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Football Marketing Jobs (NOW HIRING)

Hocking College

Football Position Coach

Nelsonville, OH · On-site

... the marketing and promotion of football and its athletes. * Counsel student athletes in sports participation, personal development, and academics. * Assist in the monitoring of student athletes ...

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Football Marketing information

See salary details

$23K

$45.4K

$59.5K

How much do football marketing jobs pay per year?

As of Jun 15, 2026, the average yearly pay for football marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is the difference between Football Marketing vs Sports Marketing?

AspectFootball MarketingSports Marketing
Required CredentialsMarketing degree, sports industry knowledgeMarketing degree, sports industry knowledge
Work EnvironmentFootball clubs, leagues, sports agenciesVarious sports organizations, agencies, brands
Employer & Industry UsageSpecific to football organizationsBroader, includes multiple sports
Search & Comparison IntentFootball-specific marketing rolesGeneral sports marketing roles

Football Marketing focuses specifically on promoting football-related products, teams, and events, often within football clubs or leagues. Sports Marketing covers a wider range of sports and related activities. While both require marketing expertise and industry knowledge, Football Marketing is specialized for football, whereas Sports Marketing encompasses multiple sports disciplines.

How does a Football Marketing professional typically collaborate with teams, athletes, and sponsors to execute successful campaigns?

Football Marketing professionals work closely with club management, athletes, and external sponsors to develop and execute engaging campaigns that enhance brand visibility and fan engagement. This involves coordinating with creative teams to produce content, negotiating partnership agreements, and ensuring that all promotional activities align with both the team's values and sponsors' objectives. Regular meetings, clear communication, and an understanding of each stakeholder's goals are essential for launching successful initiatives, such as fan events, merchandise promotions, or digital campaigns. Effective collaboration in this role often leads to stronger networks, increased sponsorship revenue, and more dynamic fan experiences.

What are the key skills and qualifications needed to thrive in Football Marketing, and why are they important?

To excel in Football Marketing, you need a solid background in marketing principles, sports management, and brand promotion, often supported by a relevant degree or experience in sports marketing. Familiarity with digital marketing tools, CRM systems, and social media analytics platforms is typically required. Creativity, strong communication, and relationship-building skills help professionals connect with fans and stakeholders effectively. These competencies are crucial for driving fan engagement, maximizing brand visibility, and fostering successful partnerships in a competitive sports environment.

What is football marketing?

Football marketing involves promoting football teams, leagues, events, or products to fans and sponsors through various channels such as social media, advertising, partnerships, and merchandise. Professionals in this field work to increase fan engagement, boost ticket and merchandise sales, and enhance the overall visibility of football clubs or organizations. They also develop marketing campaigns, manage brand collaborations, and analyze market trends to maximize revenue and fan loyalty.
More about Football Marketing jobs
What cities are hiring for Football Marketing jobs? Cities with the most Football Marketing job openings:
What states have the most Football Marketing jobs? States with the most job openings for Football Marketing jobs include:
What job categories do people searching Football Marketing jobs look for? The top searched job categories for Football Marketing jobs are:
Football Marketing jobs near you
Infographic showing various Football Marketing job openings in the United States as of June 2026, with employment types broken down into 99% Full Time, and 1% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.
Manager/Football Content and Strategy

Manager/Football Content and Strategy

University of New Mexico

Albuquerque, NM

Other

Posted 3 days ago

University Of New Mexico rating

8.5

Company rating: 8.5 out of 10

Based on 54 frontline employees who took The Breakroom Quiz

65th of 537 rated colleges and universities

Job description

This role will report to the Assistant AD for Creative Services and Chief of Staff in football. The ideal candidate will primarily be video focused and execute creative ideating, project management and social media content calendar for Football program. This position must multitask equally the needs for social content and recruiting needs, while often hitting both at the same time. Must be a team player that works within creative agency in athletics and collaborates with peers on execution and vision. We want a team first individual that thinks of the brand first before themselves.


Duties and Responsibilities:


  • Lead and manage year-long creative content and calendar of Lobo football program. The primary focus will be creative video production, social media strategy and branding ideation.
  • Coordinate posting and manage football social media accounts. This includes account growth, platform specific content and data reports for targeted strategizing.
  • Leverage UNM Athletics and football social media accounts to drive and increase revenues. Assist with ticketing campaigns, sponsorship fulfillment, and key announcements related to football program.
  • Lead and assist football staff with all recruiting needs internal and external. Forecast graphics, videos and presentations for coaches on social and in house. Design and create visually engaging photoshoot sets for photos and videos for visits throughout the year. This is a leadership position within football for recruiting year long.
  • Create player branded content with a focus on name, image, and likeness collateral related to sponsorship, sales, and off court exposure.
  • Coordinate content plan short term/long term for football that includes targeted content for campaigns and recruiting.
  • Assist in graphic design creation and photography when needed for social posting.
  • Lead content team for football calendar. Strategize game coverage, offseason workouts and off-field production for video and photo.
  • Develop and ideate campaigns that extend beyond digital and into local and state footprint in various distributions.
  • Work alongside Associate AD for Creative Services/Live Events to execute creative new strategies to elevate in venue experience at University Stadium.
  • In conjunction with Creative Art Director, maintain and implement visual brand amongst social, print and football facilities.
  • Oversee student employees dedicated to football content.
  • Create relationships with local, national and influencer media to collaborate and help tell our story.
  • Ideate, collaborate and implement content revenue ideas with media rights holder.
  • Assist athletic department in creative needs outside of football at various times during year when asked.
  • Find creative solutions for workflow and access internally and externally for asserts such as video storage, photo housing and design files.
  • Represents UNM Athletics on campus and external committees related to football marketing and branding campaigns.
  • Performs other duties as assigned by the Assistant AD for Creative Services.

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