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Field Visual Merchandiser Jobs in California (NOW HIRING)

Scandinavian Designs - Dania Furniture is looking for a Visual Merchandiser! Location: 865 Blossom ... A Degree in Design or related field is preferred or a high school diploma/GED or equivalent. We ...

Field Team Coaching: Develop and coach store and field teams on seasonal visual merchandising strategies, product presentation, and store maintenance to foster a skilled team with a focus on ...

Bachelor's degree in Visual Merchandising, Retail Design, Marketing, or a related field preferred. * Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), SketchUp ...

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Field Visual Merchandiser information

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How much do field visual merchandiser jobs pay per hour?

As of Aug 20, 2026, the average hourly pay for field visual merchandiser in California is $18.68, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $18.99 per hour, depending on experience, location, and employer.

What is a field visual merchandiser?

Field Visual Merchandisers are professionals responsible for implementing and maintaining visual merchandising standards across multiple retail locations. They travel between stores to ensure displays, signage, and layouts are consistent with brand guidelines and optimized to enhance the customer shopping experience. Their work helps drive sales by making products more attractive and accessible. Field Visual Merchandisers often collaborate with store staff and management to execute promotions and seasonal changes effectively.

How does a field visual merchandiser typically collaborate with store teams to implement visual strategies across multiple locations?

Field Visual Merchandisers work closely with in-store teams to ensure that brand guidelines and visual standards are consistently executed across all assigned locations. This often involves providing hands-on training, conducting regular store visits, and giving constructive feedback to store staff. They must balance creativity with practical considerations, adapting visual plans to diverse store layouts while fostering a collaborative environment. Strong communication and relationship-building skills are essential, as Field Visual Merchandisers act as a bridge between the corporate visual team and on-the-ground retail staff.

What are the key skills and qualifications needed to thrive as a field visual merchandiser, and why are they important?

To thrive as a Field Visual Merchandiser, you need a strong background in visual design, merchandising principles, and retail operations, often supported by a relevant degree or professional experience. Familiarity with planogram software, inventory management tools, and digital reporting systems is typically required. Excellent communication, creativity, and problem-solving skills help you effectively collaborate with store teams and adapt to diverse retail environments. These skills are crucial for driving brand consistency, maximizing product appeal, and increasing sales across multiple store locations.

How much does a field visual merchandiser get paid?

A field visual merchandiser typically earns between $30,000 and $50,000 annually, depending on experience, location, and the complexity of projects. Compensation may also include bonuses or commissions for successful store displays and visual setups.

What qualifications are needed to be a field visual merchandiser?

A field visual merchandiser typically needs a high school diploma or equivalent, with many employers preferring some post-secondary education in retail, marketing, or design. Relevant skills include creativity, attention to detail, knowledge of visual presentation techniques, and proficiency with tools like Adobe Creative Suite or CAD software. Experience in retail or visual display roles can also be beneficial.

What cities in California are hiring for Field Visual Merchandiser jobs?

Cities in California with the most Field Visual Merchandiser job openings:

Infographic showing various Field Visual Merchandiser job openings in California as of August 2026, with employment types broken down into 1% As Needed, 90% Full Time, 7% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $38,857 per year, or $18.7 per hour.

Sr Director, Field Visual Merchandising

Gap, Inc.

San Francisco, CA • On-site

Full-time

Re-posted 15 days ago


Gap rating

6.7

Company rating: 6.7 out of 10

Based on 276 frontline employees who took The Breakroom Quiz

30th of 104 rated fashion retailers


Job description

About the Role
The Senior Director, Field Visual Merchandising leads the brand's field visual function, setting the strategic direction for how brand vision is translated and executed across all store environments. Reporting to the Head of Stores, this role serves as the primary liaison between HQ Visual and Field Leadership, ensuring
alignment between creative intent and operational execution to drive a consistent, customer-centric experience and profitable sales.What You'll Do
Visual Strategy & Direction
• Define and lead the field visual merchandising strategy, influencing enterprise visual direction to ensure alignment with brand vision and business goals Translate HQ visual direction into scalable, actionable frameworks for field execution
• Establish consistent visual standards, priorities, and success metrics across all store formats and markets
• Leverage customer insights and business data to inform merchandising decisions and optimize impact
HQ-Field Integration
• Serve as the primary connector between HQ Visual, Stores, and Field Leadership
• Create structured feedback loops to influence HQ strategy, tools, and processes based on field insights
• Partner cross-functionally to ensure strategies are executable and optimized for stores
Field Visual Leadership
• Lead and develop a multi-level field visual organization across multiple regions, formats, and market dynamics.
• Build a strong talent pipeline through coaching, capability building, and succession planning
• Define and uphold organizational structure, ways of working, and performance expectations across regions
Execution Excellence
• Drive consistent, high-quality execution of visual standards while enabling market-level localization when appropriate
• Establish routines and tools to assess execution, monitor performance, and continuously improve outcomes
• Ensure alignment of visual execution with business priorities and store operations
Business & Cross-Functional Impact
• Drive measurable impact on sales, conversion, customer satisfaction, and productivity through visual merchandising strategy and execution. Influence enterprise initiatives, prioritization, and investment decisions as part of Stores leadership team.
• Partner with Finance and Operations to align visual strategies with financial and operational goals
Leadership Expectations
• Acts as the senior field voice in shaping visual and store experience strategy. Leads multiple teams of leaders with accountability for end-to-end results
• Influences senior leadership decisions and cross-functional priorities.
• Solves complex, ambiguous problems and drives innovative, scalable solutions.
• Lead change management for new visual strategies, tools, and ways of working across the field organization
Who You Are
Qualifications
• 12-15+ years of progressive retail leadership experience, including multi-unit and field-based roles
• Deep expertise in visual merchandising, field operations, and strategy development
• Proven ability to translate creative vision into scalable, operational execution
• Strong leadership capability with experience leading leaders and large, distributed teams
• Exceptional communication and influencing skills with the ability to partner at senior (VP+) levels
• Strong business acumen with the ability to connect visual strategy to financial outcomes

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