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Freelance Sem Jobs in Michigan (NOW HIRING)

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about ... You will work closely with our development, content, and marketing teams to identify opportunities ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about ... You will work closely with our development, content, and marketing teams to identify opportunities ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about ... You will work closely with our development, content, and marketing teams to identify opportunities ...

Apex Systems

SEO Specialist

Detroit, MI · On-site

Apex also offers recruitment solutions for other select professional skills and workforce needs Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

You will work closely with media, site, analytics, product, and marketing partners to identify ... Conduct comprehensive technical SEO audits of GM websites and experiences, identifying issues ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

You will work closely with media, site, analytics, product, and marketing partners to identify ... Conduct comprehensive technical SEO audits of GM websites and experiences, identifying issues ...

twentysix

SEO Copywrite

Detroit, MI · On-site

$240 - $360/hr

The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and ... Buscamos SEO Copywrite. ¿Qué harás? * Desarrollar contenido optimizado para SEO incluyendo ...

SpartanNash

Specialist, E-Commerce SEO

Byron Center, MI · On-site

Assistmanagement in tracking marketing initiatives and milestonestodefine and implement search marketing strategies and activities. * Maintain,trouble shoot, and resolve SEO technical issues (Orphan ...

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$41

$115

How much do freelance sem jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for freelance sem in Michigan is $41.58, according to ZipRecruiter salary data. Most workers in this role earn between $21.15 and $53.85 per hour, depending on experience, location, and employer.

What is a freelance SEM?

A Freelance SEM (Search Engine Marketing) job involves managing paid online advertising campaigns to drive traffic and conversions for businesses. Freelance SEM specialists create and optimize ads on platforms like Google Ads and Bing Ads, conduct keyword research, analyze performance data, and adjust strategies for better results. They work independently, often with multiple clients, to help improve ad visibility and ROI. This role requires expertise in PPC (pay-per-click) campaigns, budget management, and digital marketing trends.

What are the key skills and qualifications needed to thrive as a freelance SEM?

To thrive as a Freelance SEM (Search Engine Marketing) specialist, you need a solid understanding of PPC advertising platforms like Google Ads and Bing Ads, keyword research, analytics, and campaign optimization, usually supported by relevant digital marketing experience or certifications such as Google Ads Certification. Familiarity with tools such as Google Analytics, SEMrush, and ad management dashboards is essential for analyzing and improving campaign performance. Exceptional communication, project management, and problem-solving skills help build client relationships and deliver consistent results. These abilities are crucial for managing multiple clients, staying up to date with industry changes, and driving measurable ROI.

What are some common challenges faced by freelance SEM specialists and how can they overcome them?

Freelance SEM specialists often face challenges such as keeping up with frequent changes in advertising platform algorithms, managing multiple client campaigns simultaneously, and demonstrating clear ROI to clients. To overcome these, it’s important to set aside time for ongoing learning and certification updates, use project management and automation tools to stay organized, and establish transparent reporting processes. Additionally, proactively communicating with clients about campaign goals, results, and industry shifts can build trust and long-term partnerships. By staying adaptable and data-driven, Freelance SEM professionals can effectively navigate the dynamic landscape and deliver consistent value.

What are the most commonly searched types of Sem jobs in Michigan?

The most popular types of Sem jobs in Michigan are:

What are popular job titles related to Freelance Sem jobs in Michigan?

For Freelance Sem jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Freelance Sem jobs in Michigan look for?

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What cities in Michigan are hiring for Freelance Sem jobs?

Cities in Michigan with the most Freelance Sem job openings:

Freelance Sem jobs near you
Infographic showing various Freelance Sem job openings in Michigan as of August 2026, with employment types broken down into 75% Full Time, 11% Part Time, 3% Temporary, and 11% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $86,489 per year, or $41.6 per hour.

SEO Specialist

Perfect Afternoon

Pleasant Ridge, MI • On-site

$70K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago

Job description

SEO Specialist
Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of technical SEO, keyword strategy, and content optimization, and enjoy helping businesses increase their visibility in search engines.
General Job Description
As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing teams to identify opportunities, resolve technical issues, and implement strategies that improve search rankings and performance.
This position requires experience with SEO auditing tools, keyword research platforms, analytics tools, and technical SEO practices, as well as a solid understanding of how websites are built and optimized for search engines. Familiarity with WordPress, Shopify, structured data, site performance, and search engine algorithms is expected.
SEO Strategy & Execution
Develop and execute SEO strategies that improve organic rankings, traffic, and lead generation for client websites.
Technical SEO
Identify and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, site structure, redirects, canonicalization, and schema implementation.
Keyword Research & Content Optimization
Conduct keyword research and competitive analysis to identify opportunities for content growth and optimization. Work with content teams to ensure pages are properly optimized.
SEO Audits
Perform technical site audits using tools such as Screaming Frog, SEMrush, or Ahrefs, identifying actionable improvements and prioritizing fixes.
Analytics & Reporting
Monitor SEO performance using Google Analytics (GA4), Google Search Console, and other reporting tools, providing clear insights and recommendations.
Collaboration
Work closely with developers, designers, and content teams to ensure SEO best practices are implemented during site builds, redesigns, and ongoing updates.
Local & Multi-Location SEO
Support local SEO initiatives, including Google Business Profiles, local landing pages, citation consistency, and review strategy where applicable.
WordPress SEO
Implement and maintain SEO best practices across WordPress websites, including metadata, schema, internal linking, and content optimization.
SEO Tools & Platforms
Utilize industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and other auditing or reporting tools to analyze performance and identify opportunities.
Trends & Best Practices
Stay current with search engine algorithm updates, industry trends, and evolving SEO technologies, applying best practices to client projects.
Responsibilities
Proven experience as an SEO Specialist or similar role, ideally within a digital marketing agency environment.
SEO Tools Proficiency
Experience using tools such as:
  • SEMrush or Ahrefs
  • Screaming Frog or Sitebulb
  • Google Analytics (GA4)
  • Google Search Console

Technical SEO Knowledge
Strong understanding of:
  • Crawlability and indexing
  • Site architecture and internal linking
  • Schema markup
  • Page speed and Core Web Vitals
  • Redirects and canonical tags

Content & Keyword Strategy
Ability to conduct keyword research, analyze competition, and develop optimization strategies that align with search intent.
Communication
Strong ability to explain SEO concepts and recommendations to both technical and non-technical stakeholders.
Problem-Solving
Ability to diagnose ranking issues, traffic drops, or site performance problems and develop practical solutions.
Local to Detroit
Ideal candidates will be local to Detroit, MI, and able to work in-office & hybrid.
What can you expect from us?
  • A fair and competitive salary based on your experience and what you bring to our agency
  • A great team environment in a fast-paced, non-corporate environment (including work-from-home opportunities)
  • 18 days of PTO and paid holidays
  • Health, vision, dental, and short-term disability insurance & 401K
  • No micro-management - we allow you to grow, learn, and share your opinions and ideas

Requirements
  • A minimum of 2 years of agency experience
  • 2+ years of experience working professionally in SEO or digital marketing
  • Bachelor's degree in marketing, communications, business, or a related field
  • Proven experience improving organic search rankings, traffic, and technical site performance
  • Experience working with WordPress or similar CMS platforms
  • Strong analytical skills and comfort working with SEO data and reporting
  • Excellent written and verbal communication skills with strong attention to detail
  • Ability to work independently and as part of a team in a fast-paced environment, managing multiple projects simultaneously
  • Logical thinking and problem-solving skills, with the ability to translate data into actionable insights
  • Self-motivated, organized, and eager to learn
  • Mac proficiency

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