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Freelance Menu Development Jobs in Illinois (NOW HIRING)

Marketing Manager

Peoria, IL · Hybrid

$55K - $70K/yr

Additional concepts currently in development We're looking for someone who wants more than a ... Menu launches * Special events * Community partnerships * Local marketing initiatives * Guest ...

Marketing Manager

Peoria, IL · Hybrid

$55K - $70K/yr

Additional concepts currently in development We're looking for someone who wants more than a ... Menu launches * Special events * Community partnerships * Local marketing initiatives * Guest ...

Freelance Menu Development information

What is freelance menu development?

Freelance menu development involves creating or revamping menus for restaurants, cafes, or food businesses on a contract or project basis. Freelance menu developers work independently, collaborating with clients to design dishes, structure courses, and ensure the menu aligns with the brand's identity and target audience. They may also advise on pricing, food trends, and ingredient sourcing. This role often requires culinary expertise and an understanding of current market trends to help businesses stand out and succeed.

What are the key skills and qualifications needed to thrive as a freelance menu developer, and why are they important?

To thrive as a Freelance Menu Developer, you need expertise in culinary arts, nutrition, and menu planning, often supported by formal culinary education or significant industry experience. Familiarity with recipe management software, point-of-sale (POS) systems, and costing tools is typically required. Creativity, adaptability, and strong communication skills help you tailor menus to diverse client needs and trends. These abilities ensure the development of appealing, cost-effective menus that enhance customer satisfaction and business success.

What are some common challenges freelance menu developers face when working with new restaurant clients?

Freelance menu developers often encounter challenges such as adapting to a restaurant's unique culinary vision, balancing creativity with cost and kitchen capabilities, and aligning menu items with target customer preferences. Effective communication with chefs, owners, and staff is crucial to ensure the menu can be executed smoothly and fits the establishment's brand. Additionally, freelancers must be flexible and able to quickly incorporate feedback and make adjustments based on testing and customer response.

What is the difference between Freelance Menu Development vs Freelance Food Styling?

AspectFreelance Menu DevelopmentFreelance Food Styling
CredentialsFood service experience, culinary knowledgeFood presentation skills, photography or art background
Work EnvironmentRestaurants, catering, food brandsPhoto shoots, advertising, magazines
Industry UsageMenu creation for restaurants and cafesFood presentation for marketing and media
Search & Comparison IntentMenu design, culinary consultingFood styling, food photography

Freelance Menu Development focuses on creating and designing menus for food establishments, emphasizing culinary expertise and customer experience. Freelance Food Styling involves preparing and presenting food for photography and media, highlighting visual appeal. While both roles require food knowledge, they serve different purposes within the food industry.

What are the most commonly searched types of Menu Development jobs in Illinois? The most popular types of Menu Development jobs in Illinois are:
What are popular job titles related to Freelance Menu Development jobs in Illinois? For Freelance Menu Development jobs in Illinois, the most frequently searched job titles are:
What job categories do people searching Freelance Menu Development jobs in Illinois look for? The top searched job categories for Freelance Menu Development jobs in Illinois are:
What cities in Illinois are hiring for Freelance Menu Development jobs? Cities in Illinois with the most Freelance Menu Development job openings:

Marketing Manager

NOW Group

Peoria, IL • Hybrid

$55K - $70K/yr

Full-time

Re-posted 12 hours ago


Job description

Marketing Manager

NOW Group

Location: Peoria, IL / Hybrid (Remote + Travel to Peoria, IL)

Employment Type: Full-Time

Salary: $55,000–$70,000 + Performance Bonus

About Us

NOW Group is a rapidly growing hospitality company focused on creating exceptional restaurants, events, and entertainment experiences.

Our portfolio includes:

  • Brienzo's Pizza + Bar
  • VAULT Social House + Culture Room
  • NOW Hospitality
  • NOW Events
  • NOW Consulting
  • Additional concepts currently in development

We're looking for someone who wants more than a marketing job. We want someone who wants to help build brands that people genuinely love.

If you're excited about launching restaurants, creating unforgettable guest experiences, building communities, and helping shape the future of a growing hospitality company, we'd love to meet you.

The Opportunity

This is not a role where you'll simply schedule social media posts.

You'll own the marketing function across multiple brands and work directly with executive leadership to grow revenue, strengthen our brand presence, and execute marketing campaigns that deliver measurable business results.

You'll be responsible for planning campaigns, managing projects, coordinating creative resources, and ensuring every initiative is executed with excellence.

What You'll OwnBrand Marketing
  • Develop and execute marketing strategies across all NOW Group brands
  • Maintain brand consistency across digital and physical touchpoints
  • Coordinate seasonal campaigns and promotions
  • Launch new restaurant locations and concepts
Digital Marketing
  • Email marketing
  • SMS marketing
  • CRM management (SevenRooms)
  • Website updates
  • Reputation management
  • Paid digital advertising
  • SEO initiatives
Social Media & Content
  • Own the content calendar
  • Coordinate photographers, videographers, designers, and freelancers
  • Publish content across all platforms
  • Monitor engagement and community management
Restaurant Marketing
  • Grand openings
  • Menu launches
  • Special events
  • Community partnerships
  • Local marketing initiatives
  • Guest database growth
Project Management
  • Keep marketing projects on schedule
  • Coordinate with operations
  • Manage creative deadlines
  • Work with outside vendors and agencies
  • Ensure campaigns launch on time
Analytics & Performance

Track and report on:

  • Guest database growth
  • Email and SMS performance
  • Website traffic
  • Social engagement
  • Reservation growth
  • Catering and private event leads
  • Campaign ROI
  • Marketing budget
What Success Looks Like

Within your first 90 days, you'll have:

  • Built a marketing calendar across all brands
  • Successfully supported the East Peoria opening
  • Organized content production into a repeatable system
  • Improved project accountability and execution
  • Established monthly KPI reporting
  • Reduced the amount of day-to-day marketing coordination required from executive leadership
Qualifications
  • 3+ years of marketing experience
  • Strong project management skills
  • Excellent organizational ability
  • Experience managing multiple projects simultaneously
  • Strong written communication
  • Experience with email marketing platforms
  • Experience managing social media for consumer-facing brands
  • Comfortable using marketing analytics to make decisions

Preferred:

  • Hospitality, restaurant, retail, or lifestyle brand experience
  • CRM experience (SevenRooms, Toast, or similar)
  • Paid advertising experience
  • Website management experience
  • Event marketing experience
What We're Looking For

We're looking for someone who:

  • Takes ownership without being asked
  • Is highly organized
  • Loves building systems
  • Thrives in a fast-paced environment
  • Thinks strategically but enjoys executing
  • Wants to grow with an ambitious company
  • Is excited to build something meaningful
Compensation & Benefits
  • $55,000–$70,000 annual salary
  • Performance bonus opportunity
  • Hybrid work environment
  • Opportunity for career growth as the company expands
  • Direct access to executive leadership
  • Opportunity to help shape multiple growing brands
To Apply

Please submit:

  • Resume
  • Portfolio or examples of marketing campaigns you've led
  • Links to brands you've managed (if applicable)
  • A brief note explaining why you're excited about helping build NOW Group

We're not looking for someone to simply manage marketing—we're looking for someone who wants to help build one of the Midwest's most exciting hospitality companies.

NOW Group is a creative collective specializing in hospitality concepts, curated events and brand partnerships, and strategic consulting. We build standout brands, craft memorable experiences, and help businesses grow with clarity and impact.