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Freelance Conversion Rate Optimization Jobs in Wisconsin

landmarkcu

Website Lead

Brookfield, WI

... optimizing landing and product pages within our CMS to support acquisition and engagement goals ... conversion rates--while delivering an exceptional end-user experience. This position requires a ...

Landmark Credit Union

Website Lead

Brookfield, WI · On-site

... optimizing landing and product pages within our CMS to support acquisition and engagement goals ... conversion rates-while delivering an exceptional end-user experience. This position requires a ...

Artemax

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

Build and maintain regular reporting on website KPIs including traffic, conversion rate, average ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Artemax

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

Build and maintain regular reporting on website KPIs including traffic, conversion rate, average ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Artemax

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

Build and maintain regular reporting on website KPIs including traffic, conversion rate, average ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Sigma Commercial LLC

Digital Marketer

Milwaukee, WI · On-site

Optimize website performance, user experience (UX), and conversion rates (CRO). SEO/SEM: Conduct keyword research, optimize content for search engines, and manage PPC campaigns. Social Media: Build ...

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in Wisconsin? The most popular types of Conversion Rate Optimization jobs in Wisconsin are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in Wisconsin? For Freelance Conversion Rate Optimization jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Freelance Conversion Rate Optimization jobs in Wisconsin look for? The top searched job categories for Freelance Conversion Rate Optimization jobs in Wisconsin are:
What cities in Wisconsin are hiring for Freelance Conversion Rate Optimization jobs? Cities in Wisconsin with the most Freelance Conversion Rate Optimization job openings:
Freelance Conversion Rate Optimization jobs near you

Website Lead

landmarkcu

Brookfield, WI

Other

Posted 28 days ago

Job description

At Landmark Credit Union, we succeed by putting people first - and that starts with you. Our culture of inclusion and collaboration enables us to support our members’ financial wellbeing, positively impact the communities we serve, and help our associates grow their careers. Bring your authentic self to work as part of an organization where you’ll feel valued for your unique qualities, are enabled to reach your full potential, and are recognized for your contributions to our success. We strive to ensure you feel empowered to grow and succeed, while also feeling valued and taken care of, as we all do our part to put people first. We invite you to learn more about this and other opportunities at Landmark Credit Union.
 
NATURE AND SCOPE
The Website Lead is responsible for overseeing the strategic marketing components of Landmark’s website and SEO initiatives, including creating, editing, and optimizing landing and product pages within our CMS to support acquisition and engagement goals. This role works in close collaboration with the Marketing and Digital Strategy teams to drive website performance, increase user engagement, generate qualified leads, and optimize conversion rates—while delivering an exceptional end-user experience. This position requires a strong analytical mindset and the ability to translate insights into actionable strategies. The Website Lead will take a data-first approach to continuously identify opportunities for improvement across digital touchpoints, with a focus on enhancing the overall digital journey. This includes campaign integration, SEO performance optimization, and ongoing evaluation of site effectiveness to support marketing objectives and business goals. This role requires a deep understanding of digital marketing best practices, SEO trends, and the ability to leverage data to guide decision-making and enhance website performance. This role does not have direct reports and reports to the Sr. Manager, Digital Marketing.

REQUIREMENTS
1. Bachelor’s degree in Marketing, Internet Marketing, Website Development, Digital Media, Business, Communications, or a related field is required, along with a minimum of five years of website management, analytics, and SEO experience. Familiarity with the financial services industry is preferred. An equivalent combination of education and experience may also be considered.
2. Strong analytical skills and a data-driven mindset, with the ability to translate insights into strategic recommendations and drive informed decision-making.
3. Lead the strategy and execution of hypothesis-driven A/B tests with clearly defined KPIs (e.g., conversion rate, engagement).
4. Proficiency with or certification in Google tools (GA4, Looker Studio, Tag Manager, Cloud, Console).
5. Experience with, or openness to adopting, AI tools in a compliant and responsible way to enhance marketing effectiveness and efficiency.
6. Working knowledge of HTML, CSS and structured data (schema/markup), with the ability to independently troubleshoot and implement front-end updates.
7. Strong understanding of UX, UI, content and SEO principles and how they influence brand experience, engagement, and conversion, with experience driving and validating improvements through structured testing.
8. Experience working in a highly regulated industry, with a clear understanding of ADA standards and experience maintaining and exceeding a WCAG-compliant website.
9. Ability to anticipate market or business issues and recommend improvements/enhancements.
10. Manage vendor relationships that support website delivery.
11. Excellent verbal and written communication skills, with the ability to lead cross-functional collaboration, influence stakeholders, and work both independently and as part of a team.
12. Experience leveraging CRM and CMS integrations to support personalized and data-driven website experiences.
13. Must develop a thorough understanding of company policies and procedures as they relate to this position and comply with all company policies and procedures and all job-related state and federal laws and regulations.
 
PRINCIPAL ACCOUNTABILITIES
1. Own and lead the day-to-day management and optimization of Landmark's public-facing website (landmarkcu.com) within Kentico CMS, ensuring accuracy, performance, and the ability to balance strategic website goals and business priorities.
2. Lead the creation and optimization of all website content to support brand awareness, traffic growth, lead generation and new member acquisition.
3. Oversee and drive the execution of active website promotions and campaigns, ensuring accuracy and timeliness.
4. Drive organic search traffic by collaborating with creative and project management teams to implement onpage content optimizations informed by data and search insights.
5. Lead website UX optimization efforts in partnership with the web developer, focusing on usability, accessibility, and measurable improvements in engagement and conversions.
6. Design and execute hypothesisdriven experimentation, including A/B testing, with clearly defined KPIs; evaluate results using quantitative data and apply learnings to ongoing optimization efforts.
7. Develop and drive actionable recommendations for insights and performance
8. Lead daily monitoring and reporting of website KPIs to ensure performance insights inform day-to-day priorities and long-term optimization strategies.
9. Collaborate cross-functionally to determine website landing page needs to optimize the performance of outbound/paid digital advertising.
10. Oversee and drive project execution for web initiatives, coordinating timelines, stakeholders, and deliverables to ensure successful implementation.
11. Independently lead and implement website updates as needed and as requested, balancing speed with governance, quality assurance, and compliance standards.
12. Lead ongoing competitor analysis, translating insights into actionable strategies that drive website optimization, enhance user experience, and support acquisition goals.
13. Perform other duties as assigned.
 
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