ZipRecruiter

Log In

1

Franchise Development Marketing Manager Jobs (NOW HIRING)

Strategic Franchising Systems

Franchise Development

$50K - $55K/yr

Franchise Development Director in Cincinnati, OH, 45242 We're growing--and we're looking for a high ... Manage sales pipeline and CRM system * Educate and consult prospects on the brand, business model ...

Crestcom International

Be Seen First

Marketing Manager

Greenwood Village, CO · On-site

$80K - $120K/yr

Franchise development (new franchisee acquisition) * Franchisee success (lead generation for ... Manage agency partners, media buying, and marketing automation tools 2. Franchisee Marketing ...

authority

Marketing Specialist

Atlanta, GA · On-site

Leverage data to improve and enhance existing email strategies Digital Marketing & SEO * Manage franchise development websites, collaborate with internal teams and external partners to optimize ...

next page

Showing results 1-20

All JobsFranchise Development Marketing JobsFranchise Development Marketing Manager Jobs

Franchise Development Marketing Manager information

See salary details

$40.5K

$73.1K

$133.5K

How much do franchise development marketing manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for franchise development marketing manager in the United States is $73,130.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,500.00 and $78,500.00 per year, depending on experience, location, and employer.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for large organizations. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business.

What does a franchise marketing manager do?

A franchise marketing manager develops and implements marketing strategies to promote franchise brands, attract new franchisees, and support existing locations. They analyze market trends, coordinate advertising campaigns, and work closely with sales and operations teams to ensure brand consistency and growth. Strong communication skills and knowledge of digital marketing tools are essential for success in this role.

What does a franchise development manager do?

A franchise development manager is responsible for identifying, recruiting, and onboarding new franchisees to expand a franchise network. They develop marketing strategies, build relationships with potential franchise partners, and ensure compliance with franchise standards, often using tools like CRM software. The role requires strong communication, sales skills, and knowledge of franchise laws and procedures.

What is the difference between Franchise Development Marketing Manager vs Franchise Sales Coordinator?

AspectFranchise Development Marketing ManagerFranchise Sales Coordinator
Primary FocusMarketing strategies to attract franchiseesSupporting franchise sales processes and administrative tasks
Required SkillsMarketing, branding, lead generationSales support, communication, organization
Work EnvironmentMarketing teams, advertising campaignsSales teams, customer service
Industry UsageUsed in franchise development departmentsUsed in franchise sales departments

The Franchise Development Marketing Manager primarily focuses on creating marketing strategies to attract potential franchisees, while the Franchise Sales Coordinator supports the sales process through administrative and customer support tasks. Both roles are essential in franchise growth but differ in their core responsibilities and skill sets.

What's the average salary of a marketing manager?

The average salary of a marketing manager varies by location and experience but typically ranges from $65,000 to $135,000 annually. In the context of a Franchise Development Marketing Manager, salaries often include bonuses and benefits, reflecting the role's strategic and promotional responsibilities.

What does a Franchise Development Marketing Manager do?

A Franchise Development Marketing Manager is responsible for creating and implementing marketing strategies to attract new franchisees and support the growth of a franchise brand. They develop campaigns, manage lead generation, and collaborate with sales teams to identify potential franchise partners. Their role also involves analyzing market trends, overseeing digital marketing efforts, and ensuring consistent brand messaging across all channels. Ultimately, they play a key part in expanding the franchise network and increasing brand visibility.

What are the key skills and qualifications needed to thrive as a Franchise Development Marketing Manager, and why are they important?

To thrive as a Franchise Development Marketing Manager, you need expertise in franchise sales, marketing strategy, lead generation, and a bachelor's degree in business or marketing. Familiarity with CRM platforms, digital marketing tools, and analytics systems, as well as certifications such as Certified Franchise Executive (CFE), are highly beneficial. Outstanding communication, relationship-building, and project management skills help you excel in engaging prospects and managing multiple campaigns. These skills are crucial for driving franchise growth, attracting quality candidates, and ensuring the brand's successful expansion.

How does a Franchise Development Marketing Manager typically collaborate with the sales and operations teams to achieve growth targets?

A Franchise Development Marketing Manager works closely with both the sales and operations teams to align marketing strategies with broader business objectives. They often coordinate lead generation campaigns and share market research insights to help the sales team target the right franchise candidates. Additionally, they collaborate with operations to ensure that marketing messaging accurately reflects operational realities and supports a seamless onboarding process for new franchisees. Regular interdepartmental meetings and joint project planning are common practices to foster effective collaboration and drive franchise growth.
What cities are hiring for Franchise Development Marketing Manager jobs? Cities with the most Franchise Development Marketing Manager job openings:
What states have the most Franchise Development Marketing Manager jobs? States with the most job openings for Franchise Development Marketing Manager jobs include:
Infographic showing various Franchise Development Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 84% Full Time, 8% Part Time, and 8% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $73,130 per year, or $35.2 per hour.
Franchise Development

Franchise Development

Strategic Franchising Systems

Remote

$50K - $55K/yr

Full-time

Posted 11 days ago

Job description

Franchise Development Director in Cincinnati, OH, 45242Job Description:
We’re growing—and we’re looking for a high-performing sales professional to join our team in Cincinnati, OH. This isn’t a transactional role. It’s a consultative sales career where you’ll help motivated entrepreneurs achieve their dream of business ownership, while making a measurable impact on the growth of our franchise system.
The ideal candidate will be persistent, resilient, able to close with confidence and motivated by results. They should have strong business acumen, excellent timeline management skills, and a proven track record of moving qualified prospects through a structured, proven sales process.
Key Responsibilities:
  • Conduct consultative sales to potential franchisees
  • Manage sales pipeline and CRM system
  • Educate and consult prospects on the brand, business model, and ownership expectations
  • Build and nurture strong relationships throughout the sales cycle
  • Close sales and meet sales targets
  • Understand and navigate the sales cycle
  • Utilize intangible sales techniques to drive results
Franchise experience is a plus but not required. If you’ve thrived in intangible, service-based, or consultative sales, you’ll excel in this role.
Skills and Qualifications:
  • Process-driven with a focus on results
  • Strong business acumen
  • Excellent timeline management skills
  • Proven track record in consultative sale
  • Skilled sales closing that turns hesitation into confident commitment
  • Ability to close sales and meet targets
  • Consistency in delivering a professional, structured sales experience.
  • Experience in pipeline management and CRM system.

Apply