Freelance Graphic Designer Jobs in Rochester, NY

MSM is seeking a talentedGraphic Designer/Production Artist to join our team! All levels of experience welcome, from recent graduate through seasoned professional. If you are just starting your career in graphic design and are interested in learning more about a role in trade shows and events, we would love to mentor you.

MSM is a passionate, woman-owned experiential agency. We bring brands to life through strategy, award-winning experience design, and flawless execution for trade shows, events, branded environments, and customer engagements.

We deliver with genuine passion and are committed to exceeding expectations and creating exceptional customer experiences. Our service culture means we:

• Thrive in a demanding environment
• Build meaningful relationships
• Demonstrate a positive attitude and adapt to change
• Set high standards and strive to exceed

You’re more than a Graphic Designer – you're process-minded, detail-obsessed, and eager to partner across functions, delivering show-stopping exhibit design with compelling graphics. The right candidate will:

• Focus on process & quality excellence : Create consistent, production-ready files.
• Embrace the bigger picture : Learn how graphic design intersects with fabrication, lighting, interactivity, and spatial design for trade shows and beyond.
• Adapt and innovate under pressure: Respond confidently to changing priorities, tight timelines, and unexpected challenges while finding practical, creative solutions.
• Champion continuous improvement: Seek feedback, refine processes and creative approaches, and identify opportunities to elevate quality, efficiency, and client impact.

As a vital member of MSM’s creative team, you will learn how to:

• Design/layoutlarge-format graphicsfor tradeshow exhibits, branded environments, event signage, and experiential installations.
• Prepare high-impact visuals—including booth graphics, wayfinding systems, banners, and environmental graphics—aligned with brand standards and event goals.
• Collaborate with exhibit designers, project managers, and production partners to ensure seamless integration of graphics into 3D environments and physical assets.
• Produce precise, print-ready artwork—set up correct color profiles, bleeds, resolutions, dielines, and large-scale output requirements for diverse substrates and fabrication methods.
• Adapt creative concepts to a variety of spatial layouts, ensuring visuals remain legible, on-brand, and engaging at any scale.
• Review proofs, vendor samples, and production outputs for quality control, accuracy, and manufacturability prior to event delivery.
• Stay current on trends, materials, and advances in tradeshow and environmental graphic production .

• Bachelor’s degree in Graphic Design, Exhibit/Interior Design, Visual Communication, or related field preferred.
• Seasoned professionals - strong portfolio showcasing creative, production-ready work—exhibit/tradeshow design work is highly valued.
• Experience with Adobe Creative Suite required.
• Experience with CAD/3D tools (AutoCAD, Vectorworks, 3ds Max, SketchUp) is a plus.
• Ability to design for large format, physical spaces, and digital/presentation media a plus.
• Excellent artistic, organizational, and communication skills required.
• Experience in agency, exhibit/tradeshow, or production-facing environments a plus.

The initial compensation offered may be outside of this range and will be determined by multiple factors, including the applicant’s job-related skills, relevant experience, and education. This role offers significant opportunities for growth in terms of role development and compensation.

Compensation Range: $65,000 - $85,000

If you’re a creative visionary with a passion for tradeshow exhibits, branded environments, graphics, or presentations, we encourage you to apply and help us craft unforgettable brand experiences for our clients.