors, market trends, and emerging creative formats.
  • Identify customer objections and translate them into compelling messaging.
  • Continuously uncover new angles, stories, and positioning opportunities.

Creative Direction

  • Write creative briefs that clearly communicate campaign objectives and customer insights.
  • Direct internal and external creative partners, including graphic designers, video production partners, photographers, and freelancers.
  • Review creative work and provide feedback before launch.
  • Ensure campaigns remain cohesive across Amazon, Shopify, Meta, email, and other channels.

Brand Growth

  • Maintain a consistent brand voice while continuously improving how customers perceive Parcil Safety.
  • Balance long-term brand building with short-term performance marketing.
  • Identify opportunities to improve the customer experience through better creative.
What Success Looks Like

Within your first year, you'll help us:

  • Increase website conversion rate.
  • Launch more high-performing creative each month.
  • Improve advertising efficiency across Meta, Amazon, Google, and other paid channels.
  • Build repeatable systems for creative planning and testing.
  • Reduce creative bottlenecks by proactively planning campaigns.
  • Create a predictable creative engine that supports business growth.
What We're Looking For
  • 5+ years in creative strategy, performance marketing, brand strategy, growth marketing, or direct-to-consumer eCommerce.
  • Deep understanding of customer psychology and buying behavior.
  • Strong copywriting and messaging skills.
  • Experience developing creative campaigns that drive measurable business results.
  • Comfortable analyzing marketing data and translating insights into creative decisions.
  • Experience creating creative briefs and managing creative projects.
  • Ability to balance strategic thinking with hands-on execution.
  • Experience working with designers, videographers, photographers, and freelancers.
  • Strong organizational and project management skills.
Nice to Have
  • Amazon creative experience (A+, Brand Store, listing optimization, Sponsored Brands).
  • Shopify experience.
  • Meta advertising experience.
  • AI tools for creative development.
  • Experience with consumer products or direct-to-consumer brands.
Why Join Us?

You’ll have the opportunity to shape how a growing brand shows up in the market. Your work will influence brand perception, advertising performance, and business growth. This is a role for someone who wants creative ownership, strategic input, and the ability to see their ideas directly impact the business.