Senior Marketing Specialist
$32 - $35/hr
... strategy and guidelines when developing content for all digital platforms and assisting in the ... Oversee freelancers as needed for larger projects. * Develop marketing landing pages and funnels ...
Senior Marketing Specialist
$32 - $35/hr
... strategy and guidelines when developing content for all digital platforms and assisting in the ... Oversee freelancers as needed for larger projects. * Develop marketing landing pages and funnels ...
Freelance Gtm Strategy information
What is a freelance GTM strategy?
A Freelance GTM (Go-To-Market) Strategy professional is an independent consultant who helps businesses plan and execute how to bring their products or services to market successfully. They analyze target audiences, develop positioning, select appropriate marketing channels, and create action plans to ensure optimal product launches. Unlike in-house strategists, freelancers work on a project basis and bring external expertise to help companies launch or expand their offerings efficiently.
What are some common challenges faced by freelance GTM (Go-To-Market) strategists, and how can they be addressed?
Freelance GTM strategists often face challenges such as aligning with diverse client expectations, rapidly understanding new industries, and managing multiple projects simultaneously. Building strong communication skills and setting clear project scopes can help address misalignment. Staying up to date with industry trends and maintaining a structured onboarding process for each client can also streamline adaptation. Additionally, using effective project management tools can help in balancing workload and meeting deadlines.
What are the key skills and qualifications needed to thrive as a freelance GTM (Go-To-Market) strategist, and why are they important?
To thrive as a Freelance GTM Strategist, you need expertise in market research, business development, and strategic planning, often backed by experience in sales or marketing roles. Familiarity with CRM platforms, analytics tools, and project management software like Salesforce, HubSpot, or Asana is typically required. Outstanding communication, adaptability, and client relationship management are essential soft skills for engaging stakeholders and navigating dynamic projects. These capabilities ensure effective market entry, competitive positioning, and successful project outcomes for clients.
What is the difference between Freelance Gtm Strategy vs Freelance Product Marketing?
| Aspect | Freelance Gtm Strategy | Freelance Product Marketing |
|---|---|---|
| Primary Focus | Developing go-to-market strategies for products or services | Creating marketing campaigns and messaging for products |
| Skills & Credentials | Market analysis, strategic planning, industry knowledge | Marketing skills, content creation, customer insights |
| Work Environment | Consulting, strategic planning sessions, client meetings | Content development, campaign management, analytics |
| Industry Usage | Used across tech, retail, SaaS, and more for strategic launches | Common in tech, consumer goods, and digital marketing sectors |
Freelance Gtm Strategy focuses on crafting comprehensive go-to-market plans, while Freelance Product Marketing emphasizes executing marketing campaigns and messaging. Both roles require strategic thinking but differ in their core activities and deliverables.
What are the most commonly searched types of Gtm Strategy jobs in Oregon?
The most popular types of Gtm Strategy jobs in Oregon are:
What are popular job titles related to Freelance Gtm Strategy jobs in Oregon?
For Freelance Gtm Strategy jobs in Oregon, the most frequently searched job titles are:
What job categories do people searching Freelance Gtm Strategy jobs in Oregon look for?
The top searched job categories for Freelance Gtm Strategy jobs in Oregon are:
What cities in Oregon are hiring for Freelance Gtm Strategy jobs?
Cities in Oregon with the most Freelance Gtm Strategy job openings:
$32 - $35/hr
Full-time
Medical, Retirement, PTO
Re-posted 20 days ago
Job description
Global TekMed Holdings is a conglomerate of industry-leading businesses spanning multiple markets, including Sales, Marketing, IT, Management, Accounting, Wellness and more. Our primary focus is creating B2B and B2C products and services supporting the military veteran community.
At Global TekMed, you will have the opportunity to work in a collaborative environment with high growth opportunities. We are looking for a talented senior social media specialist to generate high-converting content and campaigns across multiple brands. Come be a part of something great!
- Position Overview:
The Sr. Marketing Specialist is a full-time position within our Marketing Department. This position is responsible for executing the team’s copy writing, graphic design, updating websites and funnels, social media, email marketing, video content, and more. The role requires someone who is self-motivated and detailed-oriented with an innovative attitude and can balance several tasks to help enhance our digital marketing platforms as a vital communication tool for our customers. Having an understanding or having previous marketing experience within the military and Veterans demographic is a plus.
This position will report to the Marketing Manager and the candidate will adhere to the team’s brand strategy and guidelines when developing content for all digital platforms and assisting in the management of assigned digital media responsibilities.
Applicants must include a link or documents that highlight some of their experience.
- SUPERVISORY RESPONSIBILITIES:
- None
- ESSENTIAL DUTIES amp; RESPONSIBILITIES:
- Collaborate with marketing and leadership to deliver key business goals through web and graphic content (including graphic design, digital marketing promotions, lead generation efforts, and generating marketing qualified leads), digital marketing and internal communications.
- Create and support campaigns executed through marketing platforms with multichannel tactics, including emails, SMS, social, and other digital channels.
- Project managing core marketing campaigns and all executional elements from the team.
- Write and edit content for multichannel distribution, including website, email, print, social, digital
- Oversee freelancers as needed for larger projects.
- Develop marketing landing pages and funnels within Wordpress and HighLevel.
- Other duties as assigned.
- KNOWLEDGE, SKILLS, amp; ABILITIES:
- 5–10+ years of experience working for a brand or agency, managing multi-channel digital campaigns.
- Experience with GoHighLevel or similar CRM/marketing automation platforms (page design, building funnels, automations, workflows, triggers, email/SMS campaigns, pipeline management, reporting).
- Working knowledge of basic to intermediate SEO (keyword research, search intent, on-page optimization, internal linking, Google Search Console, Google Analytics, performance tracking).
- Experience with paid media campaigns (Google Ads, Meta, TikTok, etc.) with a focus on ROI.
- Strong understanding of social media strategy and platform best practices (Facebook, Instagram, TikTok, YouTube, and others), including content planning, design and performance analysis.
- Comfortable leveraging AI tools to improve efficiency in content creation, ad testing, automation, and reporting.
- Strong design and creative skills (Canva or Adobe).
- Highly organized, self-directed, and capable of managing multiple campaigns and deadlines simultaneously.
- Strong grammar, proofreading, and professional communication skills.
- Solutions-oriented, analytical, and driven to improve digital performance through testing and optimization.
- EDUCATION amp; EXPERIENCE
- A degree in marketing, communications, or graphic design, preferred but not required.
- Lead generation and demand generation experience.
- Veterans and Military experience are also welcome.
- An understanding of military culture and language, vocabulary and jargon used to market to Veterans a bonus.
- PHYSICAL REQUIREMENTS amp; WORK ENVIRONMENT:
- Ability to lift up to 25 pounds
- Stable Internet Connection
- Home office or remote work area
- Capability to stand for extended periods during event
7. BENEFITS
- 401(k) Plan
- Medical Insurance
- Paid Holidays
- Paid Time Off
We are an Equal Opportunity Employer
Global TekMed Companies (GTM) is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, marital status, veteran status, or any other applicable legally protected status or characteristic.