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Franchise Development Marketing Manager Jobs (NOW HIRING)

Honda Center

Development Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Development Marketing Manager Pay Details: The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on ...

OCVIBE

Development Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Development Marketing Manager Pay Details: The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on ...

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Franchise Development Marketing Manager information

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$40.5K

$73.1K

$133.5K

How much do franchise development marketing manager jobs pay per year?

As of Jun 6, 2026, the average yearly pay for franchise development marketing manager in the United States is $73,130.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,500.00 and $78,500.00 per year, depending on experience, location, and employer.

What is the difference between Franchise Development Marketing Manager vs Franchise Sales Coordinator?

AspectFranchise Development Marketing ManagerFranchise Sales Coordinator
Primary FocusMarketing strategies to attract franchiseesSupporting franchise sales processes and administrative tasks
Required SkillsMarketing, branding, lead generationSales support, communication, organization
Work EnvironmentMarketing teams, advertising campaignsSales teams, customer service
Industry UsageUsed in franchise development departmentsUsed in franchise sales departments

The Franchise Development Marketing Manager primarily focuses on creating marketing strategies to attract potential franchisees, while the Franchise Sales Coordinator supports the sales process through administrative and customer support tasks. Both roles are essential in franchise growth but differ in their core responsibilities and skill sets.

What does a Franchise Development Marketing Manager do?

A Franchise Development Marketing Manager is responsible for creating and implementing marketing strategies to attract new franchisees and support the growth of a franchise brand. They develop campaigns, manage lead generation, and collaborate with sales teams to identify potential franchise partners. Their role also involves analyzing market trends, overseeing digital marketing efforts, and ensuring consistent brand messaging across all channels. Ultimately, they play a key part in expanding the franchise network and increasing brand visibility.

What are the key skills and qualifications needed to thrive as a Franchise Development Marketing Manager, and why are they important?

To thrive as a Franchise Development Marketing Manager, you need expertise in franchise sales, marketing strategy, lead generation, and a bachelor's degree in business or marketing. Familiarity with CRM platforms, digital marketing tools, and analytics systems, as well as certifications such as Certified Franchise Executive (CFE), are highly beneficial. Outstanding communication, relationship-building, and project management skills help you excel in engaging prospects and managing multiple campaigns. These skills are crucial for driving franchise growth, attracting quality candidates, and ensuring the brand's successful expansion.

How does a Franchise Development Marketing Manager typically collaborate with the sales and operations teams to achieve growth targets?

A Franchise Development Marketing Manager works closely with both the sales and operations teams to align marketing strategies with broader business objectives. They often coordinate lead generation campaigns and share market research insights to help the sales team target the right franchise candidates. Additionally, they collaborate with operations to ensure that marketing messaging accurately reflects operational realities and supports a seamless onboarding process for new franchisees. Regular interdepartmental meetings and joint project planning are common practices to foster effective collaboration and drive franchise growth.
What cities are hiring for Franchise Development Marketing Manager jobs? Cities with the most Franchise Development Marketing Manager job openings:
What states have the most Franchise Development Marketing Manager jobs? States with the most job openings for Franchise Development Marketing Manager jobs include:
Infographic showing various Franchise Development Marketing Manager job openings in the United States as of May 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $73,130 per year, or $35.2 per hour.
Franchise Marketing Manager

Franchise Marketing Manager

Service Experts

Richardson, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Service Experts rating

6.4

Company rating: 6.4 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

164th of 217 rated repair and maintenance companies

Job description

Welcome!
The Franchise Marketing Manager plays a pivotal role in driving franchise network growth and enabling the success of individual Service Experts franchise partners. This position focuses on two core areas: Franchise Development Marketing and Franchise Support Marketing. This position requires a blend of strategic thinking, brand stewardship, cross-functional collaboration, and hands-on execution to deliver measurable results across digital and traditional channels.The Franchise Marketing Manager will work within the Service Experts Corporate Marketing Team and work very closely and cross-functionally with the franchising organization and external agencies.
Key Responsibilities:
Franchise Development Marketing
  • Develop and execute marketing strategies to generate qualified franchise leads through digital, social, and traditional channels in coordination with marketing agencies.
  • Collaborate with the franchise sales team to create and align marketing profiling, positioning, and messaging, ensuring a seamless lead nurturing and handoff experience.
  • Create and optimize franchise development content (e.g., landing pages, email campaigns, videos, and sales enablement materials) that clearly communicate the value proposition of franchise ownership.
  • Monitor and report performance across the funnel (lead quantity and quality, conversion rates, CPL, and related KPIs) and improve results through testing and data-driven optimization.
  • Develop and manage employee-oriented campaigns to raise awareness and enthusiasm, educate on franchising, and support the promotion of the franchise program.

Franchise Support Marketing
  • Design and implement marketing programs that help franchisees grow revenues.
  • Provide franchise owners with marketing toolkits, templates, and best practices for digital and offline campaigns (e.g., seasonal promotions, local sponsorships, etc.).
  • Train and support franchisees on marketing platforms and best practices, including social media strategies and reputation management.
  • Monitor, analyze, and report local marketing performance, and recommend improvements to the franchise leadership team and franchise owners.

Required Qualifications:
  • Bachelor's degree in marketing, or a related field
  • 6+ years of experience in marketing
  • Strong consideration for Franchise marketing vertical and/or communications
  • Strong foundation in traditional advertising and lead generation.
  • Track-record in performance marketing, including funnel development and conversion optimization.
  • Experience in presenting to owner-operators and/or key decision makers; influencing without authority.

Required Skills:
  • Lead Generation & Funnel Management: Skilled in creating and managing marketing funnels, including landing page optimization, lead nurturing workflows, and conversion rate improvement.
  • Content Marketing & Copywriting: Strong ability to craft persuasive messaging for ads, emails, and web content that resonates with both franchise prospects and local Service Experts customers.
  • Data Analysis & Performance Measurement: Proficient in interpreting campaign metrics, identifying trends, and making data-driven decisions to improve ROI.
  • Brand Management: Ensuring consistency in tone, visuals, and messaging across all marketing channels and franchise communications.

Essential Skills
  • Strategic Thinking: Ability to develop marketing strategies aligned with business goals
  • Project Management: Strong organizational skills to manage multiple campaigns and deadlines
  • Communication: Clear and persuasive written and verbal communication
  • Analytical Mindset: Ability to interpret data and make data-driven decisions
  • Relationship Building: Strong interpersonal skills to support franchisees and collaborate internally
  • Problem-Solving: Creative approach to overcoming marketing challenges
  • Results-driven mindset:With a focus on growth and ROI
  • Ability to work in a fast-paced environment

What Do We Offer You as a Service Experts Employee?
Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs, including:
  • Competitive Pay with incentive opportunities.
  • Paid Time Off and Company Holiday Pay.
  • Medical, Dental, and Vision Insurance programs.
  • 401(k) Retirement Savings Plan with company matching contributions.
  • Life Insurance and disability insurance options.
  • Supplemental benefit programs.
  • World-Class Training opportunities through our Experts University.
  • Career development opportunities.

Minimum Experience: 6+
Years Minimum Education: Bachelor's Degree
Service Experts Heating & Air Conditioning is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Service Experts.
Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation, please email talentacquisition@serviceexperts.com

What Service Experts employees say

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About Service Experts

Sourced by ZipRecruiter

Service Experts, based in Plano, Texas, US, is an industry leader in the HVAC (Heating, Ventilation, Air Conditioning) sector with a commitment to providing top-tier service for home comfort. Their offerings cover a broad range of services such as repair, maintenance, and installation of heating and air conditioning systems. Established in 1996, the company has demonstrated consistent growth and expansion, boasting a network of over 100 service centers across North America. Their mission is simple yet powerful: to provide excellence in home comfort. Service Experts has emerged as a trusted choice in the market due to their adherence to core values of integrity, innovation, excellence, and commitment.

Industry

Construction

Company size

1,001 - 5,000 Employees

Headquarters location

Plano, TX, US

Year founded

1996

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